Webinar Marketing Timeline: A Planning Schedule

1 Week after

webinar

1 hr after

webinar

1 hour prior to webinar

1 day prior to webinar

1 week prior to webinar

2-4 weeks prior to webinar

6 weeks prior to webinar

6-8 weeks prior to webinar

Identify topic Select speakers Select vendors Delegate tech tasks

Registration Page launched and tested

Create Powerpoint presentation

Design email invitation Registration Page launched

and tested Promotion begins: email and

website Begin Social Media Marketing

1st email invite to existing contacts and new mailing lists

Promotion begins: online ads/banners; staff spreads word

1st email invitation to existing contacts and new mailing lists

Send 2nd email invitation

Send 3rd email invitation

Send follow-up email to attendees and non-attendees

Analyze success Plan next event (bigger

& better)

Send 2nd email invitation

Send email reminder to registrants

Send follow-up email to attendees and non-attendees

Sales staff follows up with a phone call

Identify topic Select speakers Select vendors Delegate tech tasks

Create Powerpoint presentation

Design email invitation

Send email reminder to registrants

WEBINAR WEBINAR

Lead

Gen

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ion

Eve

nts

P

aid Events