Your Meeting’s Footprint

You People + Planet + Profit

Cara Unterkofler

Director

Greenview

Our Panelist

Junior Tauvaa

Senior Vice

President

Sales and

Services

Anaheim/Orange

County VCB

Importance of

sustainability

Industry examples

and best practices

Value to planners

and attendees

Anaheim VCA

Sustainability in

Action

DMO role in

communicating

sustainability

Our webinar roadmap

3 Pillars of Sustainability

People + Planet + Profit

Sustainability

Sustainability Global

Citizenship Corporate

Responsibility

Corporate Social

Responsibility

Corporate Citizenship

Three Pillars of Sustainability

Triple Bottom Line

People, Planet, Profit/Prosperity

Environmental, Social and

Governance (ESG)

Economic Performance

Social Performance

Environmental Performance

Why should planners care about sustainability?

Events Are A Showcase

Events are unique and powerful customer experiences that showcase your organization and brand

Incorporating sustainability helps planners:

• Align your event experience with your brand and values

• Demonstrate leadership

• Enhance attendee experience

• Reduce costs

Lagging Events

Are vulnerable to criticism,

bad press and a tainted

brand

“surrounded,

everywhere, always,

by trash: plastic water

bottles and soda cups

and greasy

Styrofoam.”

EVENTS

are a powerful opportunity

to showcase organizational

and brand values

Your Role as Planner

PARTNERS

are critical to success

Hotels

Convention Centers

Caterers

Transportation Providers

Vendor Partners

Restaurants

DMOs are in a unique position to tell a unified EVENT sustainability story for the destination as the planner’s

first point of contact

DMO Communication Efforts

DMO Communication Efforts

Destination Sustainability Reports

Tells the story of the

destination’s value

chain from a visitor’s

arrival to departure

ANAHEIM CASE STUDY APRIL 15, 2015

National Association of Music Merchants

• Community Service

– NAMM Day of Service @ John Marshall Elementary School

– 60+ Volunteers including music industry leaders

– NAMM Board Members, NAMM Staff

– Anaheim officials,

• NAMM Foundation donated

– $10,000

– Musical instruments to school

• Economic Impact to Anaheim

– 99,3420 attendees

– Almost 40,000 total room nights

– $43.5 Million

• Natural Products Expo West partnered with Second Harvest food bank after the March 2015 trade show.

• 83,040 pounds of food donated by vendors produced 69,200 meals to feed local Anaheim and Orange County residents in need.

• Economic Impact to Anaheim

– 71,000 attendees

– 33,375 total room nights

– $25.4 Million

ANAHEIM’S SUSTAINABLE ENERGY GENERATING PLANT

The 2.4 Megawatt Anaheim solar energy plant is the single largest city-owned photovoltaic system

installation on a convention center in North America. The clean energy produced will contribute to

Anaheim Public Utilities’ overall energy portfolio. Largest city-owned solar array on a U.S. convention center

• 2,482 – Metric tons of carbon

dioxide offset by the Anaheim

Solar Energy Plant

• 7,908 – Total number of solar

panels installed across Exhibit

Halls A, B, and C

• 600 – Approximate number

of homes the Anaheim Solar

Energy Plant can power

• 300,000 – The square footage

of the installation on the

Anaheim Convention Center

rooftop

By the Numbers

TAKE ACTION NOW:

2014 Green Venue Report “69% centers reported that less

than 20% of event organizers

discuss “greening” during the

planning process.”

• Close the gap on

sustainability by using the

10 Questions to Kick Start

Sustainability

How are CVBs positioning themselves as destination

consultants to increase their value as strategic partners?

You

www.empowerMINT.com

• Review at-a-glance destination

profiles

• Get destination news

• Find your Destination Expert

• Search and compare

• Submit a Quick Request or RFP

to multiple destinations

How to Keep in Touch

Email contactus@empowermint.com

Podcast Meeting Planning Madness

blog.empowermint.com/podcast

Blog blog.empowermint.com

Web www.empowermint.com

LinkedIn DMAI’s Network for CVBs

and Meeting Professionals

Please take our exit survey…we want your FEEDBACK!

Greenview

Can help you if you’re a:

• Planner interested in learning how to improve the sustainability of your event

• Convention center interested in participating in the 2015 Green Venue Report

• DMO/CVB interested in telling your destination’s Sustainable Event Experience offering to planners

Cara Unterkofler

Director, Greenview

cara@gviewadvisors.com

(571) 210-2272

List of Resources from Webinar

• 2014 Green Venue Report (the state of convention center sustainability): http://www.greenvenuereport.com

• US Green Building Council, Greenbuild 2013 Report

• American Chemical Society Greener Meetings Website and 2014 report

• Green Meeting Industry Council (GMIC) (case studies and guides): http://gmicglobal.site-ym.com

• UN Green Meeting Guide: https://www.unglobalcompact.org/docs/issues_doc/Environment/Green_Meeting_Guide_WEB.pdf

• Greenview (sustainable event program support): http://www.greenview.sg

• 10 Questions to Kick Start Sustainability http://blog.empowermint.com/social-responsibility/sustainability-vendors-checklist/