Webwednesday Fashion Online Advertising April 2009
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18-Sep-2014 -
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Transcript of Webwednesday Fashion Online Advertising April 2009
How To Get Luxury
Brands and Other Big Categories Advertising
Online?
Tip 1Share the following
datapoints with the fashion brands.
MSN launches a lifestyle channel and is the official online partner for the Audi Fashion Festival
Microsoft is the official sponsor of the Gareth Pugh fashion show on the 7th of May.
Question 1Which
designer is opening the Audi Fashion
Festival?
Websites of fashion brands
Trends for fashion websites- Large photos- Black & White- Minimal content on the homepage- And a lot of videoSource: http://www.smashingmagazine.com/2009/03/12/showcase-of-beautiful-fashion-websites/
Tip 2Keep
creating great online experiences
.
Question 2Who is the designer
from Singapore at the Audi
Fashion festival?
Social networks
The luxury target online?- They have their own social networks like:- A small world- Squa.re- Qube- eVelvet rope- etc
The luxury target online?- They are present on existing social networks like Facebook, but who owns them?
The luxury target online?- People are talking about them on Twitter, but is somebody listening?
Tip 3Hire and online
community manager
Mobile
Trends in online fashion- even fashion is moving to mobile. Polo Ralph Lauren launches an m-commerce site on m.ralphlauren.com
Trends in online fashion- even fashion is moving to mobile with an iPhone application for Chanel
Trends in online fashion- and sometimes even leading the way with customized QR-codes for Louis Vuitton
Tip 4Keep
experimenting with mobile
Question 3Which fashion
brand has the most
friends and fans on
Facebook?
It’s all about quality and
the user experience,
right?
-The Russian Vogue website runs on Silverlight
-Wonderwall.msn.com is a new destination site for celebrities and style
-Bambolita TV runs on Silverlight-KappAhl did a mobile campaign on our network. Some result:-CTR 10 times higher than average online campaigns • 10% of visitors to KappAhl.com found the site through the mobile campaign. • Campaign gave the highest ad recall result of the year.
-French connection advertizes in games on PC and Xbox. Some results:- 68% recall- awareness rose 12%- spontaneous awareness up 6%
-Using the surface table for luxury cars, anyone?
- fashion & technology?
Tip 5Give
Silverlight a try, look at Surface for your POS and follow
Trendhunter.com