Making Money in 2015 - for the average joe

Suumit Shah & Subhash Chandra

Source: eMarketer 2014

Introduction - Suumit Shah

Founder - Risemetric Founder - Grappr

Introduction - Subhash Chandra Introduction - Subhash ChandraCo-Founder - Risemetric

Subhash & SuumitGuys who know a thing or two

• Worked with top indian Startups as Digital Marketing Consultants

• Over 3 Million USD in revenue this year

Lets start

Source: eMarketer 2014

This is the world we live in

Subhash & Suumit

Source: BBC Technology 2014

And we’ve changed the way we live in it

Feel Connected Wecheckourphones

150xperday

Express Ourselves 4 out of 10 people repost

photos or videos online

Explore Our Interests Americans spend more time on

devices than they do sleeping

Subhash & Suumit

Source: Google/Shopper Sciences, Zero Moment of Truth Macro Study, April 2015

Our path to purchase has changed

10.4sources before

purchasing,

Consumers consult an average of

Search How to take great photos Read

Blog articles for advice on taking great photos

Email friend for advise

on buying a DSLR

ASK Reviews and

recommendations on forums/blogs

Search Buy DLSR

Online

Visit E-Commerce

sites

Purchase

And it’s a complex journeyPeople don’t buy online after clicking on your link anymore

Subhash & Suumit

Abandon shopping carts without purchasing1

Leave a website without converting1

Typically visit 4-5 sites before purchasing2

96%

70%

49%1. Source: Understanding Shopping Cart Abandonment, Forrester Research, May 2014 2. Source: Google/Compete Sporting Goods Study: (Sept 2014-Sept 2015) Clickstream BF02 (number of different brands

visited)

What’s the big deal?

38%of the customers don’t purchase on the

first day of their buying cycle

4.90average days until actual sale

The typical person sees

5,000 Ads

Google Confidential and Proprietary

these ads can influence buying decisions

Its not 2012 anymore - Marketing is so different

Subhash & Suumit

Meanwhile Online content market has been taken over by brands

And Indians are still falling for traditional way of Internet Marketing

Blogging

CPA

Affiliate Marketing

Email Marketing

• The world don’t need another tech blog

• Blogging niche blogs are crap

● Competition is too damn high for an average joe

● Email goes into Spam / Promotions

Subhash & Suumit

Gurus are selling the same crap over and over

Comscore, Feb 2014

Subhash & Suumit

And out of frustration - this is what we start doing

Comscore, Feb 2014

Subhash & Suumit

I mean this! - this is affiliate marketing - By Indians!

Comscore, Feb 2014

Subhash & Suumit

and this is email marketing at its best

Comscore, Feb 2014

Subhash & Suumit

and this is email marketing at its best

Comscore, Feb 2014

Is it all over ? Is Making making online dead ?

Confidential and Proprietary

No, but the approach has to been changed

Its Competitive - Too much competition for an average joe

Ranking is hard - Despite what those gurus with Long tail

pro tells you, its damn high hard !

Paid traffic is expensive : CPC is too high to get a

positive ROI

and I had a choice To continue to be what I was being taught or change our approach

Being a Spammer● Lost hope ● Jumps here n there ● No stability ● CEO @ xyz.com

Long term Business man

● Re-Occurring income ● Actual business man ● Luxury Traveler ● That Feeling :P

OR?

Google Confidential and Proprietary ComScore Viewability Benchmarks Insights

And here is what we did

Subhash & Suumit

Lead GenerationLead Generation - Internet Marketing with twist

Its Hard - Keep the me too crowd away and not another get rick quick scheme

it takes efforts - More than buying a 200 rs domain and

calling yourself CEO at XYZ.com

It adds value : People love it, business owners love it

and we adore it :P

Subhash & SuumitScreenshot time :) We know you need this

Subhash & Suumit

but how did we do it ?

1 Think of a random service we needed in past

2 Contact business owners with proposal

3 $ Negotiate a deal on selling leads, keep it reasonable

4 Setup landing pages and Send traffic

5 Profit - Repeat with another service.

Subhash & SuumitHow to find a service ?

Subhash & SuumitLanding pages ? Instapage

⇑ 17% Conversions

Split test

Varient1 Varient2

180

⇑ 23% Conversions

Keep testing and optimising

Subhash & Suumit

ComScore, 2010; Gemius 2013

Don’t forget for re-targeting

3+ ad engagements leads to improved ad

effectiveness

Thank you Subhash Chandra