Webinar: How To Turn One Piece Of Content Into A Dozen
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Transcript of Webinar: How To Turn One Piece Of Content Into A Dozen
HOW TO TURN ONE PIECE OF CONTENT INTO A DOZENVanessa (Bogehold) Bagnato @VanessaBagnato Head of Influencer Development
TAPINFLUENCE @VANESSABAGNATO @TAPINFLUENCE
HOUSEKEEPING Length60 Minutes w/ Q&A
Recording + SlidesWill Be Available After Presentation
Questions?Use Chat Feature
Tweet Much?Use #tapinfluence
TAPINFLUENCE @VANESSABAGNATO @TAPINFLUENCE
WHO IS TAPINFLUENCE?
FOUNDED
2009HEADQUARTERED IN
BOULDER, CO WITH AN OFFICE IN NYC
COMPLETE END-TO-END INFLUENCER
MARKETING SOFTWARE
HELPING BLOGGERS AND INFLUENCERS CONNECT WITH
FORTUNE 1000 COMPANIES
100,000 REGISTERED INFLUENCERS
TAPINFLUENCE @VANESSABAGNATO @TAPINFLUENCE
WHO’S DOING INFLUENCER MARKETING
TAPINFLUENCE @VANESSABAGNATO @TAPINFLUENCE
YOU ARE EXPERT CONTENT CREATORS
TAPINFLUENCE @VANESSABAGNATO @TAPINFLUENCE
THE POWER OF LONG-FORM CONTENT
GIFT GUIDE HOW-TO POSTS & TUTORIALS
INSPIRATION POSTS TIPS & BEST PRACTICES
TAPINFLUENCE @VANESSABAGNATO @TAPINFLUENCE
TURN THAT LONG-FORM CONTENT INTO A DOZEN!
=
TAPINFLUENCE @VANESSABAGNATO @TAPINFLUENCE
IMPORTANT TIP!BE SURE TO TAG THE BRANDS YOU LIKE WHENEVER YOU ARE CREATING CONTENT THAT INVOLVES THEIR PRODUCT.
TAPINFLUENCE @VANESSABAGNATO @TAPINFLUENCE
#1 HOLIDAY GIFT GUIDE
VANESSA’S HOLIDAY GIFT GUIDE FOR HUSBANDS
COCKTAIL SHAKER COLOGNE IPAD AIR CONCERT TICKETS
TAPINFLUENCE @VANESSABAGNATO @TAPINFLUENCE
#2 MAKE IT A SHARABLE DOCUMENT
Tip: You can add these documents to the “Publications” section of your LinkedIn profile
TAPINFLUENCE @VANESSABAGNATO @TAPINFLUENCE
#3 CREATE A SERIES OF BLOG POSTS
Post One: “My favorite cologne for men”
Post Two: “Top cocktail recipes you can make in
your own kitchen”
TAPINFLUENCE @VANESSABAGNATO @TAPINFLUENCE
#4 START A PINTEREST BOARD
vs
TAPINFLUENCE @VANESSABAGNATO @TAPINFLUENCE
#5 PRODUCE A VIDEO
Video Title: “How I learned to use a cocktail shaker properly”
TAPINFLUENCE @VANESSABAGNATO @TAPINFLUENCE
#6 SNAP SOME PICTURES
“My husband’s favorite new cocktail to make at home, and I love it.”
#holidaygiftguide @BombaySapphire
TAPINFLUENCE @VANESSABAGNATO @TAPINFLUENCE
#7 HOST A GIVEAWAY
“Leave a comment about what you’re getting your husband this Christmas, and enter to win a cocktail shaker set!”
TAPINFLUENCE @VANESSABAGNATO @TAPINFLUENCE
#8 TWEET & FACEBOOK POST
“Tip: Get your husband a cocktail shaker for Christmas, and enjoy your favorite cocktail together from the comfort of your couch”
“I finally learned how to properly use a cocktail shaker. Check out the video, but don’t laugh at me!”
#holidaygiftguide @BombaySapphire
TAPINFLUENCE @VANESSABAGNATO @TAPINFLUENCE
#9 GUEST POST ON ANOTHER BLOG
“Dear readers, today Vanessa from Purple Boots Blog is going to share with us some of her top gift choices for husbands”
TAPINFLUENCE @VANESSABAGNATO @TAPINFLUENCE
#10 ASK YOUR NETWORK TO GUEST POST
“Dear readers, today Holly from TapInfluence Blog is going to share with you her gift ideas for husbands”
TAPINFLUENCE @VANESSABAGNATO @TAPINFLUENCE
#11 CREATE A LIST
Here’s a list of retailers that have this cocktail shaker in stock.
Here’s a shopping list for the ingredients needed to make this cocktail with the new shaker.
EXAMPLE
EXAMPLE
TAPINFLUENCE @VANESSABAGNATO @TAPINFLUENCE
#12 SHOWCASE YOUR WORK
TAPINFLUENCE @VANESSABAGNATO @TAPINFLUENCE
QUESTIONS?YOU CAN ASK QUESTIONS WITHIN THE GOTOWEBINAR CHAT INTERFACE, OR TWEET YOUR QUESTION USING #TAPINFLUENCE
Resources – be sure to check out our ebooks and blog posts. Tell your friends about TapInfluence!
www.tapinfluence.com