WEBSITE RESEARCH

Horror Movie Website Conventions:- Social Media Links

- Title Is The Link Back To The Home Screen- Trailer

- Colour Scheme (Red, White and Black)- Navigation Bar

- Film Reviews and Awards- Sound/Audio – Same That Is In The Trailer

- Images On The Page- Credits

- Release Date

This website challenges the conventions of a typical horror website as it uses the main colour as white, with no use of red. This could indicate that this is a different type of horror film that is associated as much with blood and death. The fact that black is only used on his shadow and the word split could suggest that he has a darker side, which we know as his character has multiple different personalities, so this could be the reason why they have used the colour black in these areas.

We see a very clear navigation bar at the top of the page which allows you to easily move around the website with no problems, and as expected when the title is clicked it will take you back to the home screen for an easy way to get back at all times. When the navigation bar options are clicked they open a smaller window on the same page so that you never actually go away from the main website making it very easy and clear that you are on the same website.

Just like all other websites there is always a set of social media icons/links that are associated with the film so people can get talking about the film and start creating the hype for the release so that people go and see the film when it is released. This is the best way for film companies to make sure that people know about the film, as everyone today is using social media which means that the word about the film will travel very fast making people want to go and see it.

Before it said now playing it had the release date of the film so that people knew the information of when it would be released. There is the use of a lot of images all over the page which is very typical for websites to do as they are a very useful way of communicating what the film has to offer. Finally, just like most websites again it has sound that will start playing over the top once the website is opened, and has the ability to be stopped whenever at the bottom of the page.

The first thing that is seen when clicking onto this website is the use of red, white and black which straight away indicates that this is a horror film, as these are very commonly used colours within this genre as they very easily indicate what the genre is while hinting at things with the meanings of the colours as well, for example the colour red is usually associated with blood/danger which is why it is used so frequently.

The website also has the trailer of the film being advertised on the front page to make sure that people take a minute to watch what the film is about and give them a better idea about the film, but also to creep them out as they browse the website. The Blu-ray disc is also there to help show what people can buy when the film is released, this website has done a very good job of promoting its product by showing the trailer but also all the different places you can buy the product, which have working links to their pages so you don’t have to search it yourself.

Another thing would be the use of quotes on the page as you can see at the bottom it is seen as the “Best American Horror Film In 20 Years” this indicates to people that this film must be worth watching possibly before thy have even watched the trailer. These are also used further down the websites such a quotes from reviews to show their audience what the film is all about and how it has been rated from other people/critics. This then overall helps people figure out if they should go and watch the film.

Social media icons/links have been implemented at the top of the page to make sure that if people are interested they can easily find out more information on their own accord. The background used with the use of blood splats creates the idea that the film is bloody and viewers should prepare themselves, but also to add the creepy atmosphere that is associated with the film, which is also done by the use of music that has been used on the website