[WEBINAR] Online Annuals - The Same Annual Report. Just Better.
-
Upload
tmx-equicom -
Category
Business
-
view
969 -
download
0
description
Transcript of [WEBINAR] Online Annuals - The Same Annual Report. Just Better.
![Page 1: [WEBINAR] Online Annuals - The Same Annual Report. Just Better.](https://reader033.fdocuments.net/reader033/viewer/2022060107/554c032fb4c905390b8b4f8a/html5/thumbnails/1.jpg)
| 1
THE SAME ANNUAL REPORT. JUST BETTER/
| STRATEGIC DESIGN
![Page 3: [WEBINAR] Online Annuals - The Same Annual Report. Just Better.](https://reader033.fdocuments.net/reader033/viewer/2022060107/554c032fb4c905390b8b4f8a/html5/thumbnails/3.jpg)
| 3
THE WORLD IS EVOLVING.
![Page 4: [WEBINAR] Online Annuals - The Same Annual Report. Just Better.](https://reader033.fdocuments.net/reader033/viewer/2022060107/554c032fb4c905390b8b4f8a/html5/thumbnails/4.jpg)
| 4
THE WORLD IS EVOLVING.
![Page 5: [WEBINAR] Online Annuals - The Same Annual Report. Just Better.](https://reader033.fdocuments.net/reader033/viewer/2022060107/554c032fb4c905390b8b4f8a/html5/thumbnails/5.jpg)
| 5
THE WORLD IS EVOLVING.
![Page 6: [WEBINAR] Online Annuals - The Same Annual Report. Just Better.](https://reader033.fdocuments.net/reader033/viewer/2022060107/554c032fb4c905390b8b4f8a/html5/thumbnails/6.jpg)
| 6
THE WORLD IS EVOLVING.
![Page 7: [WEBINAR] Online Annuals - The Same Annual Report. Just Better.](https://reader033.fdocuments.net/reader033/viewer/2022060107/554c032fb4c905390b8b4f8a/html5/thumbnails/7.jpg)
| 7
ANNUAL REPORTS ARE EVOLVING TOO.
![Page 8: [WEBINAR] Online Annuals - The Same Annual Report. Just Better.](https://reader033.fdocuments.net/reader033/viewer/2022060107/554c032fb4c905390b8b4f8a/html5/thumbnails/8.jpg)
| 8
NOT THE FINANCIALSNOT THE MD&ANOT A BOOKNOT A PDFAN OPPORTUNITY
THE ANNUAL REPORT
![Page 9: [WEBINAR] Online Annuals - The Same Annual Report. Just Better.](https://reader033.fdocuments.net/reader033/viewer/2022060107/554c032fb4c905390b8b4f8a/html5/thumbnails/9.jpg)
| 9
WHY DO AN ANNUAL REPORT?
RESPECT YOUR SHAREHOLDERS
COMMUNICATION MATTERS
![Page 10: [WEBINAR] Online Annuals - The Same Annual Report. Just Better.](https://reader033.fdocuments.net/reader033/viewer/2022060107/554c032fb4c905390b8b4f8a/html5/thumbnails/10.jpg)
| 10
SEIZING THE OPPORTUNITY
COMPELLING STORY CLEAR LANGUAGE+ STRONG DESIGN
= EMOTIONAL RESPONSE
![Page 11: [WEBINAR] Online Annuals - The Same Annual Report. Just Better.](https://reader033.fdocuments.net/reader033/viewer/2022060107/554c032fb4c905390b8b4f8a/html5/thumbnails/11.jpg)
| 11
MORE OPTIONS
![Page 12: [WEBINAR] Online Annuals - The Same Annual Report. Just Better.](https://reader033.fdocuments.net/reader033/viewer/2022060107/554c032fb4c905390b8b4f8a/html5/thumbnails/12.jpg)
| 12
THE SAME, JUST WORSE
NOT A PDFNOT A PDF WITH FLIP PAGESNOT A BUNCH OF FLAT JPEGSAN INTERACTIVE EXPERIENCE
![Page 13: [WEBINAR] Online Annuals - The Same Annual Report. Just Better.](https://reader033.fdocuments.net/reader033/viewer/2022060107/554c032fb4c905390b8b4f8a/html5/thumbnails/13.jpg)
| 13
THE SAME, BUT BETTER
Conceived and executed specifically for an online experience
![Page 14: [WEBINAR] Online Annuals - The Same Annual Report. Just Better.](https://reader033.fdocuments.net/reader033/viewer/2022060107/554c032fb4c905390b8b4f8a/html5/thumbnails/14.jpg)
| 14
WHY DO IT ONLINE?
THE SAME,
JUST BETTER
IMPACTRECALLCONVENIENCEREACHMEASURABLE
![Page 15: [WEBINAR] Online Annuals - The Same Annual Report. Just Better.](https://reader033.fdocuments.net/reader033/viewer/2022060107/554c032fb4c905390b8b4f8a/html5/thumbnails/15.jpg)
| 15
WHY > VIDEO/AUDIO
Showcase personalities
Tell a story
Connect emotionally WWW.AGNICO-EAGLE.COM
HTTP://WWW.YOUTUBE.COM/WATCH?V=ZE2LX2NYUHM
![Page 16: [WEBINAR] Online Annuals - The Same Annual Report. Just Better.](https://reader033.fdocuments.net/reader033/viewer/2022060107/554c032fb4c905390b8b4f8a/html5/thumbnails/16.jpg)
| 16
WHY > MOTION GRAPHICS
HTTP://YOUTU.BE/6O9F5NRJZWG
HTTP://YOUTU.BE/0IFNAK-PKRI
Bring data to life
Explain a concept
Engage the audience
![Page 17: [WEBINAR] Online Annuals - The Same Annual Report. Just Better.](https://reader033.fdocuments.net/reader033/viewer/2022060107/554c032fb4c905390b8b4f8a/html5/thumbnails/17.jpg)
WHY > HTML5
Video & audio support built-in
New dynamic interactive options
Mobile friendly
The future of web
WWW.GE.COM/AR2011
WWW.AXIA.COM/INVESTORS/ 2012_INTERACTIVE_PROGRESS_REPORT
WWW.NISSAN.CA/VEHICLES/MS/ VERSASEDAN/EN
![Page 18: [WEBINAR] Online Annuals - The Same Annual Report. Just Better.](https://reader033.fdocuments.net/reader033/viewer/2022060107/554c032fb4c905390b8b4f8a/html5/thumbnails/18.jpg)
| 18
CASE STUDY SPROTT RESOURCE
WWW.SPROTTRESOURCE.COM/2011AR/
![Page 19: [WEBINAR] Online Annuals - The Same Annual Report. Just Better.](https://reader033.fdocuments.net/reader033/viewer/2022060107/554c032fb4c905390b8b4f8a/html5/thumbnails/19.jpg)
| 19
CASE STUDY SPROTT RESOURCE
55%COST REDUCTION
~2KVISITORS
58COUNTRIES
![Page 20: [WEBINAR] Online Annuals - The Same Annual Report. Just Better.](https://reader033.fdocuments.net/reader033/viewer/2022060107/554c032fb4c905390b8b4f8a/html5/thumbnails/20.jpg)
| 20
CASE STUDY SPROTT RESOURCE
PROVOCATIVE MESSAGE
+ STRONG DESIGN
![Page 21: [WEBINAR] Online Annuals - The Same Annual Report. Just Better.](https://reader033.fdocuments.net/reader033/viewer/2022060107/554c032fb4c905390b8b4f8a/html5/thumbnails/21.jpg)
| 21
CASE STUDY SPROTT RESOURCE
The best feedback we have had is from international investors who are new to the story. The annual really gives them a good overview of the macro story and the investments.
“
— Glen Williams, Director of Communications, Sprott Inc.
![Page 22: [WEBINAR] Online Annuals - The Same Annual Report. Just Better.](https://reader033.fdocuments.net/reader033/viewer/2022060107/554c032fb4c905390b8b4f8a/html5/thumbnails/22.jpg)
| 22
CASE STUDY COMDEV
WWW.COMDEV.CA/AR/
![Page 23: [WEBINAR] Online Annuals - The Same Annual Report. Just Better.](https://reader033.fdocuments.net/reader033/viewer/2022060107/554c032fb4c905390b8b4f8a/html5/thumbnails/23.jpg)
| 23
CASE STUDY COMDEV
![Page 24: [WEBINAR] Online Annuals - The Same Annual Report. Just Better.](https://reader033.fdocuments.net/reader033/viewer/2022060107/554c032fb4c905390b8b4f8a/html5/thumbnails/24.jpg)
| 24
CASE STUDY COMDEV
233%INCREASED
REACH(COMPARED WITH PRINT AR IN 2010)
1,400UNIQUE
VISITORS
96%DECLINE IN
PRINT COPIES(2007 – 2011)
![Page 25: [WEBINAR] Online Annuals - The Same Annual Report. Just Better.](https://reader033.fdocuments.net/reader033/viewer/2022060107/554c032fb4c905390b8b4f8a/html5/thumbnails/25.jpg)
| 25
CASE STUDY COMDEV
COMPELLING STORY
+ IMPACT
![Page 26: [WEBINAR] Online Annuals - The Same Annual Report. Just Better.](https://reader033.fdocuments.net/reader033/viewer/2022060107/554c032fb4c905390b8b4f8a/html5/thumbnails/26.jpg)
| 26
INGREDIENTS
COMPELLING STORY CLEAR LANGUAGE+ STRONG DESIGN
= EMOTIONAL RESPONSE
![Page 27: [WEBINAR] Online Annuals - The Same Annual Report. Just Better.](https://reader033.fdocuments.net/reader033/viewer/2022060107/554c032fb4c905390b8b4f8a/html5/thumbnails/27.jpg)
| 27
EMOTIONAL RESPONSE
IMPACTRECALLCONVENIENCEREACHMEASURABLE
THE SAMEJUST BETTER
+ BETTER
![Page 28: [WEBINAR] Online Annuals - The Same Annual Report. Just Better.](https://reader033.fdocuments.net/reader033/viewer/2022060107/554c032fb4c905390b8b4f8a/html5/thumbnails/28.jpg)
| 28
Q&A
THANKS FOR ATTENDING
WWW.TMXEQUICOM.COM WWW.IRMATTERS.COM @TMX_EQUICOM
![Page 29: [WEBINAR] Online Annuals - The Same Annual Report. Just Better.](https://reader033.fdocuments.net/reader033/viewer/2022060107/554c032fb4c905390b8b4f8a/html5/thumbnails/29.jpg)
| 29
WE WOULD LOVE TO HEAR YOUR THOUGHTS
CAROLINE BRUCKNERNEIL ANDERSON
[email protected] [email protected]
HUGH CARTER
![Page 30: [WEBINAR] Online Annuals - The Same Annual Report. Just Better.](https://reader033.fdocuments.net/reader033/viewer/2022060107/554c032fb4c905390b8b4f8a/html5/thumbnails/30.jpg)
| 30
THE SAME ANNUAL REPORT. JUST BETTER/
| STRATEGIC DESIGN