WEBINAR_Hologram labeling
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Transcript of WEBINAR_Hologram labeling
LET’S LABEL ELECTRONIC COUNTERFEITERS
AS “OUT OF BUSINESS”
George Perkous, CEO, HolopticaCraig Hodgson, Industry Manager, Loftware
©2014 Loftware, Inc. | V.11.14
Webinar Agenda
Q&A
Enterprise Labeling for Electronics
Let’s Label Electronic Counterfeiters as “Out of Business”
Session Overview and Introduction
Craig Hodgson
Industry Manager
Loftware
George Perkous
CEO
Holoptica
©2014 Loftware, Inc. | V.11.14
Loftware at a Glance
• Global Leader in Enterprise
Labeling
• 5,000 Customers in
100+ Countries
• Global Sales and Support
– Loftware, USA
– Loftware GmbH, Germany
– Loftware Asia Pacific Ltd., Singapore
• 30 Years Of Labeling Expertise
©2014 Loftware, Inc. | V.11.14
AEROSPACE & DEFENSE AUTOMOTIVE BIOTECHNOLOGY CHEMICALS COMPUTER SW/HW
CONSUMER PRODUCTS ELECTRONICS FOOD & BEVERAGE MANUFACTURING/INDUSTRIAL MEDICAL DEVICES
PHARMACEUTICALS RETAIL/MAIL ORDER/ECOMMERCE TELECOMMUNICATIONS TRANSPORTATION/LOGISTICS UTILITIES ENERGY
Over 5,000 Customers Across 25+ Industries
©2014 Loftware, Inc. | V.11.14
Loftware Electronics Industry Customers
Excelence in holography Who We Are
• Major Anti-Counterfeiting and Brand Protection
Provider
• Patented technologies – holoQR and Compass
• Global outreach
Holoptica UK (Limited)
Brand Integrity Australia
Segment Security South Africa
Offices is 6 other countries
Excelence in holography
• 300 Customers in 20 countries, including government
entities
• Members if numerous Anti-Counterfeiting and Brand
protection associations and groups
• Frequently speaking at relevant industry forums
Excelence in holography
Products
• Security holograms and hot stamping foils
• Holographic HRI laminate overlays
• Security inks, paper and foils containing Holographic Micro Particles
• Holographic security tapes
• Security “Track and Trace” asset marking systems
• Security Printing
• Brand Protection and Recognition
• Inventory Management and Anti-Tampering Seals
• Government Document Authentication
• Secured Paper and Financial Institution Products
• Holographic asset marking metal and plastic microdots
• Synthetic DNA and other nano-tagging materials
• First company to introduce holograms with NFC chips – holoNFC
• First company to introduce combination of holograms and
CrowdGPS Track and Trace
5/26/2016Footer Text 9
In 2015 the value of counterfeited
goods exceeded
Statistics from U.S Customs and Border Protection and U.S. Immigration and Customs Enforcement’s (ICE) show that in 2014 the value if fake goods seizure by the agencies was over a billion $$$. It is estimated
that over 500% more entered the country undetected.
Some 17% of that are electronics and electronic parts
5/26/2016Footer Text 10
Number of seizures
5/26/2016Footer Text 11
Impact of counterfeits on electronics industry
• Loss of revenue from sales diversion
• Returns fraud and soaring warranty costs
• Erosion of brand reputation
• Health and safety risks
5/26/2016Footer Text 12
Challenges of stopping counterfeits
• Not all shipments are or can be inspected
• Custom officers are not able to distinguish fake from
original
• Electronic counterfeit parts and products are cheaper
• No Track and Trace cooperation between brand
owner and customs in place
5/26/2016Footer Text 13
Key is to stop counterfeiters at point of entry
Label and mark your components using the latest
technologies
Keep your products uniquely yours—from manufacturing
and across the supply chain
Add advanced hologram technologies as part of an
enterprise-wide labeling solution
Cooperate with customs via the WCO IPM program
WCO – World Customs Organization
IPM – Interface Public Members
5/26/2016Footer Text 14
Why holograms and Holoptica
Overview of key products and how they help manufacturers create a first line
of defense against counterfeiters
1. Holographic Labels overprinted with variable and Track and Trace
information
2. Holographic holoQR™ Track and Trace labeling system
3. Utilizing labels with DNA and Track and Trace taggants
5/26/2016Footer Text 15
Holoptica Label with Hologram Solutions
5/26/2016Footer Text 16
Sample of Hologram Design
5/26/2016Footer Text 17
Summary of features of labels with holograms
in the fight against counterfeiters
• 100% counterfeit proof elements
• VTN app or WCO IPM track and trace
• Sophisticated and proven technology
• Surprisingly low cost
• Easy integration as part of an enterprise-wide labeling
solution
ENTERPRISE LABELING FOR
ELECTRONICS INDUSTRY
Craig Hodgson, Industry Manager, Loftware
©2014 Loftware, Inc. | V.11.14
Enterprise Labeling Across the Value Chain
©2014 Loftware, Inc. | V.11.14
Electronics Packaging Hierarchy
Source: FDA
©2014 Loftware, Inc. | V.11.14
Labeling Improvements
GlobalMed
Unique Medical Device Product ID: 342A4990
• Introduce color & branding
• Dynamically include multiple languages
• Graphic design integration
• Integrate product master data (ERP, MDM)
• Integrate production data (MFG, MES)
• Rules based regulatory data & images
• Change once, update many (Address, Logo)
• Dynamically comply with providers
• Extend to partners (3PL, Contract Mfg, Suppliers)
©2014 Loftware, Inc. | V.11.14
• Align Enterprise Labeling with
Integrated Business Processes
– Receipts & Shipments
– Inventory Movements
– WIP Movements
– Finished Goods Receipts
• Leverage Investments in ERP
• Respect Master Data
• Eliminate End-User Training
INTEGRATED
BUSINESS PROCESSES
Loftware Enterprise Labeling Solution
©2014 Loftware, Inc. | V.11.14
• Extend ERP business process
with integrated labeling process
• Guarantee delivery and real-time
print status
• Include required label data that
resides outside of ERP
INTEGRATED
BUSINESS PROCESSES
INTEGRATION
Loftware Enterprise Labeling Solution
©2014 Loftware, Inc. | V.11.14
• Configure dynamic business
logic to automate global labeling
• Apply business rules based on
ERP transactional data
– Determine label format (e.g., based
on customer or product number)
– Enable variable label content (e.g.,
languages, warnings)
– Dynamically retrieve label data from
other sources
– Spawn multiple outputs from a single
print request
INTEGRATED
BUSINESS PROCESSES
INTEGRATION
BUSINESS LOGIC
Loftware Enterprise Labeling Solution
©2014 Loftware, Inc. | V.11.14
• Enable business users to design,
update, and deploy labels in
minutes versus months…
– WYSIWYG design environment
– Support for text, graphics, images
– Extensive barcode symbologies
– Unicode Compliance
– Pre-built Templates
INTEGRATED
BUSINESS PROCESSES
INTEGRATION
BUSINESS LOGIC
DESIGN &
COMPOSITION
Loftware Enterprise Labeling Solution
©2014 Loftware, Inc. | V.11.14
• Maintain complete control over
global label printing…
– Monitor and manage global printer
networks
– Maximize speed and throughput
leveraging native print drivers
– Track print status within ERP
– Receive automatic notifications
INTEGRATED
BUSINESS PROCESSES
INTEGRATION
BUSINESS LOGIC
DESIGN &
COMPOSITION
DEVICE MANAGEMENT
Loftware Enterprise Labeling Solution
©2014 Loftware, Inc. | V.11.14
• Native support for 1,000+ devices
– Thermal printers
– RFID printers
– Print & apply devices
• Drive different makes and models
of printers via a single template
INTEGRATED
BUSINESS PROCESSES
INTEGRATION
BUSINESS LOGIC
DESIGN &
COMPOSITION
DEVICE MANAGEMENT
LABEL DELIVERY
Loftware Enterprise Labeling Solution
©2014 Loftware, Inc. | V.11.14
• Extend enterprise
labeling for business
partners
– Suppliers
– Contractors
– Customers
– 3PLs
INTEGRATED
BUSINESS PROCESSES
INTEGRATION
BUSINESS LOGIC
DESIGN &
COMPOSITION
DEVICE MANAGEMENT
LABEL DELIVERY
BUSINESS
PARTNERS
ON-DEMAND
LABEL DELIVERY
Loftware Enterprise Labeling Solution
©2014 Loftware, Inc. | V.11.14
• Extend business processes with
integrated labeling processes
• Configure dynamic business logic
to automate global labeling
• Enable business users to rapidly
design and update labels
• Maintain complete control over
global label printing
• Native support for 1,000+ devices
• Extend enterprise labeling to your
business partners
Loftware Enterprise Labeling Solution
INTEGRATED
BUSINESS PROCESSES
INTEGRATION
BUSINESS LOGIC
DESIGN &
COMPOSITION
DEVICE MANAGEMENT
LABEL DELIVERY
BUSINESS
PARTNERS
ON-DEMAND
LABEL DELIVERY
©2014 Loftware, Inc. | V.11.14
Why Enterprise Labeling?
• Automating Labeling & Eliminate Redundancy
• Minimize Costly Downtime
• Shorten Label Creation Times
• Maximize Printing Performance
Supply Chain Efficiency
• Government Compliance (FSMA, EU1169/2011, GHS)
• Industry Standards (GS1)
• Regional Regulations
Regulatory Standards
• Meeting customer requirements
• Speed / Flexibility
• Brand awareness
• Global Expansion
Customer Responsiveness
• Eliminate Business Disruptions
• Centralize Label Data
• Minimize Revenue Risks
Business Continuity
• Extend Access to Labeling
• Share upstream/downstream requirements
• Minimize the Need for Relabeling
Enterprise Collaboration
©2014 Loftware, Inc. | V.11.14
Questions?
• Visit the Electronics industry page at
http://www.loftware.com/industries/electronics.cfm
• Loftware’s Top 5 Trends Survey Report is now
available
• Visit the Loftware blog at http://blog.loftware.com
31
Questions:
George Perkous, Holoptica Craig Hodgson,
Loftware
[email protected] [email protected]
For more information