Webmarketingv
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Transcript of Webmarketingv
web marketing
web marketing
web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web marketing
web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
I. yesterday and today
web marketing
web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
I. yesterday and today II. usability vs. creativity
web marketing
web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
I. yesterday and today II. usability vs. creativity III. useful tools
web marketing
web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
I. yesterday and today II. usability vs. creativity III. useful tools IV. build it up
web marketing
web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
I. yesterday and today II. usability vs. creativity III. useful tools IV. build it up V. see you in the future
web marketing
web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
I. yesterday and today II. usability vs. creativity III. useful tools IV. build it up V. see you in the future
web marketing
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
V. see you in the future
web marketing
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
V. see you in the future
web marketing
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web=matrix
V. see you in the future
web marketing
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web=matrix
The matrix has its roots in primitive arcade games. … Cyberspace. A consensual hallucination experienced daily by billions of legitimate operators, in every nation, by children being taught mathematical concepts. … A graphic representation of data abstracted from banks of every computer in the human system. Unthinkable complexity. Lines of light ranged in the nonspace of the mind, clusters and constellations of data. Like city lights, receding.
V. see you in the future
web marketing
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web=matrix
The matrix has its roots in primitive arcade games. … Cyberspace. A consensual hallucination experienced daily by billions of legitimate operators, in every nation, by children being taught mathematical concepts. … A graphic representation of data abstracted from banks of every computer in the human system. Unthinkable complexity. Lines of light ranged in the nonspace of the mind, clusters and constellations of data. Like city lights, receding.
V. see you in the future
William Gibson’s Neuromancer (1984)
web marketing
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
V. see you in the future
web marketing
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web 3.0
V. see you in the future
web marketing
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web 3.0
technology?
V. see you in the future
web marketing
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web 3.0
technology? semantic?
V. see you in the future
web marketing
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
V. see you in the future
web marketing
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web 3.0
V. see you in the future
web marketing
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web 3.0
technology?
V. see you in the future
web marketing
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web 3.0
technology? contents?
V. see you in the future
web marketing
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web 3.0
technology? contents?policy?
V. see you in the future
web marketing
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
V. see you in the future
web marketing
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web 3.0 / technology
V. see you in the future
web marketing
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web 3.0 / technology
screen development
V. see you in the future
web marketing
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web 3.0 / technology
screen developmentnew mobile hardware
V. see you in the future
web marketing
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web 3.0 / technology
screen developmentnew mobile hardwarebranded applications
V. see you in the future
web marketing
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web 3.0 / technology
screen developmentnew mobile hardwarebranded applications3d visions
V. see you in the future
web marketing
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
V. see you in the future
web marketing
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web 3.0 / contents
V. see you in the future
web marketing
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web 3.0 / contents
semantic web
V. see you in the future
web marketing
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web 3.0 / contents
semantic web
The Semantic Web is the next generation of the WWW where information has machine-processable and machine-understandable semantics.
V. see you in the future
web marketing
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web 3.0 / contents
semantic web
The Semantic Web is the next generation of the WWW where information has machine-processable and machine-understandable semantics.
“ if you searched for the term "Saturn," you'd end up with results for Web pages about the planet and others about the car manufacturer”
V. see you in the future
web marketing
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
V. see you in the future
web marketing
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web 3.0 / policy
V. see you in the future
web marketing
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web 3.0 / policy
net neutrality (open web)
V. see you in the future
web marketing
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
web 3.0 / policy
net neutrality (open web)
net control (closed web)
V. see you in the future
web marketing
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
webby
web fashion e.mailbannersviral
V. see you in the future
web marketing
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
proximity marketing
V. see you in the future
web marketing
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
datamatrix
V. see you in the future
web marketing
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
rfid
V. see you in the future
web marketing
workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009
V. see you in the future
Holistic marketing recognizes that everyone, from everywhere, at any time can control every aspect of the buying relationship with a few mouse clicks.
