Digital Experiences - innovative Konzepte um im digitalen Wettbewerb zu bestehen

Herzlich Willkommen!

Jeffrey A. “jam” McGuireAcquia Open Source Evangelist

1!

Acquia - The Enterprise Guide to Drupal!• Gründer und CTO Dries Buytaert • 400+ Mitarbeiter, in USA, Europa & Australia • 4,000+ Enterprise Kunden • Acquia Support & Hosting, PS – Center of Excellence • 19 Mrd.+ Requests pro Monat auf Acquia Cloud • 700+ Partner

• Gründer und CTO Dries Buytaert

• 400+ Mitarbeiter in USA, Europa & Australia

• Acquia Software, Support & Cloud

• 19 Mrd.+ Requests pro Monat auf Acquia Cloud

• 700+ Partner

Acquia – Dream it. Drupal it.

Digital Experiences- Innovative Konzepte um im digitalen Wettbewerb zu bestehen

Jeffrey A. “jam” McGuireAcquia Open Source Evangelist

jam@acquia.com

@horncologne

Delivering the interactionsthat become transactionswith Acquia & Drupal

Jeffrey A. “jam” McGuireAcquia Open Source Evangelist

jam@acquia.com

@horncologne

Double-click to edit

What dobusinesses need?

1. Innovation2. Cost savings3. Efficiency/Productivity4. Risk mitigation

Profitability (aka “$”)

1. Innovation2. Cost savings3. Efficiency/Productivity4. Risk mitigation

But what is open source? ...

Open Source Delivers:

Open Source = Four Freedoms

Use it: for anything, anywhere, foreverStudy it: understand what you are usingModify it: fix it, make it betterShare it: redistribute, sell, give back

1. Innovation2. Cost savings3. Efficiency/Productivity4. Risk mitigation

Let’s check ...

Open source delivers all this?

February 2012 March 2012 April 2012

Pinterest hits 10M unique visitors

New Drupal module created for website

Users “pinned” images

15 Drupal sites go live with Pinterest integration

1. Open source: Innovation & Agility

http://www.flickr.com/photos/29233640@N07/6086350983/sizes/l/in/photostream/

2. Open Source: “zero” price tag

Proprietary

IT CostsPersonnel

HostingBandwidth

Design(Recurring) Licensing fees

Vendor lock-in Data lock-in (buy it back?)

Vendor roadmapVendor release cycle

When it happens

Open Source

IT CostsPersonnelHostingBandwidthDesignNo licensing feesInvest in your teamInvest what/when you need1000s of vendorsYou own your dataYour needsWhen you need itCutting edge

Better, not cheaperProject Budget == 100Project Budget == 100Project Budget == 100

Open Source Proprietary

Implementation 25 25

Hosting/Support 15 15

Licenses 0 30

Branding, Design,

Freatures, Strategy, Training, Staffing,Profit!

60 30

Market Presence 1,500,000+ sitesGlobal Adoption 228 countriesExtensive Capabilities 22,000+ modulesBroad Community 1,000,000+ membersActive Development 26,000+ developers

World’s largest open source platform

2X the size of Linux developer community

3. Open source: Efficiency/Productivity

4. Open source: Risk Mitigation

Yours?

1. Innovation2. Cost savings3. Efficiency/Productivity4. Risk mitigation

∴ Open Source == $

Open Source Delivers:

“But open source ...”(Open Source Myths) 1. is just for blogs and simple sites2. isn’t secure3. won’t scale to handle the largest sites4. requires tribal knowledge5. won’t work well with my marketing tools

1. Look who’s using open source

“Continuous and broad peer review, enabled by publicly available source code, supports [our] software reliabilityand security efforts”

David M. Wennergren, Department of Defense CIOClarifying Guidance Regarding Open Source Software

2. Open source is secure

“One interviewee from a global pharmaceutical organization believed that his open source WCM solutions were more secure than proprietary ones … Many also feel that the open code base is a particular advantage, as it allows organizations to explore potential security vulnerabilities.”

- Forrester Research, October 2012

2. Open source is secure

30

3. Open source is for big sites

460M! Hits to grammy.com on night of award show!

30K!Concurrent visitors during Hurricane Sandy!

33

4. This is your talent pool

1,000,000+ Active Community Members26,000+ Code ContributorsDevelopers working in 228 Countries1000s of companies with Drupal expertiseTrainings at Universities, Events, & Online

33

4. This is your talent pool

User Generated

Content

CONTENT COMMUNITYEmail

Analytics

Marketing automation

COMMERCE

DAM

CRM

Personalization

5. Integrated digital experiences

Integration with Best-of-Breed Tools

Primary

site Mobile

application Social

FB/Twitter Community

site Video portal

Email campaign

Drupal

Measurement and reporting

Social Social Media Marketing automation CRM Analytics

5. Integrated digital experiences

“Web experienceManagement” - Oracle

“ONLINE CHANNEL OPTIMIZATION” - Gartner

“CUSTOMER EXPERIENCE MANAGEMENT” - Adobe

“DIGITAL EXPERIENCE MANAGEMENT” - Forrester

Whatever :)

Right content

Right place

Right time

CONTEXT

context =experience

context =engagementContext depends on:

- Geography- Past behavior- Intent- Device- Time of day- Temperature

...AND MORE

What actually goes intodigital experiences?

Acquia & Drupal Deliver Experience and Personalisation

• Geo-Location• Mobile• Multi-Screen Strategy• Omnichannel• Conversations• Search Experiences

Acquia & Drupal Deliver Business Agility & Value

• Content reuse• Microsites: fast, easy, customised • Best-of-breed integration• Complete customisation• Future friendly• Mission critical and the lighter side

- Buzzwords

+ Reality

Delivering the interactionsthat become transactionswith Acquia & Drupal

Symantec Social CRM

Brit Awards

Brit awards

ITV Press Centre

ITV Press Centre

Timex in 2012: “These are our products.”

54

Timex in 2013: “This is your life.”

55

Timex in 2013: “This is your life.”

56

ITV Signed Stories

ITV Signed Stories

Shepherd Neame

Shepherd Neame - Multisite 1

Shepherd Neme - Multisite 2

250+!Warner Music Group!artist websites, 3 site templates, total creative freedom!

Also Shepherd Neame!

Also Shepherd Neame!

Also Shepherd Neame!

Also Shepherd Neame!

Also Shepherd Neame!

PersonalisationI care about:

Florida Hospital Patient Engagement

Recap: What’s in it for me?

Open Source Delivering•Innovation•Cost savings•Efficiency•Productivity•Risk mitigation ... Profitability!

Acquia & Drupal Delivering•Geo-Location•Mobile•Multi-Screen Strategy•Omnichannel•Conversations•Content reuse•Search experiences

•Microsites: fast, easy, customised•Best-of-breed

integration•Complete

customisation•Future friendly•Mission critical and

the lighter side

DANKE!

Fragen?

Jeffrey A. “jam” McGuireAcquia Open Source Evangelistjam@acquia.com

@horncologne