[Webinar] Maximizing What the World's Largest Search Engine Offers for Free with Frank Carson

do you google?

Frank Carson [email protected]

1 copyright, frank carson 2015

google by the numbers •  Over a billion searches every day •  15% of the searches are new •  181 countries & 146 languages


search engines


google algorithms


google pagerank •  Trademark by Google •  Patent assigned to Stanford University •  Stanford sold its 1.8 million shares in 2005 for $336m

•  Also known as Google Juice •  Basically, it is a probability distribuNon used to represent the likelihood that a person randomly clicking on links will arrive at a parNcular page


seo and black hat operations

•  Keyword stuffing •  Invisible text •  Doorway pages


seo and white hat operations •  Focuses on human audience •  Keywords •  Backlinking (IBL) •  Linkbuilding •  User friendly wriXen content


google pagerank expanded

•  First click opNmum •  UpdaNng webpages •  Avoid staNc webpages •  Keywords embedded in PDF’s •  Inbound Links (IBL) •  Rich snippets (labeling microdata html coding) •  Schema.org


google places •  Formerly known as Google Local Business Center •  Algorithm o]en shows map •  FREE! •  www.google.com/placesforbusiness


google apps •  AnalyNcs •  Gmail •  Maps •  Images •  Docs •  News •  Translate •  Alerts •  YouTube

•  Voice •  Marketplace •  Drive •  Orkut •  Dodgeball •  Jaiku •  Wave •  Buzz •  Google +


google search on video •  Superbowl 2010 Video (Parisian Love) •  www.youtube.com/searchstories •  No longer available


contact information Frank Carson, MS

RecreaNon Services Manager City of El Cajon

200 Civic Center Wy El Cajon, CA 92020

(619) 441-‐1756 [email protected]

LinkedIn:

linkedin.com/pub/frank-‐carson

Email: [email protected]


[Webinar] Maximizing What the World's Largest Search Engine Offers for Free with Frank Carson

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Transcript of [Webinar] Maximizing What the World's Largest Search Engine Offers for Free with Frank Carson