Designing Ads for TikTok

WEBINAR

PART 2

What We’ll Cover

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TikTok style ads

What works (and what doesn’t) on TikTok

4 5 ‘templates’ for TikTok style ads

3 pitfalls to watch out for3

5 Let’s build an ad!

Shamanth

Founder & CEO

Rao

Dennis

VP Marketing

Mink

● TikTok style videos also work outside of TikTok

● Always be testing

● Always stay plugged into TikTok to see what is working on the app

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WHAT WORKS

● Emotion & exaggeration

● Music & movement

● Character-driven

WHAT DOESN’T WORK

● Talking to the camera

● Audio off

● Product or app driven

3 Things To Keep In Mind While Making TikTok Ads

● The safe zone

● The download card

● The TikTok logo

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The ‘safe zone’

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The download card

The TikTok logo

Don’t use it. :)If you use TikTok to make your ads, edit out the logo.

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‘Templates’ of TikTok style ads

● Before and after● Duet● Mime● Play with text

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Before and after

Depict (emotional state) before and after using product.

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Duets

Show a split screen portraying

actors doing same/similar acts.

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Mime

Act out through body movements(+ no props).

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Play with text

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Let’s build an ad!

Q&ADesigning Ads on TikTok

Unlocking Mobile UA on TikTok

liftoff.io/resourcesinfo.liftoff.io/slack-signup

Thank you!