Webcast: Engage Earlier and Higher with Persuasive Interactive Assessment Tools – August 15, 2017
17
Copyright © 2001-2017 Alinean, Inc. Copyright © 2001-2016 Alinean, Inc. Engage Earlier & Motivate Change with Assessment Tools 1 Betty McNeil, SVP Solutions Bryan Leopard, VP Principal Analyst [email protected] http://www.alinean.com
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Transcript of Webcast: Engage Earlier and Higher with Persuasive Interactive Assessment Tools – August 15, 2017
Copyright © 2001-2017 Alinean, Inc.Copyright © 2001-2016 Alinean, Inc.
Engage Earlier & Motivate Change with
Assessment Tools
1
Betty McNeil, SVP Solutions
Bryan Leopard, VP Principal [email protected]
http://www.alinean.com
Copyright © 2001-2017 Alinean, Inc.
Buyers have changed …
2
62%
Want more
benchmarking data to
compare to peers(DemandGen Report)
6.8Decision
makers per deal(CEB)
67%
Of buyers journey
done digitally (Gartner)
Prefer prescriptive content (vs. a product
pitch), providing advice on what to do next
(DemandGen Report)97%
Copyright © 2001-2017 Alinean, Inc.3
74%
Forrester
Why Change? Why Now? Why You?
Ideas Exploration Evaluation Selection
The early bird catches the worm …
26%
of deals go to the provider
who helps
"establish the buying vision”
of deals go to the
vendor who
"responds to a request"
Copyright © 2001-2017 Alinean, Inc.4
Why Change? Why Now? Why You?
Ideas Exploration Evaluation Selection
Diagnostic Assessment Tools
Engage Earlier & Higher
Identify Challenges & Help Set Priorities
Recommend Solutions to Solve
Specific Issues
Copyright © 2001-2017 Alinean, Inc.5
Diagnostic Assessment Tool Example – Genesys CX Maturity Challenge
Copyright © 2001-2017 Alinean, Inc.6
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Copyright © 2001-2017 Alinean, Inc.
Value of Diagnostic Assessments
13
New Accounts
2x
More engagements32%
More wins60%
Better differentiation
Existing Accounts
45%
Better retention36%
Better up/cross sell
Copyright © 2001-2017 Alinean, Inc.
How we do it …
Copyright © 2001-2017 Alinean, Inc.
Success can be yours too …
Copyright © 2001-2017 Alinean, Inc.
About Alinean …
Some of
our Active Clients >>>
15+ year history
Over 2,000 tools
> 300,000 users
Many awards for our
tools & our clients
Copyright © 2001-2017 Alinean, Inc.Copyright © 2001-2016 Alinean, Inc.
Engage Earlier & Motivate Change with
Assessment Tools
17
Betty McNeil, SVP Solutions
Bryan Leopard, VP Principal Analyst
http://www.alinean.com
![ShuttleKicker+ : designing gamified sonification to ... · experience and in turn the motivation (e.g. [6][15]). In fact, earlier studies have been exploring this field using persuasive](https://static.fdocuments.net/doc/165x107/5fa7df9d9987ec298f5baa07/shuttlekicker-designing-gamified-sonification-to-experience-and-in-turn-the.jpg)
