Webbdagarna - Globalt Ledarskap
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Michael Ericsson, Brand Strategist
@michaelericsson
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Globala möjligheterGlobalt
ledarskap
räckvidd och
relevans en värld, ett
gränssnitt?
det globala
samhället
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GLOBALT LEDARSKAP
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Fired up
Ready to go
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Källa: Bain & Company
80%
8%
I AM DIFFERENTIATED! !AND A FANTASTICLEADER!
CEO’S
KONSUMENTER
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Houston we have a problem!
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STEVE
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ANGELA
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YVON
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ELON
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Alright, !a bit fired !up but still !no cigar.
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W e a r e a n a t i o n o f s m a r t p e o p l e . A n d m o s t s m a r t p e o p l e i g n o r e m o s t a d v e r t i s i n g b e c a u s e m o s t a d v e r t i s i n g i g n o r e s s m a r t p e o p l e .
H e n c e , b e s i m p l e , p a s s i o n a t e a n d d o y o u r s t o r y
f o r t h e p e o p l e !
William Bernbach Creative Genius
brands
brands
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JUSTDOIT
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Skaffa en story!
I
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…autentisk
II
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…hela organisationen
III
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…skapar engagemang
IV
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…enkla verktyg
V
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…som folk är en del av
VI
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one more thing…last
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Säg inte bara något, var något!
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Fired up
Ready to go
and do!
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Tack
@michaelericsson
+46 733 17 13 60
www.creuna.se
Michael Ericsson, Brand Strategist