Webinar Presentation and Research Findings March 14, 2012 Political Advertising: The Flood of 2012.

Webinar Presentation and Research FindingsMarch 14, 2012

Political Advertising: The Flood of 2012

How to Ask Questions

Speakers from:

CBS Local Zenith Interactive

Valpak Gannett Gray TVGoogle

McClatchy AT&T Interactive Deseret Media

Yahoo Yodle

Centro Morris Comm.

Mobile Mktg. Assoc.

And 30+ more speakers!

Can’t Make it to New York? Attend@Your Desk

Agenda

Political Advertising Ramps UpHow Political Ad Dollars Will Be SpentOnline Political Ad Spending Q&A

www.borrellassociates.com

Spending on 2012 Political Ads by Category

Source: Larry J. Sabato’s Crystal Ball, OpenSecrets.org, Borrell Associates Inc.; 2012


Per-Voter Political Ad Spending, 1995-2012

Source: Catholic University Law Review [Vol. 58:965-1000], United States Elections Project, Larry J. Sabato’s Crystal Ball, Center for Responsive Politics, Borrell Associates Inc.; 2012.


States Projected to Receive the Most Political $

Source: University Law Review [Vol. 58:965-1000], United States Elections Project, Larry J. Sabato’s Crystal Ball, Center for Responsive Politics, Borrell Associates Inc.; 2012.


2012 Political Ad Spending Levels by State

Source: Catholic University Law Review [Vol. 58:965-1000], United States Elections Project, Larry J. Sabato’s Crystal Ball,Center for Responsive Politics, Borrell Associates Inc.; 2012.


Forecast Political Ad Spending, 2008 vs. 2012

Source: Borrell Associates Inc.; 2012.


2012 Ad Spending Change by Media Choice

Source: Borrell Associates Inc., 2012.


Total Online Political Ad Spending, 2008-2012

Source: Borrell Associates Inc., 2012.


The Political Micro-Targeting Process

Source: New York Times, “Online Data Helping Campaigns Customize Ads,” February 20, 2012.


Where Consumers Get Political News

Source: Pew Center 2012 Campaign News Survey, February 2012.

Questions?

© 2012 Borrell Associates Inc. All Rights Reserved.

Thank You!

Follow Us On Twitter @borrellassoc

Like Us on Facebook: Borrell Associates Inc.

Join our LinkedIn Group: Local Online Advertising Trends

Webinar Presentation and Research Findings March 14, 2012 Political Advertising: The Flood of 2012.

Documents

Transcript of Webinar Presentation and Research Findings March 14, 2012 Political Advertising: The Flood of 2012.