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Social Media Today presents:

The Value of Content on Today's Web:Does Social Media Provide Paths to

Monetizing Content?

How to Participate

• Submit your questions in the GotoWebinar presentation window

• Follow along and share your thoughts on Twitter at #SMTlive

About the Moderator

Robin Fray Carey founded Social Media Today LLC, a media company which brings together many of the world’s best thinkers about business and policy topics, in 2007. Prior to that, she ran her own media consulting company for 16 years, and worked with Time Inc, Newsweek, BusinessWeek and Ziff-Davis. She leads a team that curates web-based content about social media and other topics, speaks frequently about social media and business, and is an advisor to Pivot and Social Week, and to the Society for New Communications Research. She also is a member of the International Rescue Committee’s Board of Overseers and is on the Charlottesville, Virginia local board of the IRC. Follow her: @robincarey

About the Panel

Arnie Kuenn is the president of Vertical Measures and author of the award winning content marketing book Accelerate! Moving Your Business Forward Through the Convergence of Search, Social & Content Marketing. Vertical Measures specializes in providing strategic search, social and content marketing services, designed to help businesses grow by obtaining more traffic and conversions. Mr. Kuenn has held executive positions in the world of new technologies and marketing for more than 20 years. @arnieK

Saul J. Berman, Ph.D. is Partner &Vice President, Global Strategy Consulting Leader & Innovation and Growth Services Leader within IBM Global Business Services (GBS). In this role he works closely with major corporations around the globe on strategic business issues. He leads a worldwide team of IBM consultants focused on delivering business value through business, technology and operations strategy engagements as well as organizational change initiatives. @thnqtnq

Barry Feldman runs Feldman Creative, an independent company that provides copywriting, creative direction and content marketing consulting to a wide variety of clients. Barry's copywriting career began 25 years ago in the advertising agency business. In 1995, he formed Feldman Creative and has been closely tuned into online marketing since the "you've got mail" days of the internet. Today, in addition to writing and directing the creation of content for Feldman Creative clients, Barry blogs at The Point—on the Feldman Creative website—is a featured contributor at Social Media Today. @feldmancreative

“content marketing”

Content Marketing is a Continuous, Planned Out Process

Think Like a Publisher!

Start With Research

List all Content Ideas in a Spreadsheet

Adjust strategy if necessary.

Put Together An Editorial Calendar

Which will your content be?

What gets trashed?

• Advertising• Same old, same old• Jargon• Dull• Messy• One-dimensional• Corporate

What’s treasured? • Help, advice & answers• Relevant stories• Personal & customized• Fun, provocative,

challenging• Original• Objective• Findable

You need sharp skills.

• Listening & learning• Media• Writing• Persuasion• Design• Social media• Analytical

CO

NTE

NTMake it

great.

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Thanks for Joining Us

• This webinar will be available on-demand at www.SocialMediaToday.com. Stop by to learn more and share your comments.

• Connect with our panelists on Social Media Today using the search function:

Join us October 9th for…

• The New Visual Web: Pinterest and Image-Driven Social Selling

•Register at: http://socialmediatoday.com/pinterest-instagram