Website Transformation Seminar
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Transcript of Website Transformation Seminar
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= Success
“Create”Not Build
Creating a Website that
Can Transform Your Business
Search Help
Free ToolsFREE
Analytics
Relevant
VerifiedCredible
80,000,000
What to consider before
building your website.
Where does your website currently
stand
Existing Website
50% of searches are from Mobile Devices
shrink your image size
Claim Your Business, it’s FREE
Also Confirm with Bing and Yahoo
Website
Website Tools,Templates
and Options
“Website Builder Name” Reviews
You don’t know what kind of expertise they have.
How old is the review?
New Features added, how often how significant?
Plan Ahead
Professional or Do-It-Yourself?
Waste $$$
Find someone to jump out of the plane with you.
Website Structure
Phone #
New Info
Footer
Key Info
Products
How to get your website on the front page of
95%
of internet users do not go past
the first page of search results.
Algorithms
“Game”
Dime a Dozen
SEO Definition
Search Engine Optimization is a multi-disciplinary activity that seeks to generate productive organic traffic from search engines via technically sound and connected sites by matching query intent with relevance and value.
It refers to strategies and techniques that help a website reach higher in
search engine results
BEWARE!Google says: “Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google.”
Search2 Types
Organic or Natural
Paid
You only pay for clicks to your website. Performance
Relevant
VerifiedCredible
Claim Your Business, it’s FREE
Relevant
Credible
Key InformationAddress, Phone, Contact
Info, Map
Credibility MattersLatest Products, Services,
Updates
LinksSites that Reference youSites that you reference
Photos, VideosPhotos and Videos that help
User
Fresh ContentLatest Products, Services,
Updates
TestimonialsCustomer Count, Real
Quotes
Useful InfoWhat is valuable? FAQ?
No CheeseNo Flashing, Moving,
Blinking etc.
Page for each Product/Servi
ce
topekabernina.com
loganbusinessmachines.com
The Process
KeywordsPage Titles
Site Description
Creating and Updating Content
Blog - Conversation
FAQHow-To (Videos)
Testimonials (update)
Product/Service UpdateEvents
Offers/Specials
Optimizing Photos,
Graphics & Videos
Captions If Relevant
Tag Graphics Link Images
Videos on YouTube and Your Site
SEO “Expert”
# Clients/How LongTalk to Their Customers
Ask HowUpdates
Review Actions
Customer Reviews
Every strategy is aimed at getting RESULTS, and PROVING IT.
Unique VisitorsPages ViewedWhich Pages
Amount of TimeGeographic
Desktop vs. Mobile
Best Practice
Landing Pages
Why You Need a Website, Not Just a Free Facebook
Account
Stand out from the crowd
yourbusiness.com
Move People to Your Website
Heavy Lifting
AnalysisDigital
Thank You!
