Wednesday April 22, 2015 | Amora Hotel Jamison Sydney, 11 Jamison Street, Sydney

IN ASSOCIATION WITH

Tristan Mastersglobal director of analytics, Standard Media Index

Wednesday April 22, 2015 | Amora Hotel Jamison, Sydney

8.00am Registration8.40am Welcome: Martin Lane, CEO, Mumbrella - conference moderator8.45am Travel trends and spends

Standard Media Index global director of analytics Tristan Masters offers a detailed snapshot of ad spend within the travel sector. The SMI data – covering advertising funded by travel companies including hotels, resorts, travel agents, airlines, cruise lines, rail services, government-funded transport and country brand advertising – forms part of SMI’s monthly travel category report.

9.15am Channel hopping: how Flight Centre is connecting with today’s consumerFrom TV to print, Instagram to YouTube, Flight Centre outlines its evolving advertising strategy and what the marketing future holds for Australia’s largest travel retailer.

10.00am If people aren’t talking about you on social media you don’t existHow powerful can marketing through social media become? Is it just an inconvenience to users or a place where brands can truly engage their audience? And how can marketers track their return on investment? Experts discuss the future of social media marketing.

Panel

10.45am MORNING TEA

11.15am Broadening your target audience: how to talk to a new demographicRepeat business is critical to success. But growth will be curtailed unless travel companies target and attract new customers. Panelists discuss how to market to a new and sometimes reluctant audience.

Panel

12.00pm An audience with QantasQantas is an iconic Australian brand, but with so much choice for the travelling public, and with competition in the aviation sector increasingly fierce, how is the airline connecting with, and marketing to, consumers?Moderator: Alex Hayes, editor, Mumbrella

12.45pm LUNCH

Sophie Blachfordhead of brand development, Instagram

Paul McCroryhead of financial services and travel, Facebook

Peter Cassidyfounder & chief product officer, Stackla

Katrina Barrymanaging director, Contiki Holidays

Moderator: Kim McKayfounder and director, Klick Communications

Matthew Cameron-Smith managing director, Trafalgar Guided Holidays

Simon Cheng director of marketing & distribution, Carnival Australia

Kent Davidsonexecutive director, sales, marketing and distribution, Mantra Group

Mirza Juddanimanaging director, Skiddoo

Moderator: Carolyn Childs director, mytravelresearch.com

Sponsored by:

Keith StanleyGM of product, advertising and consumer experience, Flight Centre

Olivia Wirthgroup executive, brand, marketing & corporate affairs, Qantas

1.45pm

2.30pm

3.15pm

Advertorials or adding value for consumers? Content marketing under the spotlight Content marketing is an increasing part of the marketing mix and is blurring the line between editorial and advertising. We analyse how brands and media firms approach it and what each hopes to achieve.

The New World: how bloggers and instagrammers are marketing travelBloggers and instagrammers are growing in importance for travel marketers as they look beyond traditional media to reach the masses. We examine the role they play in inspiring their followers to travel.Panel

Programmatic trading for travel marketersThe 101 of programmatic trading with travel case studies presented by summit sponsor Cadreon

The good, the bad and the ugly of travel brandingHow a brand is projected and marketed can make the difference between success and failure. This panel will discuss the dos and don’ts of marketing

Panel

Bruce Wallacedirector, global publicity, Tourism and Events Queensland

Matt Glastonbury blogger/Instagrammer

Lorraine Elliott publisher & editor, Not Quite Nigella

Marc Lomasmanaging director, Cadreon

Sponsored by:

Victoria Berry senior strategist, FutureBrand

Lisa RonsonCMO, Tourism Australia

Anthony Hayes global managing director, AAT Kings

Moderator:Richard CurtisCEO, FutureBrand

AFTERNOON TEA

Farewell to the old, Hello to the new. How a travel brand was bornFour brands became one when Helloworld launched on to the travel retail scene 18 months ago. In a keynote presentation, chief marketing officer Kim Portrate outlines how the company faced the challenge of building and marketing a consumer brand from scratch.

Question Time Panel

NETWORKING DRINKS RECEPTION

CONFERENCE CONCLUDES

3.45pm

4.30pm

5.30pm

6.30pm

Kim Portrate chief marketing officer, Helloworld Limited

TRACK 1 TRACK 2

Aimee Buchananmanaging director, OMD Australia

Omri Godijnclient development director, travel, Fairfax

Tara Lamonddirector of advertising, Fox International Channels

Tony Carne, managing director, Urban Adventures

Moderator: Quentin Longmanaging editor, Australian Traveller Media

Bobbi Mahlab managing director, Mahlab Media

Moderator: Kim McKay, founder and director, Klick Communications

Keith StanleyGM of product, advertising and consumer experience, Flight Centre

Lisa Ronsonchief marketing officer, Tourism Australia

Bridie Commerfordvice president of marketing & communications, Accor

Kim Portratechief marketing officer, Helloworld Limited

Constantine Frantzeskosfounder & CEO, PENSO

Moderator: Alex Hayes, editor, Mumbrella

Lorraine Murphy head of relationships, The Remarkables Group

Panel

Sponsored by:

I royalauto.com.au I 1300 133 113I racv.com.au

To advertise contact Robert McWaters : (03) 9790 2759 0405 120 114 robert_mcwaters@racv.com.au

Largest circulating monthly magazine in Australia, 1.4 million (CAB Sep 14)

Most read magazine in Victoria (EMMA Jan 15) Very high engagement and reader action (EMMA Jan 15)

Connecting with RACV’s 2.1 million Victorian membersAward-winning iPad app and digital ad options on websites and e-newsletters

Finalist

CUSTOM MAGAZINE OF THE YEAR

MOST SUCCESSFUL AUDIENCE DEVELOPMENT CAMPAIGN

RUNNER UP

ASSOCIATION OR MEMBER ORgANISATION MAgAZINE OF THE YEAR

FINALIST

2013Association or Member Organisation Magazine

of the Year

FINALIST

Association or Member Organisation Magazine

of the Year

FINALIST

2014

RoyalAuto received the first Special Mention award at the AMA for being a high-scoring finalist in three categories.

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