Grantseeking Trends: Who Gets Funding and What That Means for Your Nonprofit

With Ellen Mowrer, GrantStationJanuary 21, 2016

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Presenters

Assisting with chat: Ale Bezdikian, TechSoup

Ellen MowrerVice President, GrantStation

Susan Hope BardOnline Training Producer

TechSoup

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Objectives

• Review and identify recent trends in grantseeking.

• Learn how to apply trends to grow your organization

• Apply benchmarks to compare your grantseeking prospects with other organizations

• Demonstrate the benefits of GrantStation

6

About TechSoup

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Where Are You?

We Are Here

7

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The Need Is Global – And So Are We

TechSoup’s mission is to build a dynamic bridge that enables civil society organizations and social change agents around the world to gain effective access to

the resources they need to design and implement solutions for a more equitable planet.

Countries Served TechSoup Partner Location NetSquared Local Group

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www.TechSoup.Global

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Our Impact

Together, we build a stronger, more resilient civil society.

$5.2Bin technology products and grants employed

by NGOs for the greater good

35languages used to provide education

and support

100+corporate and

foundation partners connected with the

causes and communities they

care about

6.2Mannual visits to our websites

600,000newsletter subscribers

empowered with actionable knowledge

79%of NGOs have improved organizational efficiency with TechSoup Global's

resource offering*

*Source: survey conducted among TechSoup members in 2013

The State of Grantseeking™

Fall 2015 Results

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The State of Grantseeking™ Report

12

Presents

Our Thanks to

13

For their support, advocacy, and partnership.

The State of Grantseeking™ Survey and Report UnderwritersWe extend our appreciation to the underwriters for their invaluable support.

14

The State of Grantseeking™ Survey and Report AdvocatesWe extend our appreciation to the following organizations and businesses for their generous support in promoting the survey.

15

The State of Grantseeking™ Survey and Report AdvocatesWe extend our appreciation to the following organizations and businesses for their generous support in promoting the survey.

16

The Fall 2015 State of Grantseeking Report

• The Fall 2015 State of Grantseeking™ Report was made possible by the participation of the 2,447 respondents and over 40 partner advocates.

• We hope that the information and benchmarks that follow will assist you in your good work, and provide possible answers to these questions:

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Who Will Fund My Organization?

• What is a reasonable level of funding to expect for my organization?

• Does my budget, location, or mission focus affect my organization’s ability to be awarded grants?

• What are the recent trends in grantseeking, and how can I use knowledge of those trends to my organization’s advantage?

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19

Today’s Learning Objectives

Identify Current Trends

Find the Data to Support

YOUR Mission

20

No Worries – No Notes

21

Knowledge-Base Grantseeking

A DefinitionTo distinguish writing a grant proposal which is based only on the topic or issue at hand, and writing a grant proposal that is based on knowing and understanding the leading edge trends in the world of philanthropy.

Agenda

22

Demographics

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Demographics

24Nonprofit organization Educational institution Government or Tribal agency/department

For-profit business or independent consultant

Other0%

10%

20%

30%

40%

50%

60%

70%

80%

90% 84%

8% 5%1% 2%

Organization Type

Demographics

25

Employee ED, C-level, Director,

Founder, or Manager

Volunteer Board Member

Consultant or Non-affiliated Grantwriter

Employee of a Government

Entity

0%

10%

20%

30%

40%

50%

60%

28%

53%

3% 5% 7% 4%

Respondent Affiliation

Demographics

26

Less than 1 year

1 to 5 5 to 10 10 to 25 25 to 50 50 to 100 Over 100 years

0%

5%

10%

15%

20%

25%

30%

35%

1%

8% 9%

27%

32%

14%

8%

Organization Age

27

Poll: What is your mission focus?

Demographics

28

Animal Related

Art, Culture, and Humani...

Comm

unity Improvem

ent

Education

Education Institutions

Environment

Food, Agriculture, Nutri...

Healthcare

Housing and Shelter

Human Services

Public and Society Benefit

Youth Development

Other

0%

5%

10%

15%

20%

25%

30%

4%

10%

5%8% 7%

4% 3%

8%5%

24%

3%7%

12%

Mission Focus

Demographics

29Alaska

Hawaii

Under 10

10 - 24

25 - 49

50 - 74

75-99

100 and over

Demographics

30Rural Suburban Urban Combination

0%5%

10%15%20%25%30%35%40%45%50%

10%

18%

29%

43%

Service Area

Demographics

31

National

Multi-State

One State

Multi-County

One County

Multi-City/Tow

n

One City/Tow

n

Other M

unicipal entity

International

0.0%5.0%

10.0%15.0%20.0%25.0%30.0%

10.0% 10.0% 12.0%

27.0%

16.0%

9.0%6.0% 6.0% 4.0%

Geographic Reach

Demographics

32

Less than 10%

11% - 25% 26% - 50% 51% - 75% 76% - 100% N/A0%5%

10%15%20%25%30%35%40%

9%

15% 15% 16%

34%

11%

Poverty Level50%

Demographics

33

< $100,000 $100,000 - $499,999

$500,000 - $999,999

$1 Million - $4,999,999

> $5 Million0%

5%

10%

15%

20%

25%

30%

16%

27%

12%

23% 22%

Budget Size

Demographics

34

All vol-unteers

Less than one full-

time equiva-

lent

1 - 5 6-10 11-25 26 - 75 76 - 125 126 - 200 Over 2000%5%

10%15%20%25%30%35%

8% 7%

29%

11%15%

10%5% 4%

11%

Staff Size

Demographics

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Doesn’t apply Volunteers Contract with a grant writer

Staff Board member(s)

0%10%20%30%40%50%60%70%80%

5% 6% 8%

73%

8%

Primary Grantseeker

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Benchmarks

Benchmarks

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Benchmarks

eNonprofit Benchmarks StudyFind out what’s going on with nonprofit email, fundraising, social media and mobile—and how your program measures up.

Fall 2015 State of Grantseeking ReportFind out what’s going on with nonprofit

grantseeking, cost management, challenges, and more—and how your

program compares.

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Poll: What percentage of your budget is funded by grants?

Under 10% 11 - 25% 26 - 50% 51 - 75% Over 75%0%5%

10%15%20%25%30%35%40%

Fall 2015 Fall 2014

Budget/Contribution

Grants are trending upward as a percentage of the annual budget.

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44% vs. 39%

Funding & Sources

40

Equipment

Events/Sponsorships

Infrastructure

Mixed/Multiple Types

Building Funds

Capacity Building

Other Types

General Support

Project/Program Support

0% 5% 10%15%20%25%30%35%40%45%50%

2%

2%

2%

3%

4%

5%

18%

20%

44%

Largest Award Support Type

Fall 2015

Grantseeking Activity

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Grantseeking Activity

42

% of Online Applications Awarded at Least One Grant

No Online Applications 30%Under 10% Online Applications 83%11% to 25% Online Applications 93%26% to 50% Online Applications 96%51% to 75% Online Applications 97%Over 75% Online Applications 96%Only Online Applications 81%

Largest Total Funding Source

Private foundations continue to increase as the most frequent source of TOTAL awards.

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Other Grant Sources

Local Government

State Government

Federal Government

Corporate Grants

Community Foundations

Private Foundations

0% 5% 10%15%20%25%30%35%40%

36%Largest Source of Total Funding

Fall 2015 Spring 2015 Fall 2014

Largest Award

44Federal Government State Government Local Government

$0

$50,000

$100,000

$150,000

$200,000

$250,000

$300,000

$350,000$308,000

$106,000

$47,500

Government Largest Award Median

Fall 2015 Spring 2015 Fall 2014

Largest Award

45

Private Foun-dation

Community Foundation

Corporate Foundation

Other Sources$0

$5,000$10,000$15,000$20,000$25,000$30,000$35,000$40,000$45,000

$35,000

$14,250

$25,000

$40,625

Non-Government Largest Award Median

Fall 2015 Spring 2015 Fall 2014

Largest Award Trends

The median largest award was the highest reported since the Spring 2013 Report.

Fall 2015

Spring 2015

Fall 2014

Spring 2014

Fall 2013

Spring 2013

Fall 2012

Spring 2012

Fall 2011

Spring 2011

$35,000

$40,000

$45,000

$50,000

$55,000$50,000

$43,800 $45,000

$47,000

$46,000

$50,000

$45,000

$39,000

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Largest Award Trends Fall 2015 vs. Fall 2014Median Largest Award Trend Fall 2015 Spring 2015 Fall 2014 Spring 2014

Private Foundations p $35,000 $25,000 $28,500 $30,000

Community Foundations q $14,250 $10,000 $15,000 $15,000

Corporate Foundations p $25,000 $20,000 $12,000 $21,250

"Other" Sources p $40,625 $24,000 $30,250 $30,000

Federal Government q $308,000 $283,272 $319,000 $294,500

State Government q $106,000 $122,870 $147,000 $82,500

Local Government p $47,500 $38,750 $40,000 $50,000

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Your 2016 Budget

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2016 Grant Budget

Plan for a 2% to 4% Increase

49

Poll: What is the greatest challenge to successful grantseeking?

Challenges & Costs70 pages of pain:

• 19% - Lack of time and/or staff;

• 16% - Increased competition for awards;

• 13% - Funder practices and requirements;

• 12% Researching and finding grants for specific missions.

The top 4 challenges to grantseeking.

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Challenges & Costs

Indirect/Administrative costs as a percentage of budget are kept quite low.

Unsure

0-10%

11-20%

21-30%

Over 30%

0% 10% 20% 30% 40%

Fall 2015

Fall 2014

51

68%

Benchmark Data Details

52

Benchmark Data Details

Matter– WHY?

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Community Improvement

$75,000Animal Related

$10,000

Data by Annual Budget Size

54

Fall 2015 Spring 2015 Fall 2014 Fall 2015 Spring 2015 Fall 2014Lowest $ $100 $10 $35 Lowest $ $30 $58 $169Highest $ $2 Million $2 Million $1.5 Million Highest $ $1.5 Million $2.15 Million $850,000Median $ $6,000 $5,000 $5,000 Median $ $25,000 $25,000 $25,000Average $ $29,441 $17,196 $36,098 Average $ $64,682 $70,748 $64,529

Fall 2015 Spring 2015 Fall 2014 Fall 2015 Spring 2015 Fall 2014Lowest $ $12 $150 $1,500 Lowest $ $10,000 $75 $7,785Highest $ $18 Million $40 Million $21 Million Highest $ $250 Million $25 Million $80 MillionMedian $ $150,000 $116,000 $125,000 Median $ $532,000 $400,000 $350,000Average $ $530,520 $488,031 $577,580 Average $ $4,954,330 $1,437,101 $1,717,310

Largest Award Size

Large Largest Award Size

Extra-Large

Largest Award Size

Small Largest Award Size

Medium

Largest Award Source

Median Largest Award

Small Budget

Medium Budget

Large Budget

Extra-Large Budget

Private Foundations $35,000 32% 46% 39% 20%Community Foundations $14,250 16% 10% 5% 3%Corporate Grants $25,000 10% 11% 7% 5%Federal Government $308,000 7% 10% 23% 52%State Government $106,000 10% 11% 15% 14%Local Government $47,500 8% 8% 6% 3%Other Grant Sources $40,625 18% 4% 5% 3%

Under $100,000 $100,000 - $$999,999

$1 Million - $24,999,999 $25 Million+

Data by Service Area Population

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Largest Award Source

Median Largest Award Rural Suburban Urban Combination

Private Foundations $35,000 33% 35% 44% 40%Community Foundations $14,250 9% 13% 7% 6%Corporate Grants $25,000 9% 8% 8% 10%Federal Government $308,000 27% 13% 15% 20%State Government $106,000 16% 19% 10% 11%Local Government $47,500 2% 7% 9% 6%Other Grant Sources $40,625 5% 5% 5% 7%

Fall 2015 Spring 2015 Fall 2014 Fall 2015 Spring 2015 Fall 2014Lowest $ $150 $500 $500 Lowest $ $12 $500 $10Highest $ $3 Million $8 Million $2 Million Highest $ $3 Million $4.25 Million $5 MillionMedian $ $25,500 $35,000 $35,000 Median $ $25,000 $23,900 $25,000Average $ $155,438 $217,191 $172,268 Average $ $159,189 $146,238 $173,775

Fall 2015 Spring 2015 Fall 2014 Fall 2015 Spring 2015 Fall 2014Lowest $ $30 $60 $75 Lowest $ $500 $250 $58Highest $ $250 Million $18 Million $19 Million Highest $ $92 Million $20 Million $40 MillionMedian $ $70,000 $50,000 $58,000 Median $ $65,000 $49,250 $50,000Average $ $1,135,073 $370,680 $435,775 Average $ $657,408 $361,740 $524,390

Largest Award Size

Suburban

Largest Award Size

Urban Largest Award Size

Combination

Largest Award Size

Rural

Data by Mission Focus

56

Largest Award Source

Median Largest Award

Animal Related

Arts, Culture Humanities

Community Improvement Education Educational

Institutions Environment

Private Foundations $35,000 65% 46% 30% 45% 19% 51%Community Foundations $14,250 7% 10% 11% 12% 5% 6%Corporate Grants $25,000 19% 7% 9% 8% 5% 10%Federal Government $308,000 2% 4% 30% 10% 54% 16%State Government $106,000 0% 15% 10% 16% 16% 10%Local Government $47,500 2% 15% 9% 3% 1% 7%Other Grant Sources $40,625 6% 3% 3% 7% 1% 0%

Largest Award Source

Food, Agriculture,

NutritionHealthcare Housing

ShelterHuman

ServicesPublic and

Society Benefit

Youth Development

Other Missions

Private Foundations 51% 36% 42% 34% 19% 46% 40%Community Foundations 4% 10% 5% 8% 3% 5% 9%Corporate Grants 13% 8% 7% 7% 5% 13% 12%Federal Government 16% 20% 20% 20% 43% 9% 14%State Government 11% 15% 16% 15% 16% 13% 10%Local Government 2% 6% 7% 8% 0% 5% 7%Other Grant Sources 2% 5% 5% 8% 14% 10% 9%

Data by Mission Focus

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Largest Award

All Respondents

Animal Related

Arts, Culture Humanities

Community Improvement Education Educational

Institutions Environment

Lowest $ $12 $900 $450 $500 $250 $400 $500Highest $ $250 Million $1.1 Million $5 Million $4 Million $6.2 Million $50 Million $1.5 MillionMedian $ $50,000 $10,000 $29,000 $75,000 $15,000 $309,213 $55,000Average $ $656,412 $58,284 $128,645 $232,003 $202,375 $1,733,295 $130,626

Largest Award

Food, Agriculture,

NutritionHealthcare Housing

ShelterHuman

ServicesPublic and

Society Benefit

Youth Development

Other Missions

Lowest $ $500 $100 $30 $12 $6,000 $1,000 $100Highest $ $5.2 Million $92 Million $1.6 Million $17 Million $4.5 Million $5 Million $250 MillionMedian $ $27,500 $50,000 $57,129 $66,000 $212,500 $50,000 $50,000Average $ $337,399 $1,700,146 $173,581 $356,558 $516,223 $215,387 $1,924,795

What Data Do I Use?• How does your organization self-identify?

58

What Data Do I Use?

59

Go with your gut – chose your identifying characteristic

Or

Average your organization’s characteristics:(Small + Suburban + Housing & Shelter)/3

The

60

PathFinder is designed to help individuals improve their grantmanship skills.

Carefully researched and vetted by GrantStation staff, you will find suggested resources on grant research, grant writing, grant management and strategic planning.

This tool is built to serve the novice, those with some experience, and the professional.

61

62

Monday, June 13, 2016 at the Kimmel Center, New York University, New York City

63

Things you can do next1. Download and review the latest State of Grantseeking reports and establish

benchmarks for your organization.

2. Test drive the PathFinder and uncover new tools and resources you can use.

3. Watch for the launch of TrendTracks, bookmark the page, and stay on top of

the latest trends.

4. Save the date! June 13, 2016 in NYC for the GrantStation Forum on

Philanthropy.

5. Get a GrantStation membership from TechSoup next week for only

$99 and practice using the GrantStation website so your research

process becomes seamless.

Thank You for joining us today!

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