Webinar social media in the meteings and events industry, elizabeth glau
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Transcript of Webinar social media in the meteings and events industry, elizabeth glau
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Elizabeth Glau, CMPwww.basicsocialmediatraining.com
www.facebook.com/buildingblockssocialmediawww.linkedin.com/in/elizabethglau
www.twitter.com/elizabethglau
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Who is Elizabeth Glau? Nebraska Wesleyan University BA in International Business / Spanish Actively involved on campus (planning events)
Convention Services / Director of Catering Food & Beverage Assistant Manager Hotel Sales Non-profit Meeting Planner Early Adopter of Social Media First as a tool for my online professional presence Now to help others in the Meetings Industry
@elizabethglau
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@elizabethglau
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Establish your professional profile Stay in touch with colleagues and friends Find experts and ideas Explore opportunities
Source: SearchEngineJournal.com
@elizabethglau
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LinkedIn Today sources news from over100 million LinkedIn members to show you: The top articles shared on LinkedIn and Twitter
by people in your network. Who shared the article and what they said about
it. A homepage customized to your industry,
network, and areas of interest.
@elizabethglau
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@elizabethglau
Personal vs. Professional Privacy settings Powerful marketing tool Profile vs. Page Each individual may only have one profile You are required to have a profile to set up a
page Friends (2-way) vs. Likers or Fans (1-way)
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Mirror your LinkedIn profileMake it professional Link to your company page Keep posts personal but non-offensive
Source: Facebook via Social Media Today
@elizabethglau
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25 Likes to get a custom URL Ask your friends and family to like your page Don’t be afraid to invite everyone you know Advertise your page in all of your marketing
Post informational content that your fans willappreciate
Use the tagging feature in posts, photos andvideos to draw them to the page
@elizabethglau
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@elizabethglau
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Quotes from speakers Speakers’ twitter handles on website, program,
PowerPoint, mobile app
Supporting links to education Thoughts / analysis of topics Twitter Wall Socializing with other attendees Informal meetups (tweetups) Social media ambassadors / reporters Strategy
@elizabethglau
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Facebook Places Foursquare SCVNGR
Social check-ins Specials and couponsWord of mouth advertising
@elizabethglau
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Be transparent and authentic Be conversational Respond to criticism immediately Thank profusely Blog posts: 500-700 words Facebook page: question, link, poll or other
short engaging statement Facebook profile: personal news LinkedIn: professional news Twitter: 140 characters
@elizabethglau
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@elizabethglau
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Elizabeth Glau, CMPwww.basicsocialmediatraining.com
www.facebook.com/buildingblockssocialmediawww.linkedin.com/in/elizabethglau
www.twitter.com/elizabethglau