How to Pull Off a Wildly Successful #GivingTuesday Campaign

Instructors

Mark Shreve Director of Client Success | WeDidIt

Andrew LittlefieldFundraising Education & Resources | WeDidIt

Lorraine Shamah Fundraising Coach | WeDidIt

#GivingTuesday

Flickr user n.karim

Black Friday

Planning

Setting Realistic Goals

What’s Realistic?

Assets

• Email – 56%• Facebook – 25%• Website – 10%• Search – 5%• Twitter – 3%• Other – 1%

#GivingTuesday Success Kit7 Free Tools to Help You Have a Wildly Successful #GivingTuesday!

Get Creative

Flickr user Zoe

Social Media Planning

Pre-write your social media posts to save time and improve

quality.

Building Hype

“Wal-Mart Sales”

• Email – 56%• Facebook – 25%• Website – 10%• Search – 5%• Twitter – 3%• Other – 1%

Launching

Pre-Launch Email Promotion

Flickr user stu_spivack

Find your strongest supporters

9/10 campaigns that reach 40% go on to meet their goal.

Incentives

Flickr user Alan Cleaver

I supported

on #GivingTuesda

y

[INSERT YOUR ORG

NAME]

Page Optimization

Setting up your campaign page to maximize its potential to capture donations.

Mobile Friendly

40% of donation page traffic on the WeDidIt platform comes from tablets and mobile

devices.

Page Copy

Visuals

Social Sharing

Email Promotion

• Keep emails short

• End with a call-to-action

• Include a link

Tips

Perfect Your Subject Line

Good:“put your cat on TV”

Bad:“CHECK OUT OUR CAMPAIGN!!!!!!”

#GivingTuesday Success Kit7 Free Tools to Help You Have a Wildly Successful #GivingTuesday!

Viral Hooks

Incentivize Sharing

Closing & Following Up

Encourage Personal Asks

DON’TBE A“THASKER!”

Get theminvolved.

Questions?

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#GivingTuesday Success Kit7 Free Tools to Help You Have a Wildly Successful #GivingTuesday!

Fundraising just got smarter, not harder.

InsightsTargeted donor

prospecting helps you

uncover new major gift

donors and social

influencers

MobileTake donations

anywhere, anytime, no

hardware required. All

while capturing donor data.

CampaignsSet-up

crowdfunding campaigns with ease, with your branding and

style.

DonationsAccept year-

round donations online with high

converting, beautifully designed

donation pages.

Peer-to-PeerEmpower anyone to

fundraise on your behalf.

Supporters can set-up

fundraising pages with ease.

Fundraising tools for data hungry fundraisers.