Webcast - Het bouwen en onderhouden van een volgers-ecosysteem

#STAFFING ©2013 LinkedIn Corporation. All Rights Reserved.

Building Your Follower Ecosystem & What This Means For You

@alexCharraudeau : Media Solutions Consultant

Webinar 15th October 2014 – Starting at 11:00 CET


Alex Charraudeau

Ex-recruiter

7 years as a recruitment marketing guy

Web design, development, brand strategy, search marketing, email

marketing, social media strategy

At LinkedIn I help recruiters get the most out of LinkedIn

LinkedIn

@alexCharraudeau

Google+

http://uk.linkedin.com/in/alexcharraudeau/

http://twitter.com/AlexCharraudeau


https://plus.google.com/105133199897515233027/


Agenda

What is the Value of Followers?

How to get Followers

What to do with Followers

5 things you can do today


The Value of Followers


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1. Stay top of mind 88% of members would follow a company


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2. Generate preference for your business 78% of company followers are more likely to respond to an InMail


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3. Get people to do something by sharing jobs 71% of members will follow a company for jobs


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4. Followers are sustainable 64% of followers would follow companies indefinitely


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“When I hear people debate the ROI of social media it makes me remember why so many businesses fail. Most businesses are

not playing the marathon. They're playing the sprint.” - Gary Vaynerchuk -


Psychology of Following

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The Psychology Why we Follow…


Fear of missing out

– Fear of missing out (or FOMO) is a form of social anxiety. This is especially associated with modern technologies such as mobile phones and social networking services

Social proof

– Social proof is where people assume the actions of others in an attempt to reflect correct behavior for a given situation

Bandwagon effect / Cultural phenomenon

– The bandwagon effect is where the rate of uptake of beliefs, ideas and trends increases the more that they have already been adopted by others

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The Psychology Why we Follow…


The Psychology – Fear of missing out

Why should they Follow you?

What are you delivering that will improve their life?

How can you influence and improve someone’s career?

What opportunities are you opening someone up to?

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Opportunity


The Psychology – Fear of missing out – Opportunity

Outside Recruitment

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In recruitment


The Psychology – Social Proof

Who else is following?

How many followers do you have?

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Numbers


The Psychology – Social Proof – Numbers

Outside Recruitment

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In recruitment


The Psychology – Bandwagon effect / Cultural phenomenon

How long do you have before people loose interest?

Have they already started following all of your competitors?

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Speed


The Psychology – Cultural phenomenon – Speed

Outside Recruitment

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In recruitment


Why you would Follow a company – Facebook

49%

Support the brand I like

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42%

Get a coupon or discount

41%

Receive regular updates

35%

Participate in contests

31%

Share my personal

experiences


Why you would Follow a company – Twitter

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52%

Special offers

44%

New products / services

51%

News on the brand

38%

I am a current customer

55%

I like the brand


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Followers on LinkedIn

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71%

Following companies for

jobs

68%

News and Insights

61%

Projects and iniativies

88%

Would follow a company


How To Get Followers

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Generate Followers through word-of-mouth


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Get Followers through being interesting


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Advertising across LinkedIn to your target audience


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Employee Profile Advertising


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Follow on Company Pages


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Follow on Jobs


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Follow Us on the website www.developer.linkedin.com

http://www.developer.linkedin.com/


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Follow Us on Email


By using a combination

of free technics, jobs and

employee profile

advertising this company

sustained a higher level

of Follower growth.

The spike in March &

April was due to a short

burst of Follower

advertising.

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What does success look like? Graph of Follower Growth over time


What to do with Followers

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Talent Landscape

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0% 20% 40% 60% 80% 100%

Active Passive


0% 20% 40% 60% 80% 100%

Active

The content you produce should match the market

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Passive


Job related content

Interview tips

Jobs!

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Create content for both active and passive people Active Content

Passive Content

Industry content

News

Projects

Events

Market mapping

Salary surveys

Career advice

Entertainment


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“Leaders don't create followers, they create more

leaders.” - Tom Peters -


5 Things To Do Today

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5 Things to Do Today

1. Figure out why people should follow you

2. Communicate the benefits of following you

3. Add a Follow Us button on your website and email signature

4. Advertise to your target audience

5. Analyse, review, improve


Thank you! Please join us next time…

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Always be connecting:

LinkedIn

@alexCharraudeau

Google+

http://uk.linkedin.com/in/alexcharraudeau/



https://plus.google.com/105133199897515233027/

Webcast - Het bouwen en onderhouden van een volgers-ecosysteem

Recruiting & HR

Transcript of Webcast - Het bouwen en onderhouden van een volgers-ecosysteem