Website dokter (webinar presentatie) (UNIZO Week van de freelancer 2013)
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Transcript of Website dokter (webinar presentatie) (UNIZO Week van de freelancer 2013)
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Website dokter
UNIZO week van de freelancer 2013
Lieven Van de Velde – YOUniverse.be
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Vitamienen voor een sterke site…
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Wat maakt een site sterk ?
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Gebruiksvriendelijk…
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Sterke (en juiste) inhoud…
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Eenvoudig terug te vinden…
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Vitamienen voor een sterke site…
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Test, laat testen & wees kritisch…
Vitaminekuur 1
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Testing = taakgedreven…
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Vb. : kijk eens of wij kunnen helpen bij korte verkoopacties (en hoe)
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Testing = meerdere browsers…
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Testing = mobiel…
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Google analytics rapport – # mobiele gebruikers (unizo.be/freelancers)
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Vitaminekuur 2
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KISS…
Vitaminekuur 2
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De 15 vragen oefening…
Vitaminekuur 3
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De 15 meestgestelde vragen over…
Uw onderneming – uw diensten - …
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marketingsherpa.com…
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Wettelijk verplichte info
Naam – bedrijfsnaam – venn. vosmFysisch adres
OndernemingsnummerErkenningsnummer
Handelsrechtbank
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Schermvriendelijke teksten…
Vitaminekuur 4
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Schermvriendelijke teksten…
Opletten met te lange tekstenIndeling in paragrafen met duidelijke titels
Opsommingen werken goedHou het lettertype voldoende groot
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Pagina optimalisatie voor Google…
Vitaminekuur 5
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Juiste thema voor site en pagina…
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Want Google zoekt ‘relevantie’…
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Dus waarvoor wil u relevant zijn ?
Onderzoek naar juiste thema (= trefwoord / zoekterm)
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Google Adwords keyword tool
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Google Adwords keyword tool
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Integratie in tekst van pagina
Zowel homepage als ‘gewone’ pagina’s
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Integratie in titel van tekst
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Integratie in HTML-titel
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En als het kan in het URL (= adres)
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Link building…
Vitaminekuur 6
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Relevante links zoeken
Vanuit sterke sites
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Sterke landing pages…
Vitaminekuur 7
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Maar niet doodlopend !
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En waar zijn de Call-to-actions ?
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Google webmaster tools…
Vitaminekuur 8
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Google webmaster tools
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Sociale media…
Vitaminekuur 9
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addthis.com
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Vragen staat vrij
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THX ! En veel succes !!
Facebook : ‘love to be free’