Webinars, Webcasts, and Education… Oh my!

AENC 2011 Annual MeetingWilmington, NC

Moderator: Denise Ryan, Firestar Speaking

Beth Bowen, NC Assn of Medical Equipment Services

Johnson Cook, Peach New Media Amanda Davis, NC Academy of CPAs Theresa Evans-Hunter, NAAAA

Panelists & Intros

Online Learning Program Basics

A Tour of Terms and Tips

Velvet Chainsaw - Jeff Hurt Tagoras – Jeff Cobb Engage365

Must Read Resources

Webinars

Audio Options:Streaming or Telephone

Online Meeting+

AudioPresenters are

all remote (via phone)

Webcasts

Mobile Webcasts

In-Person Attendees+ Live Webcast

Attendees

Hybrid Meetings

Learning Management System (LMS)

Virtual Study Groups™ by Peach New Media Scheduled Courses (ex: 6 week VSG) Live Events (ex: weekly live webinar) On-Demand Courses (ex: watch 2 hour course this

week) eGroups (ex: Assignment to post to groups) Social Media tools

VSGs Great for:• Certifications• Advanced Content• Hot/Big Topics• Exam Prep Courses

Social Learning

Knowledge Communities

Year-Round Community focused on Learning Content

Integrated with your Member Community Profiles Member 2 Member Messaging eGroups On-Demand Content Live Conten

DIY vs. Full-Service

Sharable Content Object Reference ModelInfo at: www.SCORM.com

If you don’t know what it is, you don’t need it!

SCORM eLearning

Pricing your Online Learning Programs

DO NOT compete on price! You will lose. Either give away your programs or provide

high value and price accordingly.

For hybrid meetings- consider pricing UP

Pricing Tips

Pricing your Online Learning Programs

Marketing Your Programs

Attractive Learning Centers

NCACPE Portal

Featuring Programs

Channels to Organize Content

Expanded Channel

Clean collapsed list

Add Flare with Social Media

Add Flare with Social Widgets

Free Media: YouTube Widget

Course Descriptions

A picture is worth…

Track everything with Promo Codes Sharing Content OUT Sharing Content IN Dedicated and direct marketing for events

More Marketing Tips

1. Content Preparation…2. Faculty Training…3. Engaging Members as Learners4. Technology Challenges…

Discussion of Challenges

Thanks!