Webcast mobile get smart get ahead 2014
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Transcript of Webcast mobile get smart get ahead 2014
Mobileweb Company © 2014
Official partners with
WEBINAR: Mobile – Get Smart Get Ahead
mobileweb.co.uk
Hosts:
Sean S. KellyMartin WilsonDamian Stafford
Mobileweb Company © 2014 mobileweb.co.uk
Where are we now?
Business Insight
Strategy
Best Practice
TOPICS
Why Partner with Mobileweb?
Mobileweb Company © 2014 mobileweb.co.uk
• 97% of people over 16 years old in the UK own a mobile phone
• Smartphone adoption rate is fastest in tech history
• Faster than PC revolution of the 80’s
• Faster than Internet revolution of the 90’s
• Faster than social network revolution of the 00’s
• Over 50% of Google’s searches now come from a mobile
Mobile: Where are we now?
Mobile is having a huge influence …
Mobileweb Company © 2014 mobileweb.co.uk
• Typical person reaches for their mobile 150 times a day
• People are increasingly turning to their mobile for everything
• 91% keep their mobile device within arm’s reach
• 65% started searching for information on a smartphone
• 65% started shopping online on a smartphone
• 45% of 18-34 year olds already use a mobile as the primary way to access online content
Mobile: Where are we now?
Mobile is shaping the way we do things …
Mobileweb Company © 2014 mobileweb.co.uk
• Mobile is a very personal device, no one ever shares their mobile
• Peoples needs are typically very different when on a mobile
• Mobile internet use is likely to be highly circumstantial or situational
• Immediacy is often critical, Patience and Tolerance far less
• Typically want something, Actionable is a pre-requiste
• 66% of customers have abandoned a shopping cart because of checkout issues
Mobile: Where are we now?
Mobile is fundamentally different …
Mobileweb Company © 2014 mobileweb.co.uk
• Mobile is delivering real value to many organisations
• Customers are engaging with an organisation through mobile
• Average visits time of several minutes
• Multiple pages being viewed
• High volumes of measureable actions; calls and map requests
• 94% of smartphone users search for local info, 51% visit the store and 29% make a purchase
Mobile: Where are we now?
Get mobile right and results are significant …
Mobileweb Company © 2014 mobileweb.co.uk
Mobile: Business Insights
• Less than 50% of organisations have a well-defined mobile strategy
• Costing organisations in lost business • Missing out on attracting new customers via mobile Search (SEO)
• Experiencing extremely high service bounce rates
• Failing to convert visitors into potential customers
• Equivalent to closing your website for over 2 days a week
Those not reacting are losing out …
Mobileweb Company © 2014 mobileweb.co.uk
Mobile: Business Insights
• 61% leave if they don’t see what they are looking for right away
• Poor optimisation for mobile creates barriers and loses customers
• Unintuitive layout, scrollable pages, unnecessary content
• Missing basic features and features that don’t work
• Features not geared towards mobile; payment, mapping …
• 75% abandon a shopping cart if they have to pinch and zoom
Those getting it wrong are losing out …
Mobileweb Company © 2014 mobileweb.co.uk
Mobile: Business Insights
• Significant uplift in online traffic and high conversion rates
• Organisations are engaging customers and driving new value with significant -
• calls each month
• map requests each month
• transactions each month
• Organisations are seeing ROI in 30–60 days
Those that are reacting well are seeing results …
Mobileweb Company © 2014 mobileweb.co.uk
• Think mobile and mobile user needs and priorities
• Think what will add value to the user and your organisation
• Relevance, then inspire and differentiate
• Onward action is important
• Empower the decision process
• Get in front of the user and focus on delivering value
Take a different approach …
Mobile Strategy
Mobileweb Company © 2014 mobileweb.co.uk
• Ensure your service works well on a full range of devices
• Make life easy for the mobile user• Create an immediate reference point
• Only deliver relevant content and features
• Minimise page impressions and clicks
• You have less than 5 seconds to make a good impression
First impressions count …
Mobile Strategy
Mobileweb Company © 2014 mobileweb.co.uk
• But, the basics are key
• Optimise to deliver a seamless mobile experience
• Features and functionality enhance services
• Take advantage of device capabilities (click to call, nearest …)
• Deliver mobile focused features (shopping cart, payment …)
• Commercial integration has to be mobile friendly
Features can make a big difference …
Mobile Strategy
Mobileweb Company © 2014 mobileweb.co.uk
Get in front of potential customers …
• Optimise effectively for search
• Device detection and re-direct
• Demonstrate you get mobile
Design is critically important …
• Small does not = poor design
• Deliver consistency
• Must reflect the brand and values
Awareness and Appeal …
Mobile: Best Practice
Mobileweb Company © 2014 mobileweb.co.uk
Usability and features really matter …
• Key features must be accessible & work
• Content and services must be actionable
• Scrolling kills customer experience
Measure everything and refine …
• Measure results and effectiveness
• Develop based on knowledge & insight
Action and Reaction …
Mobile: Best Practice
Mobileweb Company © 2014 mobileweb.co.uk
THINKING MOBILE: make the right choice
S – Strategic
M – Mobile
A – Audience and device Aware (ADA)
R – Relevant
T – Technology agnostic
GET …
THINKING MOBILE: make the right choice
Mobileweb Company © 2014
Sean S. Kellym: +44 7922 818 205e: [email protected]: @seanskellyw: www.mobileweb.co.uk
Official partners with
THINKING MOBILE: Get Smart Get Ahead
Mobileweb Company © 2014 mobileweb.co.uk
Slide 3:
Neilsen Global Smartphone insights, 2012
Google stats, 2013
Slide 4:
NBC mobile habit research, 2013
Weve mobile study report, Oct 2013
Image: credit: imgur.com
Slide 5:
Google mobile consumer insights study, 2013
Image: Source: hpmurah2u
Slide 6:
Google eConsultancy research, 2013
Image: Thinkstock/Getty Images
Slide 7:
IBM institute for business value, 2013
Image: Brad Pict/Fotolia.com
Slide 8:
Google Think Insights, 2013
Image: Takebackthebeep.com
Slide 9:
Google Think Insights, 2013
Image: Thomasnet.com
Slide 10
Image: Pumfrey/Getty Images
Slide 11
Image www.bkmag.com
Slide 12
Image theguardian.com
Slide 13
Image: dreamstime.com
Image: Samsung archive
Slide 14
Image: hdwallpapers.in
Image: ciprinside.co.uk
REFERENCES