Website Analysis

This is the Website Analysis for the Academy Award winning film Silver Linings Playbook. As the Genre for my final portfolio 5 movie is Mockumentary a hybrid genre of the more common comedy genre this

is why I have chosen this website in particular for my analysis. The front page of the website clearly presents the name and logo for the movie write at the top in the original font that was devised. The

background displays the two main characters Pat and Tiffany portrayed by Bradley Cooper and Jennifer Lawrence respectively.

Right in the center is an Ad trying to get visitors to buy the DVD and Blu-Rays Discs of the film as well an iTunes button which leads to the iTunes digital download link.

Towards the bottom left hand corner there is a prompt asking for the users email address to receive news and other information about the movie and the Weinstein Company. Towards the right hand

corner there are three small links leading to the Amazon website for anyone who may want to buy the book about the movie and to by the soundtrack of the movie.

In the top left corner there is a way to buy tickets online through different vendors and their links for us to go and see the movie wherever it’s playing.

The front page had a lot of tabs right under the title one of those titles had a tab called ‘About’ clicking on that tab would drop down 3 more tabs firstly Synopsis then Actors then finally Directors bio, respectively

as shown above from left to right. Each tab giving important information about the idea of the movie then the actors involved and their bios and then the directors’ bio.

The ‘Photos’ tab leads to different pictures from different scenes of the movie basically showing all the important characters which are involved.

‘Videos’ shows the trailer of the movie and various other snippets of important scenes with names which reference the movie to give an idea to the user as to what the film feels like.

The ‘News’ tab gives important articles and information about how the movie has performed and when the film is about to be released, if its been nominated for any awards or even if any new pictures have

been posted anywhere.

The ‘Excelsior’ tab is an interesting one as that is the tagline of the entire movie which is constantly repeated by the main character of the movie Pat. This tab allows you to click on pictures of characters

and they will provide you with quotes and funny pieces of advice to start your day with.

‘Gameday’ tab is all about American Football which is an important part of the movie itself. It includes a section on famous sports superstitions, a section about facts pertaining to football and also a section

which has recipes for famous foods enjoyed all over America on football Sunday including chili.

The ‘Extras’ tab gives us social media options including facebook, twitter and instagram which leads to the films pages on all 3 sites and other people who have posted pictures, videos and quotes etc. It also

has a competition for all users called ‘The Silver Lining Moment’ where anyone could get $10,000 if they post the best picture or video related to their Silver Lining Moment on either of the 3 social sites and

using the hashtag #SilverLinings or @Silver_Linings.