IBM WebSphere Business Process Management V7 - IBM - United States
WebSphere Commerce V7 Management Center Introduction · WebSphere Commerce V7 Management Center ......
Transcript of WebSphere Commerce V7 Management Center Introduction · WebSphere Commerce V7 Management Center ......
© 2010 IBM Corporation
Juha Nevalainen – WebSphere Commerce Technical Specialist
1 April 2011
Proof of Technology
WebSphere Commerce V7 Management Center Introduction
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Agenda
What is WebSphere Commerce
WebSphere Commerce Focus Areas
Solution Architecture
Product Capabilities
Source: If applicable, describe source origin
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What is WebSphere Commerce?
Function rich application based in WebSphere
Most complete e-Commerce solution on the Market - supporting • Business 2 Consumer • Business 2 Business • Trading Hubs
3 flavours (Express, Professional & Enterprise Edition )
Open Standards and Customer requirements driven
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WebSphere Commerce Focus Areas
Customer-centric Experience
Cross Channel Optimization
Foundational Leadership
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WebSphere Commerce Focus Areas
Customer-centric Experience
• Revolutionize the customer experience dynamic interfaces and precision marketing • Foster active participation and interactive dialogues with customers • Deliver high performance processes and productivity tools designed for convenience and ease of doing business
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Optimize the experience with Web 2.0
Lifestyle or usage driven shopping experience
Micro-sites to deliver a lifestyle experience to three different segments
Revolutionize Customer Experiences
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Customer experiences evolving across phases of shopping experience
By focusing on the customer’s view, sellers can build a more compelling and satisfying shopping experience
Rich Experiences Encourage Customers to Become ‘Advocates’
Order Serve Market Sell
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Cross Channel Optimization
• Delight customers as they seamlessly traverse channels doing business when, where and how they want • Optimize resource allocation across channels while exploiting each channel’s strengths and cost basis
WebSphere Commerce Focus Areas
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Today‘s Shoppers Seamlessly Cross Channels During a Single Buying Process
Order Serve Market Sell
Demand Generation Browse Research Configure
& Select Transact Service & Support
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Online
Cross-Channel Optimization
Mobile Kiosk Phone Point of Sale In Store
Integrated Cross Channel
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WebSphere Commerce Focus Areas
Innovate your business model with support for the widest range of business models and processes
Delivers the scalability, performance, and flexibility to meet today and tomorrow’s rigorous demands
Simplify and accelerate the development, delivery and management of integrated customer interaction solutions
Foundational Leadership
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Global Expansion
Empower your teams without losing brand integrity & consistency
Control costs of maintaining multiple presences across the globe
Support the rules, regulations, policies & procedures where you do business
Expand cost-effectively into international markets
Conduct business in the appropriate languages, currencies & buying behaviors
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Customer Interaction Experience
Customer procurement / systems
Suppliers
Data
POS
Kiosk
Web
B2B sites Tele, mobile
Fulfillment
Suppliers
Retailers
Distributors
Resellers / Dealers Legacy systems
Back-end
B2B / Partners
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Commerce Reference Architecture
Search and Shopping Engine
Widgets
Extended
Community
Partner Relationship Management
Direct Brand Experience
Interaction Management
Configurable Business Processes
Infrastructure
Mobile Contact Center
Kiosks Web
POS
Email IBM Owns
IBM Integrates
Contracts & Relationships Globalization & Localization Personalization
Catalog & Content Precision Marketing Merchandising Assisted Interactions Order Management Extended Sites
Business User Tooling Developer Tooling Foundation
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Configurable Business Process
Catalog & Content Precision Marketing Merchandising Assisted Interactions Order Management Extended Sites
Configurable Business Processes
Segmentation Behavioral Targeting
Promotions Discounts Coupons
A/B Testing & Branching
Affiliate Marketing e-mail campaigns
Product Management Workspaces
Workflow Sales Catalogs Catalog Filters
Asset Management Pricing
Inventory Punchout
Order Capture ATP
Order Processing Order Approvals
Saved, Scheduled & Repeat orders
DOM Cross Channel Ordering
Sales Center Social Interaction
RFQ & Price Negotiation
Ratings and Reviews Auctions Analytics
Up-Sell
Cross-Sell Replacement
Accessory Bundles
Kits
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Highlight of Commerce Features
Workspaces Extended Sites Store Preview Attachments E-Marketing / Content spots E-mail template editor Business accounts and contracts Catalog Filters Sales Catalogs Price override limits Distributed Order Management AJAX Store Front Buy online – Pick up in Store Store Locator APIs Commerce Management Center Gift Center Sales Center Enhanced Clustering Struts and Web Services
Starter Store models
Business policies
Buyer and Seller collaboration
Request For Quote (RFQ)
Saved orders
Additional Roles (Approvers, etc)
Organisation Management
Punch out catalog mode
Cascading Promotions / e-Mails
Precision Marketing
Mobile Store front
iWidgets
Social Integration
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Capabilities
Interaction Management
Configurable Business Processes
Infrastructure
Contracts & Relationships Roles & Member Mgt Business Policies Contracts & Entitlements
Globalization Language Support Regulations Multi-national Sites
Personalization Segmentation Promotions Targeting
Catalog & Content Content Aggregation e-Spots Sales Catalogs Product Info Mgmt
Precision Marketing Promotions, Discounts, Coupons A/B Testing Affiliate Marketing E-mail campaigns
Merchandising Search\& Guided Search Up-sell, cross-sell, bundles Awards & Points Gift Center Auctions
Assisted Interactions Sales Center RFQ & Price Negotiation Collaboration
Order Management Order Capture Order & Inv. Processing Approval Workflow Cross-Channel Order Mgmt Flexible Pricing Payments
Extended Sites Multiple Sites
Business User Tooling Management Center Workflow & Workspaces
Developer Tooling
Foundation WAS v7 DB2 Tivoli Rational Lotus
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Some WebSphere Commerce B2C Capabilities
Merchandising
Payments Customer Support
Enterprise Data Sources
Catalog
Data Warehouse
Business Manager
Customers
Order Management
Approval Capture Settlement
Live Chat Account Mgmt Order Mgmt
Analytics Reporting
Order Consolidation Fulfillment Shipping / Back Order / Returns Inventory
Business Rules Flexible Pricing Customer Segmentation Campaigns/Promotions Catalog Mgmt Tools
Discounts & Coupons Cross/Up-Sell Auctions Personalized Search & Assisted Selling e-mail campaign
Order Confirmation / Status
Assisted Selling Search Enhanced Buying Packages / Bundles Gift / Wish Lists
Pre & Post Sale Support
Integration
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Extended Demand Chains: Streamlining the Value Chain
Distributor, Wholesaler, Jobber
Reseller, Dealer Business Customer
Multi-tier B2B
Single Tier B2B
Manufacturer
Business Customer Reseller, Dealer
Retailer Consumer
B2B2C
Business Customer
Punch- out