WebCongress Lima /Workshop Facebook- Judith Guitelman
-
Upload
webcongress -
Category
Marketing
-
view
196 -
download
0
Transcript of WebCongress Lima /Workshop Facebook- Judith Guitelman
![Page 1: WebCongress Lima /Workshop Facebook- Judith Guitelman](https://reader034.fdocuments.net/reader034/viewer/2022042819/55ccc3e3bb61ebba4b8b46c1/html5/thumbnails/1.jpg)
Judith Guitelman
Workshop Facebook WebCongress Julio 2015
![Page 2: WebCongress Lima /Workshop Facebook- Judith Guitelman](https://reader034.fdocuments.net/reader034/viewer/2022042819/55ccc3e3bb61ebba4b8b46c1/html5/thumbnails/2.jpg)
Agenda
• Facebook en el Mundo y en el Perú (15 mins) • Pilares de Facebook:
•Alcance segmentado (25 mins)
•Creatividad (10 mins)
•Medición (25 mins)
• Q & A (15 mins)
![Page 3: WebCongress Lima /Workshop Facebook- Judith Guitelman](https://reader034.fdocuments.net/reader034/viewer/2022042819/55ccc3e3bb61ebba4b8b46c1/html5/thumbnails/3.jpg)
¿Cómo usar Facebook para cumplir Objetivos de Negocio?
Comunidades
Marca Institucional
Nuevos Clientes, Upsell, eCom, CRM, etc
Awareness
Conversion
Loyalty
![Page 4: WebCongress Lima /Workshop Facebook- Judith Guitelman](https://reader034.fdocuments.net/reader034/viewer/2022042819/55ccc3e3bb61ebba4b8b46c1/html5/thumbnails/4.jpg)
La Marca El usuario
Cómo se ve Facebook
![Page 5: WebCongress Lima /Workshop Facebook- Judith Guitelman](https://reader034.fdocuments.net/reader034/viewer/2022042819/55ccc3e3bb61ebba4b8b46c1/html5/thumbnails/5.jpg)
El lugar más relevante….
Historias personalizadas en el newsfeed de Mobile
![Page 6: WebCongress Lima /Workshop Facebook- Judith Guitelman](https://reader034.fdocuments.net/reader034/viewer/2022042819/55ccc3e3bb61ebba4b8b46c1/html5/thumbnails/6.jpg)
Millenials en Facebook – CO AR MX
Source: Facebook IQ, May 2015
![Page 7: WebCongress Lima /Workshop Facebook- Judith Guitelman](https://reader034.fdocuments.net/reader034/viewer/2022042819/55ccc3e3bb61ebba4b8b46c1/html5/thumbnails/7.jpg)
El consumo de video en mobile es la tendencia digital más veloz actualmente.
Source: Ooyala Global Video Index Report, Q1 2014. Study measured the anonymized viewing habits of viewers in 239 countries and territories, and data from Ooyala’s video publishers, which include hundreds of video publishers, brands and operators.
25%
20%
15%
10%
5%
0% Aug 2011
Mob
ile s
hare
of o
nlin
e vi
deo
(%)
Share of mobile and tablet video plays
Apr 2012
Dec 2012
Aug 2013
Mar 2014
532% Crecimiento de
mobile y tablet desde 2012 a 2014
65% De las vistas de
Video en Facebook se dan en Mobile
![Page 8: WebCongress Lima /Workshop Facebook- Judith Guitelman](https://reader034.fdocuments.net/reader034/viewer/2022042819/55ccc3e3bb61ebba4b8b46c1/html5/thumbnails/8.jpg)
1.4 B 800 M 700 M 600 M 300 M
![Page 9: WebCongress Lima /Workshop Facebook- Judith Guitelman](https://reader034.fdocuments.net/reader034/viewer/2022042819/55ccc3e3bb61ebba4b8b46c1/html5/thumbnails/9.jpg)
Facebook en Peru…es Mobile
2012
33% Mobile
Source: Facebook Internal Data based on stated and inferred data, average for Sep 2014.
monthly active users
9M
3M
Total
2015
80%
Mobile
14M
11M
Total
14x/día
![Page 10: WebCongress Lima /Workshop Facebook- Judith Guitelman](https://reader034.fdocuments.net/reader034/viewer/2022042819/55ccc3e3bb61ebba4b8b46c1/html5/thumbnails/10.jpg)
Source: AdReaction: Marketing in a Multiscreen World - Millward Brown 2014
Consumo de medios en Perú - Multiscreening
Source: AdReaction: Marketing in a Multiscreen World - Millward Brown 2014
![Page 11: WebCongress Lima /Workshop Facebook- Judith Guitelman](https://reader034.fdocuments.net/reader034/viewer/2022042819/55ccc3e3bb61ebba4b8b46c1/html5/thumbnails/11.jpg)
Source: AdReaction: Marketing in a Multiscreen World - Millward Brown 2014
Consumo de medios en Perú - Multiscreening
Source: AdReaction: Marketing in a Multiscreen World - Millward Brown 2014
![Page 12: WebCongress Lima /Workshop Facebook- Judith Guitelman](https://reader034.fdocuments.net/reader034/viewer/2022042819/55ccc3e3bb61ebba4b8b46c1/html5/thumbnails/12.jpg)
Cómo aprovechar el lugar más relevante….
• Formatos • Medios de Compra • Targeting • Creatividad • Medición
![Page 13: WebCongress Lima /Workshop Facebook- Judith Guitelman](https://reader034.fdocuments.net/reader034/viewer/2022042819/55ccc3e3bb61ebba4b8b46c1/html5/thumbnails/13.jpg)
Pilares de Facebook
Alcance Segmentado
Measurement Creative
![Page 14: WebCongress Lima /Workshop Facebook- Judith Guitelman](https://reader034.fdocuments.net/reader034/viewer/2022042819/55ccc3e3bb61ebba4b8b46c1/html5/thumbnails/14.jpg)
Source: Facebook internal data based on inferred and reported data, Enero 2015
800k Usuarios IOS
3.8M Fotografia
activa en Peru
7.6M Usuarios de Android en
Peru
2.0M Usuarios de
feature phones
9.8M Usan
smartphones o tablets
![Page 15: WebCongress Lima /Workshop Facebook- Judith Guitelman](https://reader034.fdocuments.net/reader034/viewer/2022042819/55ccc3e3bb61ebba4b8b46c1/html5/thumbnails/15.jpg)
Extender el alcance a la gente correcta
![Page 16: WebCongress Lima /Workshop Facebook- Judith Guitelman](https://reader034.fdocuments.net/reader034/viewer/2022042819/55ccc3e3bb61ebba4b8b46c1/html5/thumbnails/16.jpg)
Segmentación por intereses, comportamientos
Datos
Psychographic
Geographic
Intent/interest
Demographic
Lifestyle/life-stage
Mujeres +25. Madres. Intereses recetas y gastronomia
![Page 17: WebCongress Lima /Workshop Facebook- Judith Guitelman](https://reader034.fdocuments.net/reader034/viewer/2022042819/55ccc3e3bb61ebba4b8b46c1/html5/thumbnails/17.jpg)
Audiencias en Facebook
Women & Men • Age 25-54
Juan • Man, 37 • Single • Loves chocolate
Maru • Woman, 35 • Mother • High income
Before Now
![Page 18: WebCongress Lima /Workshop Facebook- Judith Guitelman](https://reader034.fdocuments.net/reader034/viewer/2022042819/55ccc3e3bb61ebba4b8b46c1/html5/thumbnails/18.jpg)
Segmentación: Custom Audiences (CA) Base de CRM
Usuarios en Facebook
Usuarios Encontrados
![Page 19: WebCongress Lima /Workshop Facebook- Judith Guitelman](https://reader034.fdocuments.net/reader034/viewer/2022042819/55ccc3e3bb61ebba4b8b46c1/html5/thumbnails/19.jpg)
Segmentación: Lookalike Audiences Encontrá a las personas que se parecen a tus clientes
Personas que visitaron tu website
Consumidores que compraron tus productos en
los últimos 3 meses
Personas que participaron de un concurso
Y quienes se les parecen
![Page 20: WebCongress Lima /Workshop Facebook- Judith Guitelman](https://reader034.fdocuments.net/reader034/viewer/2022042819/55ccc3e3bb61ebba4b8b46c1/html5/thumbnails/20.jpg)
Web Site Custom Audience (WCA= Remarketing)
Pegar pixel de
remarke?ng
![Page 21: WebCongress Lima /Workshop Facebook- Judith Guitelman](https://reader034.fdocuments.net/reader034/viewer/2022042819/55ccc3e3bb61ebba4b8b46c1/html5/thumbnails/21.jpg)
Modos de Compra: Subasta
• PROS: Bajo costo, optimizable
• CONS: No permite predecir alcance ni controlar frecuencia. Entrega no asegurada.
![Page 22: WebCongress Lima /Workshop Facebook- Judith Guitelman](https://reader034.fdocuments.net/reader034/viewer/2022042819/55ccc3e3bb61ebba4b8b46c1/html5/thumbnails/22.jpg)
Modos de compra: Alto Impacto (Reach Block & Target Block)
• PROS: Masivo. Alto impacto en corto tiempo
• CONS: CPM alto, sin posibilidad de segmentar ni optimizar
![Page 23: WebCongress Lima /Workshop Facebook- Judith Guitelman](https://reader034.fdocuments.net/reader034/viewer/2022042819/55ccc3e3bb61ebba4b8b46c1/html5/thumbnails/23.jpg)
Modos de Compra: Alcance & Frecuencia
• PROS: Masivo con minimos flexibles. Fuerte presencia con frecuencia controlada. Posibilidades de segmentación y CPM intermedio
• CONS: No es posible optimizar
![Page 24: WebCongress Lima /Workshop Facebook- Judith Guitelman](https://reader034.fdocuments.net/reader034/viewer/2022042819/55ccc3e3bb61ebba4b8b46c1/html5/thumbnails/24.jpg)
![Page 25: WebCongress Lima /Workshop Facebook- Judith Guitelman](https://reader034.fdocuments.net/reader034/viewer/2022042819/55ccc3e3bb61ebba4b8b46c1/html5/thumbnails/25.jpg)
![Page 26: WebCongress Lima /Workshop Facebook- Judith Guitelman](https://reader034.fdocuments.net/reader034/viewer/2022042819/55ccc3e3bb61ebba4b8b46c1/html5/thumbnails/26.jpg)
![Page 27: WebCongress Lima /Workshop Facebook- Judith Guitelman](https://reader034.fdocuments.net/reader034/viewer/2022042819/55ccc3e3bb61ebba4b8b46c1/html5/thumbnails/27.jpg)
Pilares de Facebook
Alcance Segmentado
Measurement Creative
![Page 28: WebCongress Lima /Workshop Facebook- Judith Guitelman](https://reader034.fdocuments.net/reader034/viewer/2022042819/55ccc3e3bb61ebba4b8b46c1/html5/thumbnails/28.jpg)
ü Con el contenido correcto ü Al publico correcto ü En el momento correcto
News Feed: Alcanzar a las personas importantes para tu marca
![Page 29: WebCongress Lima /Workshop Facebook- Judith Guitelman](https://reader034.fdocuments.net/reader034/viewer/2022042819/55ccc3e3bb61ebba4b8b46c1/html5/thumbnails/29.jpg)
![Page 30: WebCongress Lima /Workshop Facebook- Judith Guitelman](https://reader034.fdocuments.net/reader034/viewer/2022042819/55ccc3e3bb61ebba4b8b46c1/html5/thumbnails/30.jpg)
![Page 31: WebCongress Lima /Workshop Facebook- Judith Guitelman](https://reader034.fdocuments.net/reader034/viewer/2022042819/55ccc3e3bb61ebba4b8b46c1/html5/thumbnails/31.jpg)
![Page 32: WebCongress Lima /Workshop Facebook- Judith Guitelman](https://reader034.fdocuments.net/reader034/viewer/2022042819/55ccc3e3bb61ebba4b8b46c1/html5/thumbnails/32.jpg)
![Page 33: WebCongress Lima /Workshop Facebook- Judith Guitelman](https://reader034.fdocuments.net/reader034/viewer/2022042819/55ccc3e3bb61ebba4b8b46c1/html5/thumbnails/33.jpg)
![Page 34: WebCongress Lima /Workshop Facebook- Judith Guitelman](https://reader034.fdocuments.net/reader034/viewer/2022042819/55ccc3e3bb61ebba4b8b46c1/html5/thumbnails/34.jpg)
![Page 35: WebCongress Lima /Workshop Facebook- Judith Guitelman](https://reader034.fdocuments.net/reader034/viewer/2022042819/55ccc3e3bb61ebba4b8b46c1/html5/thumbnails/35.jpg)
![Page 36: WebCongress Lima /Workshop Facebook- Judith Guitelman](https://reader034.fdocuments.net/reader034/viewer/2022042819/55ccc3e3bb61ebba4b8b46c1/html5/thumbnails/36.jpg)
LGBT Marriage equality
Middle East descent Religious freedom
US Hispanic Opportunity
![Page 37: WebCongress Lima /Workshop Facebook- Judith Guitelman](https://reader034.fdocuments.net/reader034/viewer/2022042819/55ccc3e3bb61ebba4b8b46c1/html5/thumbnails/37.jpg)
• Photo Ad
![Page 38: WebCongress Lima /Workshop Facebook- Judith Guitelman](https://reader034.fdocuments.net/reader034/viewer/2022042819/55ccc3e3bb61ebba4b8b46c1/html5/thumbnails/38.jpg)
• Link Ad
![Page 39: WebCongress Lima /Workshop Facebook- Judith Guitelman](https://reader034.fdocuments.net/reader034/viewer/2022042819/55ccc3e3bb61ebba4b8b46c1/html5/thumbnails/39.jpg)
• Multi-Product Ad
![Page 40: WebCongress Lima /Workshop Facebook- Judith Guitelman](https://reader034.fdocuments.net/reader034/viewer/2022042819/55ccc3e3bb61ebba4b8b46c1/html5/thumbnails/40.jpg)
• Mobile App Install Ad
![Page 41: WebCongress Lima /Workshop Facebook- Judith Guitelman](https://reader034.fdocuments.net/reader034/viewer/2022042819/55ccc3e3bb61ebba4b8b46c1/html5/thumbnails/41.jpg)
Mobile App Engagement Mobile app ads for engagement and conversion
App ad for engagement served in News Feed
Use App
Download
Learn More
Listen Now
Play Game
Shop Now
Book Now
Open Link
Sign Up
Watch Video
Watch More Deep linked to specific location within app
![Page 42: WebCongress Lima /Workshop Facebook- Judith Guitelman](https://reader034.fdocuments.net/reader034/viewer/2022042819/55ccc3e3bb61ebba4b8b46c1/html5/thumbnails/42.jpg)
• Video ads
![Page 43: WebCongress Lima /Workshop Facebook- Judith Guitelman](https://reader034.fdocuments.net/reader034/viewer/2022042819/55ccc3e3bb61ebba4b8b46c1/html5/thumbnails/43.jpg)
Posteos Patrocinados: Video Ads Video en Plataforma FB Video en Plataforma YT
![Page 44: WebCongress Lima /Workshop Facebook- Judith Guitelman](https://reader034.fdocuments.net/reader034/viewer/2022042819/55ccc3e3bb61ebba4b8b46c1/html5/thumbnails/44.jpg)
Video Views Buying Objective (oCPM/REACH-FREQUENCY)
Auto-Play Functionality
Remarketing
Call-To-Action
Efficiency
More views
Sequenced storytelling
Generate response
What’s new? What’s in it for me?
Public view count
More comprehensive reporting
Visualized performance
Better understanding of real time metrics
![Page 45: WebCongress Lima /Workshop Facebook- Judith Guitelman](https://reader034.fdocuments.net/reader034/viewer/2022042819/55ccc3e3bb61ebba4b8b46c1/html5/thumbnails/45.jpg)
Video drives discovery
“For us, Facebook has become the primary platform that we use to communicate content to fans.” Lauren Wirtzer Seawood, head of digital at Beyonce’s management company
2.4M views on Facebook
in the first four hours….
![Page 46: WebCongress Lima /Workshop Facebook- Judith Guitelman](https://reader034.fdocuments.net/reader034/viewer/2022042819/55ccc3e3bb61ebba4b8b46c1/html5/thumbnails/46.jpg)
Pilares de Facebook
Alcance Segmentado
Measurement Creative
![Page 47: WebCongress Lima /Workshop Facebook- Judith Guitelman](https://reader034.fdocuments.net/reader034/viewer/2022042819/55ccc3e3bb61ebba4b8b46c1/html5/thumbnails/47.jpg)
Medición asociada a los objetivos de negocio
Reach
¿ Se alcanzó el número correcto y el tipo correcto de personas ?
Brand resonance
¿Mejoró la imagen de marca y se cambió el accionar de los consumidores?
Reaction
¿Se impulsó a los consumidores a actuar –comprar un producto o recomendarlo ?
Reach / SOV Brand Effect
Ad index in store - lift test
![Page 48: WebCongress Lima /Workshop Facebook- Judith Guitelman](https://reader034.fdocuments.net/reader034/viewer/2022042819/55ccc3e3bb61ebba4b8b46c1/html5/thumbnails/48.jpg)
Reach Resonance Reaction
![Page 49: WebCongress Lima /Workshop Facebook- Judith Guitelman](https://reader034.fdocuments.net/reader034/viewer/2022042819/55ccc3e3bb61ebba4b8b46c1/html5/thumbnails/49.jpg)
SOV H1 2015
![Page 50: WebCongress Lima /Workshop Facebook- Judith Guitelman](https://reader034.fdocuments.net/reader034/viewer/2022042819/55ccc3e3bb61ebba4b8b46c1/html5/thumbnails/50.jpg)
Reach Mensual H1 2015
![Page 51: WebCongress Lima /Workshop Facebook- Judith Guitelman](https://reader034.fdocuments.net/reader034/viewer/2022042819/55ccc3e3bb61ebba4b8b46c1/html5/thumbnails/51.jpg)
Alcance y frecuencia mensual
H1 2015
![Page 52: WebCongress Lima /Workshop Facebook- Judith Guitelman](https://reader034.fdocuments.net/reader034/viewer/2022042819/55ccc3e3bb61ebba4b8b46c1/html5/thumbnails/52.jpg)
Reach Resonance Reaction
![Page 53: WebCongress Lima /Workshop Facebook- Judith Guitelman](https://reader034.fdocuments.net/reader034/viewer/2022042819/55ccc3e3bb61ebba4b8b46c1/html5/thumbnails/53.jpg)
Source: Nielsen BrandEffect meta-analysis of 200+ online campaigns, October 2014
![Page 54: WebCongress Lima /Workshop Facebook- Judith Guitelman](https://reader034.fdocuments.net/reader034/viewer/2022042819/55ccc3e3bb61ebba4b8b46c1/html5/thumbnails/54.jpg)
1. Uno de los grupos ve la publicidad
Los usuarios son escogidos al azar y puestos en dos grupos iguales de: control & exposición. Solo uno de los grupos es mostrado todas las publicidades.
2. Ese mismo grupo ve los polls al día siguiente
• Resumen de los resultados en diferentes segmentos demograficos. • Respuestas representativos con grupo aleatorios.
Grupo de control & exposición:
Resultados representativos:
Objetivos de Awareness - Nielsen Brand Effect
![Page 55: WebCongress Lima /Workshop Facebook- Judith Guitelman](https://reader034.fdocuments.net/reader034/viewer/2022042819/55ccc3e3bb61ebba4b8b46c1/html5/thumbnails/55.jpg)
![Page 56: WebCongress Lima /Workshop Facebook- Judith Guitelman](https://reader034.fdocuments.net/reader034/viewer/2022042819/55ccc3e3bb61ebba4b8b46c1/html5/thumbnails/56.jpg)
![Page 57: WebCongress Lima /Workshop Facebook- Judith Guitelman](https://reader034.fdocuments.net/reader034/viewer/2022042819/55ccc3e3bb61ebba4b8b46c1/html5/thumbnails/57.jpg)
![Page 58: WebCongress Lima /Workshop Facebook- Judith Guitelman](https://reader034.fdocuments.net/reader034/viewer/2022042819/55ccc3e3bb61ebba4b8b46c1/html5/thumbnails/58.jpg)
Resonance Reaction Reach
![Page 59: WebCongress Lima /Workshop Facebook- Judith Guitelman](https://reader034.fdocuments.net/reader034/viewer/2022042819/55ccc3e3bb61ebba4b8b46c1/html5/thumbnails/59.jpg)
Source: Nielsen BrandEffect meta-analysis of 200+ online campaigns, October 2014
![Page 60: WebCongress Lima /Workshop Facebook- Judith Guitelman](https://reader034.fdocuments.net/reader034/viewer/2022042819/55ccc3e3bb61ebba4b8b46c1/html5/thumbnails/60.jpg)
REGISTROS LIFT TEST IN STORE LIFT TEST
Usar píxels de
conversión de
![Page 61: WebCongress Lima /Workshop Facebook- Judith Guitelman](https://reader034.fdocuments.net/reader034/viewer/2022042819/55ccc3e3bb61ebba4b8b46c1/html5/thumbnails/61.jpg)
Caso de éxito: Frávega
![Page 62: WebCongress Lima /Workshop Facebook- Judith Guitelman](https://reader034.fdocuments.net/reader034/viewer/2022042819/55ccc3e3bb61ebba4b8b46c1/html5/thumbnails/62.jpg)
Guía de Branding Objetivo a
nivel Marca
Objetivo a nivel campaña
Ubicación Formato Segmentación
Método de compra (implementación de
campaña)
KPI de Campaña KPI de Marca
Awareness Reproducciones de video
News Feed
Video ad (evitar link a
Youtube)
Amplia para generar alcance (Genero, Edad, Ubicación, Intereses) o
Remarketing de vistas de video
Reach & Freq (CPM fijo) o Alto Impacto (CPM Fijo)
Costo por vista, cantidad de
vistas
Ad Recall, Message Asociation, Brand
Favorability, Purchase Intent, etc
Awareness Alcance con frecuencia controlada
News Feed
Foto/Video ad
Amplia para generar alcance: Genero, Edad,
Ubicación, Intereses (para alto impacto sólo genero y
edad) .
Reach & Freq (CPM fijo) o Alto Impacto (CPM Fijo)
Cantidad de personas
impactadas, cantidad de
veces, costo por alcance
Ad Recall, Message Asociation, Brand
Favorability, Purchase Intent, etc
Lealtad
Interacciones (Likes,
Comments y Shares)
News Feed
Foto/Video ad
Amplia para generar alcance (Genero, Edad,
Ubicación, Intereses)
Subasta (valores variables)
Costo por fan, costo por
interacción
Ad Recall, Message Asociation, Brand
Favorability, Purchase Intent, etc
• CA (Custom Audiences): Audiencia creada de una base de datos. • Lookalike: Audiencia creada en base a la búsqueda de usuarios similares a otra audiencia. • WCA (Website Custom Audiences): Audiencia creada en base a personas que visitaron una URL o convirtieron (registros, compras,
etc) en una URL.
![Page 63: WebCongress Lima /Workshop Facebook- Judith Guitelman](https://reader034.fdocuments.net/reader034/viewer/2022042819/55ccc3e3bb61ebba4b8b46c1/html5/thumbnails/63.jpg)
Guía de Performance Objetivo Marca Objetivo
Campaña Ubicación Formato Segmentación
Método de compra
(implementación de campaña)
KPI de Campaña
KPI de Marca
Conversiones Tráfico al sitio web
News Feed y RHS Link ad
Remarketing de Audiencias, CA, WCA, Lookalike,
Clusters específicos
Subasta (valores
variables)
Costo por visita, cantidad de
visitas ROI, ROAS
Conversiones
Conversiones en el sitio web (Registros,
compras, etc)
News Feed y RHS
Link ad + Pixel de conversión
Remarketing de Audiencias, CA, WCA, Lookalike,
Clusters específicos
Subasta (valores
variables)
Costo por conversiones, cantidad de
conversiones
ROI, ROAS
Conversiones
Descargar un app Mobile
News Feed Mobile
Mobile app Install ad + SDK
en la app
Remarketing de Audiencias, CA, WCA, Lookalike,
Clusters específicos
Subasta (valores
variables)
Costo por descarga,
cantidad de descargas
ROI, ROAS
Conversiones
Interacción con una app Mobile ya descargada *
News Feed Mobile
Mobile app Engagement ad + SDK en la app
Remarketing de Audiencias, CA, WCA, Lookalike,
Clusters específicos
Subasta (valores
variables)
Costo por Interacción, cantidad de
interacciones
ROI, ROAS
* Requiere tener correctamente instalado el SDK en la app Mobile desde el comienzo
![Page 64: WebCongress Lima /Workshop Facebook- Judith Guitelman](https://reader034.fdocuments.net/reader034/viewer/2022042819/55ccc3e3bb61ebba4b8b46c1/html5/thumbnails/64.jpg)
Mensajes
• Facebook es masivo y es mobile.
• Facebook no es solo una red social, es un socio estratégico para alcanzar objetivos de negocio.
• Facebook es una plataforma de marketing, donde pueden conectar con sus consumidores de manera inteligente, creativa y medible.
![Page 65: WebCongress Lima /Workshop Facebook- Judith Guitelman](https://reader034.fdocuments.net/reader034/viewer/2022042819/55ccc3e3bb61ebba4b8b46c1/html5/thumbnails/65.jpg)