Webinar hiring accelerators_november2013_slideshare

Talent Solutions

©2013 LinkedIn Corporation. All Rights Reserved.

Hiring AcceleratorNovember 2013

Rebecca Feldman – Solutions Consultant

TALENT SOLUTIONS©2013 LinkedIn Corporation. All Rights Reserved. 2

The Challenge


Re

qu

isit

ion

Lo

ad

Time

Requisition load surges

Ebbs and flows in hiring can strain core resources

TALENT ACQUISITION CORE

Aging requisitions lead to urgency, reactivity, and high costs

URGENCY & HIGH COST


Business costs are escalating as vacancies remain unfilledWhat is the impact to your business?

BU

SIN

ES

S C

OS

T

AVERAGE DAYS VACANT

30 60 90

STATE OF URGENCY• Revenue loss

accelerates.• Highest contingency

cost.• Difficult to correct

trend.• Perpetuates

reactivity.

Why LinkedIn?


TALENT SOLUTIONS

80% of professionals today are passive candidates

Active CandidatesWork on their job search- Search job boards- Seek out many opportunities

Passive CandidatesWork on doing their jobs better- Develop networks- Only listen to the right

opportunities

©2013 LinkedIn Corporation. All Rights Reserved. 6

20%Active

80% Passive

238m+Members worldwide

TALENT SOLUTIONS

We can help you unlock nascent talent pools


HIGH DEMAND MARKET

Fierce competition

Highly passive candidates

Low conversion to hire

Difficult to differentiate

HIDDEN GEM MARKET

Low brand recognition

Lower acquisition costs

Less competition

Easier to differentiate

TALENT SOLUTIONS

And we can help you determine what’s important to those people


TALENT SOLUTIONS 9

Megan Jain

Your company

LinkedIn drives higher-quality, better-fit candidates

JanuaryJuly

Still there after 6 months?

Joined

May

Viewed a job on LinkedIn

JOBS YOU MAYBE INTERESTED IN

Account ExecutiveXYZ co.

Megan Jain

Your company

New Hire

New hires sourced through LinkedIn are up to

40% less likely to leave within the first six months

Megan Jain

XYZ co

Early departure

Good fit

Your company

Your company

TALENT SOLUTIONS

Hiring Accelerator helps you reach your goals

Attract more quality candidates

Decrease your time to hire

Find people with the right fit

Drive more revenue

Launch products faster

Foster innovation and growth

Solution = Hiring Accelerator


TALENT SOLUTIONS

Hiring Accelerator

• What is it?• A program focused on driving results for critical and

business-specific hiring pockets and accelerating your ability to bring in top professionals faster.

Build awareness

Generate interest

Drive candidates

Hire top talent


How the Hiring Accelerator Works

Recommended Accelerator Reach: 5,000 Targeted Candidates

Personalized

Engagement

Calls-To-Action

Relevant Jobs

~250 Engaged Candidates

Followers

Repeat Accelerator until hiring and pipelining goals are met.

PipelineApplicants

Estimated

Engagement Rate

5%

Your Hiring Target

150

TALENT SOLUTIONS

Hiring Accelerator How exactly do we drive members through the funnel?

Build awareness

Generate interest

Drive candidates

Hire top talent

Targeted advertising

Targeted LinkedIn

Career Page

Sponsored Jobs and Talent

Direct

TALENT SOLUTIONS

Member ExperienceWhat will Megan see as she goes through the funnel?

Megan Jain

Your ideal passive candidate

Account Executive

Build awareness

Generate interest

Drive candidates

Hire top talent

TALENT SOLUTIONS

Targeted AdsReach your ideal candidates across LinkedIn


Build Awareness

Warm up passive candidates

Be ‘top-of-mind’

Increase awareness of hiring at your company and your employment brand

Increase likelihood to respond

Display Banner: build brand awareness, driver traffic, and stay top of mind

Picture Yourself: drive traffic, followers, and job views

TALENT SOLUTIONS 17

Join the sales team that is transforming the future.Our sales people are passionate about what they do and making our customers happy.

Companies Home | XYZ co

Jobs at

Ariel Hsiao

Amazon

ABOUT Watch the video for a peek into the fast-paced world at our headquarters. Every day, our employees are working on exciting projects that make a real difference for our customers.

Plus, we’re really excited to show off our newly remodeled office space!

Check out the links below for more about us:

Our Career Site ►

XYZ co 2285 followers

XYZ co

Sales at XYZ co

Marketing Manager

Todd Logan

VP of Finance

Emily MeinhardtAccount Executive

Hillary Carroll

Manager of Operations

Account Executive

Strategic Account Executive

Sales Manager

Director of Sales – Central Region

Director of Sales

Senior Account Executive

Senior Manager

Careers


Megan Jain

Your ideal passive candidate

Account Executive

Dynamic LinkedIn Career PageEngage members with personalized content

Generate Interest

• Personalized jobs• Sales headline• Sales specific video• Employee

testimonials from sales people

TALENT SOLUTIONS 18

Megan Jain

ACME Company

Account Executive

JOBS YOU MAY BE INTERESTED IN

Feedback I See more »

SponsoredAccount ExecutiveXYZ co - Minneapolis, MN

xAccount ExecutiveCommona – Palo Alto, CA

x

xSr. Account ExecutiveCrosswise Group – Palo Alto, CA

xKey Account ManagerTyler Corp. – Palo Alto, CA

• You control how often your job appears here

• Pay directly for results

Sponsored JobsBoost your job views and applications by showing them to more members more frequently

Drive candidates

TALENT SOLUTIONSLinkedIn Confidential ©2012 All Rights Reserved 19

Talent Direct InMail CampaignsBuild a long-term pipeline of qualified candidates

What does it look like?

Mass branded InMail campaign

You tell us your ideal hire – targeting is more granular than for Advertising (includes titles, keywords, education etc…)

The profiles of people who click “I’m interested” are sent to a project folder in LinkedIn Recruiter that all seat holders can access

Drive candidates

TALENT SOLUTIONS

How do we ensure we’re getting the right candidates?Highly precise targeting based on profile information


LCPs Recruitment Ads Talent Direct

Geography (Global, Country, State, City/Metro)

Industry (What a company does)

Job Function (What an individual does)

Seniority (Manager, Director, VP…)

Company Size (Current)

Language

Current Company Name

Group by keyword

School Name, Degree Type (MBA, BA), Grad Year

Field of Study

Job Title by keyword

Past Company Name

Skills & Specialties by keyword

TALENT SOLUTIONS 21

Megan Jain

Account ExecutiveXYZ Co

Megan is hired!

90 daysHiring Accelerator

Today

Megan: passive

candidate at Acme Co.

Hiring Accelerator exposed Megan to your brand, generated her interest with engaging content, drove her to apply through targeted job

outreach, and led to a great fit with your company.

Good fit

Hire top talent

Targeted advertising

Targeted LinkedIn

Career Page

Sponsored Jobs and Talent

Direct

Awareness, Interest,

Application

Megan is hired!

How can we measure success?


TALENT SOLUTIONS

Quantifiable Success Metrics


• Candidate Results:• Total Job Views• Total Job Applicants• Total Candidate Flow into Recruiter (pipeline)

• Brand-Driven Results:• Company and Career Page Views• Talent Brand Awareness• Followers

Webinar hiring accelerators_november2013_slideshare

Business

Transcript of Webinar hiring accelerators_november2013_slideshare