Customer Relationship Management (CRM) &

Digital Asset Management (DAM) Integration

Brought to you by WoodWing Software, in collaboration with Gistics

KEY SPEAKER :Michael Jay Moon

On-Demand Webinar Series

WoodWing Software

Webinar: CRM-DAM Integration

Content Eureka Systems of engagement Sales funnels Sales enablement

Customer engagement objects Business case

How does content eureka define the essence of digital asset management?

What are the 4 key concepts of content eureka and digital asset management?

Organizing branded content Finding “it” Downloading “it” Transforming “it”

Webinar: CRM-DAM Integration

Content Eureka Systems of engagement Sales funnels Sales enablement

Customer engagement objects Business case

Engagement Systems

Customer engagement– Attract– Serve– Keep

Beyond the “stack”– Hundreds of tools &

thousands of users

DAM & PIM

Sales enablement

Capabilities in focus– Inbound marketing– Customer service– Problem solving

Webinar: CRM-DAM Integration

Content Eureka Systems of engagement Sales funnels Sales enablement

Customer engagement objects Business case

FunnelFacts

2 processes– Selling!– Buying

1 metric– Conversion rate

Webinar: CRM-DAM Integration

Content Eureka Systems of engagement Sales funnels Sales enablement

Customer engagement objects Business case

Sales Enablement

Boosts funnel productivity

– Social manager– Lead developer– Engagement

manager– Solution

consultant– Closer

Enabling who again?

Opportunity creators– Networked consultants– Solution partners

Problem solvers– Farmers (account managers)– Business developers– Hunters

Persuaders– Sellers– Tellers

To view the full slides and on-demand webinar, please visit:

http://page.woodwing.com/WBN-CRM-DAM-OD.html

Brought to you by WoodWing Software, in collaboration with Gistics