Big Data Analytics und Social Media Monitoring www.greenplum.com | www.emc.com | www.weblyzard.com

web·Lyz·ard ['web'li-z&rd] Big Data Analytics and Social Media Monitoring

webLyzard is a Greenplum partner offering a comprehensive platform for semantic big data analysis with a special focus on news and social media. The platform captures the human face of big data by analyzing large archives of digital content from multiple stakeholder groups. Each week, it processes millions of documents and user comments from news media, blogs, Web 2.0 platforms (Facebook, Twitter, YouTube, etc.), the Web sites of companies and government institutions, and a wide range of other online sources. Visual user interfaces with interactive trend charts not only show how often, in what media and where information is published, but also provide a real-time account of emerging topics that target audiences associate with an organization, its products or services. Accurate and con-text-aware sentiment detection reveals the impact of public relations and marketing campaigns on specific audiences.

Reference Projects. The technologies of webLyzard rest upon more than ten years of intense research and development. Business intelligence applications for major reference clients in Europe and the United States such as the National Oceanic and Atmospheric Administration (NOAA) of the U.S. Depart-ment of Commerce and the Austrian Economic Chamber reflect the platform’s unique capabilities. The Media Watch on Climate Change (www.ecoresearch.net/climate) is a public showcase in the environ-mental domain that won the Digital Earth 3D Visualization Challenge sponsored by Google and NASA as well as the Austrian National Award for Multimedia & E-Business in the “virtual community” category. Finance Monitor, the most recent application, analyzes online media coverage about financial markets to provide real-time information services for decision makers in large financial institutions. The EMC Greenplum Unified Analytics Platform enables the seamless integration of these information services with additional data sources and the Chorus productivity layer for data science teams.

Technology. webLyzard builds upon extensive expertise in natural language processing, visual analytics and human-computer interaction. A modular portfolio of semantic technologies sheds light on the perceptions of different stakeholder groups, reveals flows of relevant information, and provides indica-tors for assessing the effectiveness of marketing and public outreach activities. Advanced information exploration and retrieval require accurate annotation services to enrich documents with geospatial, semantic and temporal tags. Such annotations describe complex relations, which are best understood in graphical form. Therefore, webLyzard synchronizes geographic maps with tag clouds, keyword graphs and two-/three-dimensional information landscapes. These visualizations help users to under-stand the context of the gathered intelligence while navigating big data archives – augmenting the results of a search query and showing the most relevant documents in their specific regional context, for example, or comparing the online coverage about an organization across sources.

Applications & Benefits. The gathered intelligence creates instant feedback loops and shows how well an organization's communication is received, understood, and remembered. By uncovering patterns and trends in online media coverage and corporate repositories, the system helps to improve decision making, reveal hidden knowledge and to engage stakeholders effectively. Key corporate applications benefiting from these capabilities include business intelligence, market research, campaign and brand reputation management, product development, enterprise search and knowledge management.

Big Data Analytics und Social Media Monitoring www.greenplum.com | www.emc.com | www.weblyzard.com

PRODUCT OVERVIEW STANDARD PROFESSIONAL ENTERPRISE

News Media ● ● ●News Comments ● ●Blogs ● ● ●Twitter ● ● ●Facebook ● ● ●Google+ ● ● ●YouTube ● ● ●Own Web Site(s) ● ●Competitor Web Sites ● ●Customized Samples ● ●E-Mail Gateway ● ●

Frequency ● ● ●Sentiment ● ● ●Disagreement ● ● ●Impact ● ● ●

Keyword Graph ● ● ●Sentiment Tag Cloud ● ● ●News Flow ● ● ●Geographic Map ● ● ●Information Landscape ● ● ●Ontology Graph ●

Simple Search ● ● ●Advanced Search ● ● ●Mouse-Over Keywords ● ● ●Mouse-Over Document Previews ● ● ●Keyword Drill-Down ● ● ●Range Selector ● ● ●Freeze Map Option ● ● ●Sorting (Sentiment, Date) ● ● ●

Classification (Industry-Specific) ●Classification (Customized) ● ●Keyword Computation ● ● ●Document Summarization ● ● ●Global Sentiment Filter ● ● ●Document Bookmarking ● ●Archive of Complex Searches ● ●Portal Configuration Management ● ●Advanced User Management ●Input Filter (Industry-Specific) ●Input Filter (Customized, Static) ●Input Filter (Customized, Dynamic) ●

Visual Dashboard ● ● ●Multiple Screen Support ● ● ●RSS Feeds ● ● ●PDF Reports ● ● ●Data Export ● ●Customizable Alerts ● ●API Access ●

SOURCES

METRICS

VISUAL ANALYTICS

QUERY MECHANISMS

DATA MANAGEMENT

OUTPUT OPTIONS

Big Data Analytics und Social Media Monitoring www.greenplum.com | www.emc.com | www.weblyzard.com

Finance Monitor (AT)

NOAA Climate Watch (US)