Webinar will begin at 2:00 PM EDT. · 5/6: Pricing the Guest Experience in a Post COVID World....
Transcript of Webinar will begin at 2:00 PM EDT. · 5/6: Pricing the Guest Experience in a Post COVID World....
![Page 1: Webinar will begin at 2:00 PM EDT. · 5/6: Pricing the Guest Experience in a Post COVID World. 4/22: Optimizing the Capacity Managed Guest Experience Inside Your Attraction. 4/29:](https://reader034.fdocuments.net/reader034/viewer/2022050202/5f55e4ad9d484b231a354aa0/html5/thumbnails/1.jpg)
Copyright © 2020 Gateway Ticketing Systems, Inc.
Creative & Out-of-the-Box Ideas to Generate Revenue Now and When You Reopen
Webinar will begin at 2:00 PM EDT.
Join us next Wednesday, May 27th
at 2:00 PM EDT for our webinar on Practices and
Learnings From Attractions That Have
Already Reopened
https://bit.ly/3cH3IbT
![Page 2: Webinar will begin at 2:00 PM EDT. · 5/6: Pricing the Guest Experience in a Post COVID World. 4/22: Optimizing the Capacity Managed Guest Experience Inside Your Attraction. 4/29:](https://reader034.fdocuments.net/reader034/viewer/2022050202/5f55e4ad9d484b231a354aa0/html5/thumbnails/2.jpg)
Asking Questions
![Page 3: Webinar will begin at 2:00 PM EDT. · 5/6: Pricing the Guest Experience in a Post COVID World. 4/22: Optimizing the Capacity Managed Guest Experience Inside Your Attraction. 4/29:](https://reader034.fdocuments.net/reader034/viewer/2022050202/5f55e4ad9d484b231a354aa0/html5/thumbnails/3.jpg)
Copyright © 2020 Gateway Ticketing Systems, Inc.
Creative & Out-of-the-Box Ideas to Generate Revenue Now and When You Reopen
Wednesday, May 20, 2020
![Page 4: Webinar will begin at 2:00 PM EDT. · 5/6: Pricing the Guest Experience in a Post COVID World. 4/22: Optimizing the Capacity Managed Guest Experience Inside Your Attraction. 4/29:](https://reader034.fdocuments.net/reader034/viewer/2022050202/5f55e4ad9d484b231a354aa0/html5/thumbnails/4.jpg)
WEBINAR AGENDA
![Page 5: Webinar will begin at 2:00 PM EDT. · 5/6: Pricing the Guest Experience in a Post COVID World. 4/22: Optimizing the Capacity Managed Guest Experience Inside Your Attraction. 4/29:](https://reader034.fdocuments.net/reader034/viewer/2022050202/5f55e4ad9d484b231a354aa0/html5/thumbnails/5.jpg)
Webinar Agenda
•90 Minutes in length•Community discussion and presentation of best practices
•Question and answers from the community•Press & Public Viewing
![Page 6: Webinar will begin at 2:00 PM EDT. · 5/6: Pricing the Guest Experience in a Post COVID World. 4/22: Optimizing the Capacity Managed Guest Experience Inside Your Attraction. 4/29:](https://reader034.fdocuments.net/reader034/viewer/2022050202/5f55e4ad9d484b231a354aa0/html5/thumbnails/6.jpg)
Webinar Wednesdays4/15: Reopening Strategies and
Transitioning to a Capacity Managed Attraction
4/8: The New Guest Journey
4/1: Operational Strategies for Now and the Next
Normal
3/18: Galaxy Best Practices in a Time of Crisis
3/25: Managing Pass Updates, Renewals and Bulk
Orders
5/20: Creative & Out-of-the-Box Ideas to Generate Revenue Now
and When You Reopen
5/13: What Are Your Consumers Saying: An Inside Look at Recent
Industry Surveys
5/6: Pricing the Guest Experience in a Post COVID
World
4/22: Optimizing the Capacity Managed Guest Experience Inside
Your Attraction
4/29: Re-Creating Trust With Your Guests and Re-Training
Your Staff
5/27: Practices and Learnings From Attractions That Have
Already Reopened
![Page 7: Webinar will begin at 2:00 PM EDT. · 5/6: Pricing the Guest Experience in a Post COVID World. 4/22: Optimizing the Capacity Managed Guest Experience Inside Your Attraction. 4/29:](https://reader034.fdocuments.net/reader034/viewer/2022050202/5f55e4ad9d484b231a354aa0/html5/thumbnails/7.jpg)
www.gatewayticketing.com/community
![Page 14: Webinar will begin at 2:00 PM EDT. · 5/6: Pricing the Guest Experience in a Post COVID World. 4/22: Optimizing the Capacity Managed Guest Experience Inside Your Attraction. 4/29:](https://reader034.fdocuments.net/reader034/viewer/2022050202/5f55e4ad9d484b231a354aa0/html5/thumbnails/14.jpg)
INDUSTRY UPDATE
![Page 15: Webinar will begin at 2:00 PM EDT. · 5/6: Pricing the Guest Experience in a Post COVID World. 4/22: Optimizing the Capacity Managed Guest Experience Inside Your Attraction. 4/29:](https://reader034.fdocuments.net/reader034/viewer/2022050202/5f55e4ad9d484b231a354aa0/html5/thumbnails/15.jpg)
Industry Update – Preparing to Reopen
https://www.youtube.com/watch?time_continue=23&v=Et3diPcEmfY
https://www.looopings.nl/weblog/14440/Creatieve-oplossing-Efteling-overhandigt-snacks-via-glijbaan.html
![Page 16: Webinar will begin at 2:00 PM EDT. · 5/6: Pricing the Guest Experience in a Post COVID World. 4/22: Optimizing the Capacity Managed Guest Experience Inside Your Attraction. 4/29:](https://reader034.fdocuments.net/reader034/viewer/2022050202/5f55e4ad9d484b231a354aa0/html5/thumbnails/16.jpg)
Industry Update – Preparing to Reopen
https://blooloop.com/features/reopening-after-covid-19-st-louis-union-station/
![Page 17: Webinar will begin at 2:00 PM EDT. · 5/6: Pricing the Guest Experience in a Post COVID World. 4/22: Optimizing the Capacity Managed Guest Experience Inside Your Attraction. 4/29:](https://reader034.fdocuments.net/reader034/viewer/2022050202/5f55e4ad9d484b231a354aa0/html5/thumbnails/17.jpg)
Industry Update – Attractions at Home
https://www.youtube.com/watch?v=IHgKyKvGGNU
![Page 18: Webinar will begin at 2:00 PM EDT. · 5/6: Pricing the Guest Experience in a Post COVID World. 4/22: Optimizing the Capacity Managed Guest Experience Inside Your Attraction. 4/29:](https://reader034.fdocuments.net/reader034/viewer/2022050202/5f55e4ad9d484b231a354aa0/html5/thumbnails/18.jpg)
Industry Update – Positively Promoting Changes
https://www.reviewjournal.com/entertainment/entertainment-columns/kats/mgm-resorts-to-bring-back-free-parking-on-las-vegas-strip-2030770/https://www.mgmresorts.com/en/things-to-do/free-parking.html
![Page 19: Webinar will begin at 2:00 PM EDT. · 5/6: Pricing the Guest Experience in a Post COVID World. 4/22: Optimizing the Capacity Managed Guest Experience Inside Your Attraction. 4/29:](https://reader034.fdocuments.net/reader034/viewer/2022050202/5f55e4ad9d484b231a354aa0/html5/thumbnails/19.jpg)
Industry Update – Attractions Differently
https://blooloop.com/news/immersive-van-gogh-drive-through-exhibit/https://vangoghexhibit.ca/
![Page 20: Webinar will begin at 2:00 PM EDT. · 5/6: Pricing the Guest Experience in a Post COVID World. 4/22: Optimizing the Capacity Managed Guest Experience Inside Your Attraction. 4/29:](https://reader034.fdocuments.net/reader034/viewer/2022050202/5f55e4ad9d484b231a354aa0/html5/thumbnails/20.jpg)
INDUSTRY SURVEY
![Page 21: Webinar will begin at 2:00 PM EDT. · 5/6: Pricing the Guest Experience in a Post COVID World. 4/22: Optimizing the Capacity Managed Guest Experience Inside Your Attraction. 4/29:](https://reader034.fdocuments.net/reader034/viewer/2022050202/5f55e4ad9d484b231a354aa0/html5/thumbnails/21.jpg)
Visitor Attraction Survey – How are we doing?
![Page 22: Webinar will begin at 2:00 PM EDT. · 5/6: Pricing the Guest Experience in a Post COVID World. 4/22: Optimizing the Capacity Managed Guest Experience Inside Your Attraction. 4/29:](https://reader034.fdocuments.net/reader034/viewer/2022050202/5f55e4ad9d484b231a354aa0/html5/thumbnails/22.jpg)
ADV Visitor Attraction Mindset Study
Wondering how to react 39% 47% USA 35% UKWondering if we can survive 34% 33% USA 37% UK
Three quarters all visitor attractions expect to be very different or say they can expect some changes and the pattern is similar in the UK and the US.
• 20% of Themed Entertainment ”highly likely” that we will be very different.
• 16% of Arts & Cultural• 14% of Outdoor and Conservation
![Page 23: Webinar will begin at 2:00 PM EDT. · 5/6: Pricing the Guest Experience in a Post COVID World. 4/22: Optimizing the Capacity Managed Guest Experience Inside Your Attraction. 4/29:](https://reader034.fdocuments.net/reader034/viewer/2022050202/5f55e4ad9d484b231a354aa0/html5/thumbnails/23.jpg)
ADV Visitor Attraction Mindset Study
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
United States United Kingdom
Percentage of US and UK attractions who applied for funding
![Page 24: Webinar will begin at 2:00 PM EDT. · 5/6: Pricing the Guest Experience in a Post COVID World. 4/22: Optimizing the Capacity Managed Guest Experience Inside Your Attraction. 4/29:](https://reader034.fdocuments.net/reader034/viewer/2022050202/5f55e4ad9d484b231a354aa0/html5/thumbnails/24.jpg)
ADV Visitor Attraction Mindset Study
• Online Experiences:• Themed entertainment is least likely to develop online
content/experiences• Outdoors & Conservation as well as Arts & Culture are way more active
with plans to increase online experiences significantly.
Elmwood Park Zoo
$100 - $150 for 15 minutesThey’ve book over 150 over the last 3 weeks
![Page 25: Webinar will begin at 2:00 PM EDT. · 5/6: Pricing the Guest Experience in a Post COVID World. 4/22: Optimizing the Capacity Managed Guest Experience Inside Your Attraction. 4/29:](https://reader034.fdocuments.net/reader034/viewer/2022050202/5f55e4ad9d484b231a354aa0/html5/thumbnails/25.jpg)
ADV Visitor Attraction Mindset Study
• Animal Adventure Park’s April the Giraffe
• Toys ‘R’ Us-sponsored YouTube stream, monetized text messages, a clothing line and the sale of T-shirts, caps and fuzzy toys.
Elmwood Park Zoo
$100 - $150 for 15 minutesThey’ve book over 150 over the last 3 weeks
![Page 26: Webinar will begin at 2:00 PM EDT. · 5/6: Pricing the Guest Experience in a Post COVID World. 4/22: Optimizing the Capacity Managed Guest Experience Inside Your Attraction. 4/29:](https://reader034.fdocuments.net/reader034/viewer/2022050202/5f55e4ad9d484b231a354aa0/html5/thumbnails/26.jpg)
GENERATING REVENUE
![Page 27: Webinar will begin at 2:00 PM EDT. · 5/6: Pricing the Guest Experience in a Post COVID World. 4/22: Optimizing the Capacity Managed Guest Experience Inside Your Attraction. 4/29:](https://reader034.fdocuments.net/reader034/viewer/2022050202/5f55e4ad9d484b231a354aa0/html5/thumbnails/27.jpg)
Adapting to the Changing Marketplace
![Page 28: Webinar will begin at 2:00 PM EDT. · 5/6: Pricing the Guest Experience in a Post COVID World. 4/22: Optimizing the Capacity Managed Guest Experience Inside Your Attraction. 4/29:](https://reader034.fdocuments.net/reader034/viewer/2022050202/5f55e4ad9d484b231a354aa0/html5/thumbnails/28.jpg)
Adapting to the Changing Marketplace
![Page 29: Webinar will begin at 2:00 PM EDT. · 5/6: Pricing the Guest Experience in a Post COVID World. 4/22: Optimizing the Capacity Managed Guest Experience Inside Your Attraction. 4/29:](https://reader034.fdocuments.net/reader034/viewer/2022050202/5f55e4ad9d484b231a354aa0/html5/thumbnails/29.jpg)
Adapting to the Changing Marketplace
![Page 30: Webinar will begin at 2:00 PM EDT. · 5/6: Pricing the Guest Experience in a Post COVID World. 4/22: Optimizing the Capacity Managed Guest Experience Inside Your Attraction. 4/29:](https://reader034.fdocuments.net/reader034/viewer/2022050202/5f55e4ad9d484b231a354aa0/html5/thumbnails/30.jpg)
Adapting to the Changing Marketplace
https://www.cnn.com/travel/article/coronavirus-restaurant-bumper-tables-trnd/index.html
https://www.secretcinema.org/secret-sofa
![Page 31: Webinar will begin at 2:00 PM EDT. · 5/6: Pricing the Guest Experience in a Post COVID World. 4/22: Optimizing the Capacity Managed Guest Experience Inside Your Attraction. 4/29:](https://reader034.fdocuments.net/reader034/viewer/2022050202/5f55e4ad9d484b231a354aa0/html5/thumbnails/31.jpg)
Adapting to the Changing Marketplace
http://murfreesboroescaperooms.com/ https://www.patreon.com/youescape
![Page 32: Webinar will begin at 2:00 PM EDT. · 5/6: Pricing the Guest Experience in a Post COVID World. 4/22: Optimizing the Capacity Managed Guest Experience Inside Your Attraction. 4/29:](https://reader034.fdocuments.net/reader034/viewer/2022050202/5f55e4ad9d484b231a354aa0/html5/thumbnails/32.jpg)
Developing new Experiences
![Page 33: Webinar will begin at 2:00 PM EDT. · 5/6: Pricing the Guest Experience in a Post COVID World. 4/22: Optimizing the Capacity Managed Guest Experience Inside Your Attraction. 4/29:](https://reader034.fdocuments.net/reader034/viewer/2022050202/5f55e4ad9d484b231a354aa0/html5/thumbnails/33.jpg)
Developing new Experiences
https://www.nwtrek.org/visit/tours/wild-drive/https://www.kiro7.com/news/local/northwest-trek-let-people-drive-their-cars-through-wildlife-park-first-time-ever/CYAC6HRW7JFIRBYAAHZ2NTNGWU/
https://www.phoenixzoo.org/cruisethezoo/
![Page 34: Webinar will begin at 2:00 PM EDT. · 5/6: Pricing the Guest Experience in a Post COVID World. 4/22: Optimizing the Capacity Managed Guest Experience Inside Your Attraction. 4/29:](https://reader034.fdocuments.net/reader034/viewer/2022050202/5f55e4ad9d484b231a354aa0/html5/thumbnails/34.jpg)
Developing new Offerings
![Page 35: Webinar will begin at 2:00 PM EDT. · 5/6: Pricing the Guest Experience in a Post COVID World. 4/22: Optimizing the Capacity Managed Guest Experience Inside Your Attraction. 4/29:](https://reader034.fdocuments.net/reader034/viewer/2022050202/5f55e4ad9d484b231a354aa0/html5/thumbnails/35.jpg)
Developing new Offerings
![Page 36: Webinar will begin at 2:00 PM EDT. · 5/6: Pricing the Guest Experience in a Post COVID World. 4/22: Optimizing the Capacity Managed Guest Experience Inside Your Attraction. 4/29:](https://reader034.fdocuments.net/reader034/viewer/2022050202/5f55e4ad9d484b231a354aa0/html5/thumbnails/36.jpg)
Buy Now, Play Later
![Page 37: Webinar will begin at 2:00 PM EDT. · 5/6: Pricing the Guest Experience in a Post COVID World. 4/22: Optimizing the Capacity Managed Guest Experience Inside Your Attraction. 4/29:](https://reader034.fdocuments.net/reader034/viewer/2022050202/5f55e4ad9d484b231a354aa0/html5/thumbnails/37.jpg)
Create a New Mascot to Attract GuestsThis is a subtitle.
![Page 38: Webinar will begin at 2:00 PM EDT. · 5/6: Pricing the Guest Experience in a Post COVID World. 4/22: Optimizing the Capacity Managed Guest Experience Inside Your Attraction. 4/29:](https://reader034.fdocuments.net/reader034/viewer/2022050202/5f55e4ad9d484b231a354aa0/html5/thumbnails/38.jpg)
Close Down forSmall Group Parties
Bundled Packages& Value Ads
Charge a premium to make your entire facility available for small groups of 10-20 guests for 2 hours with cleaning between sessions.
Experiment with your pricing and packaging to increase your per cap to compensate for decreased volume.
![Page 39: Webinar will begin at 2:00 PM EDT. · 5/6: Pricing the Guest Experience in a Post COVID World. 4/22: Optimizing the Capacity Managed Guest Experience Inside Your Attraction. 4/29:](https://reader034.fdocuments.net/reader034/viewer/2022050202/5f55e4ad9d484b231a354aa0/html5/thumbnails/39.jpg)
Deliver top sellers in a new way
![Page 40: Webinar will begin at 2:00 PM EDT. · 5/6: Pricing the Guest Experience in a Post COVID World. 4/22: Optimizing the Capacity Managed Guest Experience Inside Your Attraction. 4/29:](https://reader034.fdocuments.net/reader034/viewer/2022050202/5f55e4ad9d484b231a354aa0/html5/thumbnails/40.jpg)
Outside the box revenue generation idea
• Can you use your parking lot for drive-in movies or concerts?
• Are there other spaces you can repurpose for revenue opportunities at a lower capacity?
• Parking lot rentals
• Other opportunities with the property you own
(AP Photo/Robert F. Bukaty, File)
![Page 41: Webinar will begin at 2:00 PM EDT. · 5/6: Pricing the Guest Experience in a Post COVID World. 4/22: Optimizing the Capacity Managed Guest Experience Inside Your Attraction. 4/29:](https://reader034.fdocuments.net/reader034/viewer/2022050202/5f55e4ad9d484b231a354aa0/html5/thumbnails/41.jpg)
Outside the box revenue generation idea
https://www.boxofficepro.com/boxoffice-podcast/
https://www.jsonline.com/story/entertainment/movies/2020/05/15/pop-up-drive-movie-theater-works-ballpark-commons-franklin/5199042002/
![Page 42: Webinar will begin at 2:00 PM EDT. · 5/6: Pricing the Guest Experience in a Post COVID World. 4/22: Optimizing the Capacity Managed Guest Experience Inside Your Attraction. 4/29:](https://reader034.fdocuments.net/reader034/viewer/2022050202/5f55e4ad9d484b231a354aa0/html5/thumbnails/42.jpg)
Outside the box revenue generation idea
• Brooklyn Children’s
Museum leasing space
to the Brooklyn Library
for $200k a year.
![Page 43: Webinar will begin at 2:00 PM EDT. · 5/6: Pricing the Guest Experience in a Post COVID World. 4/22: Optimizing the Capacity Managed Guest Experience Inside Your Attraction. 4/29:](https://reader034.fdocuments.net/reader034/viewer/2022050202/5f55e4ad9d484b231a354aa0/html5/thumbnails/43.jpg)
Outside the box revenue generation idea
• Major expansion includes housing, hotel and mixed retail
• The Neighborhood of Play will include a 120-150 room hotel, 201 units of market-rent housing and 17,000 square feet of urban-mix retail which will be funded and operated by partners Indus Hospitality and Konar Properties. These are set to generate more than $130 million in annual economic impact for Rochester.
![Page 44: Webinar will begin at 2:00 PM EDT. · 5/6: Pricing the Guest Experience in a Post COVID World. 4/22: Optimizing the Capacity Managed Guest Experience Inside Your Attraction. 4/29:](https://reader034.fdocuments.net/reader034/viewer/2022050202/5f55e4ad9d484b231a354aa0/html5/thumbnails/44.jpg)
https://www.timesfreepress.com/news/local/story/2020/may/17/coronavirus-closure-costs-tennessee-aquarium/523175/
![Page 45: Webinar will begin at 2:00 PM EDT. · 5/6: Pricing the Guest Experience in a Post COVID World. 4/22: Optimizing the Capacity Managed Guest Experience Inside Your Attraction. 4/29:](https://reader034.fdocuments.net/reader034/viewer/2022050202/5f55e4ad9d484b231a354aa0/html5/thumbnails/45.jpg)
Tip Jars for your StaffThis is a subtitle.
![Page 46: Webinar will begin at 2:00 PM EDT. · 5/6: Pricing the Guest Experience in a Post COVID World. 4/22: Optimizing the Capacity Managed Guest Experience Inside Your Attraction. 4/29:](https://reader034.fdocuments.net/reader034/viewer/2022050202/5f55e4ad9d484b231a354aa0/html5/thumbnails/46.jpg)
QUESTIONS / COMMUNITY FORUM
![Page 47: Webinar will begin at 2:00 PM EDT. · 5/6: Pricing the Guest Experience in a Post COVID World. 4/22: Optimizing the Capacity Managed Guest Experience Inside Your Attraction. 4/29:](https://reader034.fdocuments.net/reader034/viewer/2022050202/5f55e4ad9d484b231a354aa0/html5/thumbnails/47.jpg)
![Page 48: Webinar will begin at 2:00 PM EDT. · 5/6: Pricing the Guest Experience in a Post COVID World. 4/22: Optimizing the Capacity Managed Guest Experience Inside Your Attraction. 4/29:](https://reader034.fdocuments.net/reader034/viewer/2022050202/5f55e4ad9d484b231a354aa0/html5/thumbnails/48.jpg)
Copyright © 2020 Gateway Ticketing Systems, Inc.
If you would like to receive information about our future Webinar Wednesdays, please send your full name and
organization from your preferred email address to:[email protected]
Or, just register for our newsletter distribution list here:GatewayTicketing.com/community
P.S. Please fill out the webinar survey. They help a ton. Check your inbox!
![Page 49: Webinar will begin at 2:00 PM EDT. · 5/6: Pricing the Guest Experience in a Post COVID World. 4/22: Optimizing the Capacity Managed Guest Experience Inside Your Attraction. 4/29:](https://reader034.fdocuments.net/reader034/viewer/2022050202/5f55e4ad9d484b231a354aa0/html5/thumbnails/49.jpg)
Copyright © 2020 Gateway Ticketing Systems, Inc.
REGISTER FOR OUR NEXT WEBINARPractices and Learnings From Attractions That Have Already Reopened
Or visit: https://bit.ly/3cH3IbT