Webinar Wednesday: Developing A Marketing Plan
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Transcript of Webinar Wednesday: Developing A Marketing Plan
Developing Your 2013 Marketing Plan
http://www.facebook.com/StephanieCanHelp
Presenter: Stephanie Redcross
Webinar Wednesday 2013
1.Link To Presentation will be Available on our facebook and Twitter Pages, Plus Slide Share
2.Ask Questions During Presentation
3.Let’s Have Some Fun!!!
LOGISTICSWebinar Wednesday
Why Do you Need A Plan
Measure Success
Communication With Your Team Budgeting Avoid Mistakes
Plan For Growth
Webinar Wednesday
Why 6-Month Plan?Webinar Wednesday
•Long Enough For Future Planning
•short Enough To Feel Results
•Develop The Habit Of Forecasting
•Focus Multiple Cycles Of
Strategic Thought
•Ability Adapt To Change
February - July 2013
What’s Included in A Marketing plan
Background Market Research
Marketing Tactics
Marketing Goals
Audience
BudgetProducts/ Services
Marketing Message
Activities/Timeline
Results Tracking
About The Company
Benefits
Overall Objective
Tagline, Personas
Who To Reach
External View
Money and Resources
Tools and Approach
Reporting
Execution Plan
Webinar Wednesday
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Getting StartedWebinar Wednesday
Background
Marketing Goals
Products/ Services
About The Company
Benefits
Overall Objective
Write 150 to 200 Words Describing
Your Company
#1
Write 1 to 3 Goals For 2013
#2
Write Name of Each Product & 5 Word Description
#3
Where To FocusWebinar Wednesday
Write 150 to 200 Words Describing
Your Company
#1
Write 2 Sentences Describing Your
2013 Goal
#2
Write Name of Each Product & 5 Word Description
#3
✦ Did I expand My Company? Or Re-Defined My Business?
✦Do I need Help Developing A Strong Goal
✦ Do my Current Products Support My Goal?
✦What Products Do I Need to Support My Goal?
✦ Do I need To expand My Company Description To Meet
My New Goal
1.Brainstorm A Huge List Of Goals (e.g. 10)
2.Validate That They Are Realistic
3.Assign A Metrics
4.Explain How to Reach Goal
5.Prioritize And Select 1 to 3 Goals
SETTING GOALS
Revenue
Community Impact
Influence/ Reach
Market Share
Webinar Wednesday
EXAMPLE OF GOALSWebinar Wednesday
Goal Activity Priority Timeline Results
Reach New Audience Social Media; Blog
Increase Distribution Wholesale
New Product Expand Products Line
Global Offer International Shipping
New Revenue Channel Offer Classes
Online Sales Develop Website
THE CALENDARWebinar Wednesday
EXAMPLE OF GOALSWebinar Wednesday
Goal Activity Timeline Results Priority
Reach New Audience Social Media; Blog Monthly Engagement
Rate
Increase Distribution Wholesale 2Q13 # Of
Distributors
New Product Expand Products Line Production 2H13
3 New Products
Global Offer International Shipping Holiday 5 Countries
New Revenue Channel Offer Classes July 2013 500 Per
Month
Online Sales Develop Website 60 Days 500 Daily Traffic
1. Create A List of Existing, New Planned Goals
2. Rank By Impact, Ease Of Execution, Time to Implement
HOW TO PRIORITIZE
Goal Activity Impact Time Ease
Reach New Audience
Social Media; Blog High Long Term Hard
Increase Distribution Wholesale Med Short
Term Med
New Product Expand Products Line Med Long Term Hard
Global Offer International Shipping Low Short
Term Easy
New Revenue Channel Offer Classes High Long Term Med
Online Sales Develop Website
Webinar Wednesday
HIGH LEVEL PLANWebinar Wednesday
Goal Activity Timeline Results Priority
Reach New Audience Social Media; Blog Monthly Engagement
Rate 1
Increase Distribution Wholesale 2Q13 # Of
Distributors 3
New Product Expand Products Line Production 2H13
3 New Products 6
Global Offer International Shipping Holiday 5 Countries 2
New Revenue Channel Offer Classes July 2013 500 Per
Month 4
Online Sales Develop Website 60 Days 500 Daily Traffic 5
HIGH LEVEL PLANWebinar Wednesday
Goal Activity Timeline Results Priority Product/Service
Reach New Audience Social Media; Blog Monthly Engagement
Rate 1
Increase Distribution Wholesale 2Q13 # Of
Distributors 3
New Product Expand Products Line Production 2H13
3 New Products 6
Global Offer International Shipping Holiday 5 Countries 2
New Revenue Channel Offer Classes July 2013 500 Per
Month 4
Online Sales Develop Website 60 Days 500 Daily Traffic 5
Company Description:
Identify Missing Pieces
Background Market Research
Marketing Tactics
Marketing Goals
Audience
BudgetProducts/ Services
Marketing Message
Activities/Timeline
Results Tracking
NAVS Vegetarian Summerfest 2012
Goal Activity Timeline Results Priority
Product/
Service
Reach New Audience Social Media; Blog Monthly Engagemen
t Rate 1
Increase Distribution Wholesale 2Q13
# Of Distributo
rs3
New Product Expand Products Line Producti
on 2H133 New
Products 6
Global Offer
International Shipping Holiday 5
Countries 2
New Revenue Channel
Offer Classes July 2013
500 Per Month 4
Online Sales Develop Website 60 Days 500 Daily
Traffic 5
Need More Help? Set Up A Meeting With Stephanie
http://www.veganmainstream.com
http://www.facebook.com/StephanieCanHelp
Presenter: Stephanie Redcross
VM ExampleWebinar Wednesday
Vegan Mainstream provides marketing solutions to vegan and vegetarian businesses, as well as to those interested in incorporating more mindful practices and products into their brand. Our strategic marketing plans and services are not only fueled by our extensive
experience, knowledge and expertise, but also by our passion to see conscious brands thrive. We believe in and support the veg movement and know that your consumers will appreciate
that your mindfulness extends even to how you market your business.Vegan Mainstream can help you increase customer volume and retention; improve web traffic;
manage a social media and PR campaign; and create product promotions.
#1
Increase our Reach and Impact By Developing (Free/Paid) Services That Allow Us To Help A
Larger Portion of The Vegan Professional Population
#2
Webinar Wednesday Online Classes
Onsite BootcampsOne-on-One Consults
Marketing PlansClient Services
Marketing AnalyticsAdvertising
#3