Webinar "Sports Marketing 3.0: Transmedia and the Power of Social Data"
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Transcript of Webinar "Sports Marketing 3.0: Transmedia and the Power of Social Data"
PowerPoint Presentation
AAgendaUlster Grand Prix case study
PANEL 1:PANEL 2:Social Media Analytics in Sports MarketingQ&A Session
SSpeakers
PANEL 1Geoff WilsonSports Strategist; Sports Marketing Expert; FIFA ConsultantGeoff Wilson ConsultancyPANEL 2Georgi IvanovHead of MarketingCommetric
PANEL 1Ulster Grand Prixcase studyGeoff WilsonSports Strategist; Sports Marketing Expert; FIFA Consultant
@geoffwnjwilson
BACKGROUND
ISSUES/CHALLENGES PRE 2009
POST 2009
STRATEGIC PILLARSDEVELOP AND PROMOTE OUTSIDE OF BIKE WEEKDEVELOP AND PROMOTE BIKE WEEKCREATE A WORLD ROAD RACING CHAMPIONSHIP
LAUNCH EVENTS
INCOME STREAMS
INCOME STREAMS
INCOME STREAMS
RACE PARTNERS
Budore Quarries Ltd.
EVENT PARTNERS
RACE SUPPLIERS
MARKETING CHANNELS
MARKETING CHANNELS
MARKETING CHANNELS
AMBASSADOR PROGRAMME
CSR PROGRAMME
FANS ENGAGEMENT
FANS ENGAGEMENT
FANS ENGAGEMENT
FANS ENGAGEMENT
ONLINE FANS ENGAGEMENT#Periscope
UGP HOUSE
RESULTS
WELCOME TO THE WORLDS FASTEST ROAD RACE!
PANEL 2Social Media Analytics in Sports MarketingGeorgi IvanovHead of Marketing@commetric
Commetric Social Media Analytics
Consumer Behaviour in Sport and Events
Source: Psychological Continuum Model, Funk & James (2006)
Awareness: Nike and Viral Marketing
Attraction: Ulster Grand Prix and Twitter Audiences
AUG 2016
Attachment: Ulster Grand Prix and Influencer Marketing
Author Type to Topic
Allegiance: Generation Ys Adoration for Branded Emotions
Questions?#MoreWithAnalyticsGeoff Wilson@[email protected] Georgi [email protected]@commetric.com
THANK YOU!
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