Effective Internet Marketing Strategy

[Presented by]Ronald G Khongsai

2nd Year MBAPondicherry

University

Think first•You need to think:• who you are and where do you want to be in the future.• Whether offline or online, there are only two things that matter: “Buying” and “Selling”.

Who is your customer?

What is he or she specifically looking for?

You must know their problems or desires.

You must be in their shoes and find out what is that would make them feel better (an offer).

What is your offer?

Why should they buy from you? How come you’re better than the

rest? Why should they trust you? Are you offering your own or

someone else’s product? How will you create an irresistible

offer so they beg you to sell it to them?

There are millions of people buying online every single day. If they’re not buying from you then whose fault is that - theirs or yours?

Research

Before you even start creating internet marketing strategy for your website(s), you need to do a research.

That’s where it all begins actually. Just like in any business, you have to

understand where you are and what can you do.

#1 Phase - Online Research

Who are your main competitors? What are they doing online? PPC, SEO, press releases, develop

their own products, do affiliate marketing or Adsense?

What are their weaknesses? Do they offer a guarantee? Is their product really good? Do they build links constantly or not?

Who is your favourite customer? Where do they hangout: MySpace or

YouTube? Are they freebie seekers or desperate

buyers? What forces them to buy one or another

product?

Read reviews, forums, testimonials to find out as much as you can about your target market

#2 Phase – Data Analysis

Write down what are the main strengths and weaknesses of your competitors.

Maybe you have more time than your competitors?

Or maybe you know some targeted traffic source that others don’t.

How might this affect your business?

Which are the places your target market usually visits?

What are their main concerns? Maybe they’re not satisfied with the

products in the market. Can offer something better, maybe

in a form of a bonus?

#3 Phase – Strategy Development When you already know your target

market and your competitors, you are able to start creating your internet marketing strategy (or strategies).

Just sit down and think about: who you are and what you can offer to the target market.

You must prioritize your web marketing tactics.

What marketing methods you’ll use and which ones you can afford?

PPC, SEO, email, blogging, podcasting, video blogging, webinars, viral traffic generation, link building, banner exchange or others…?

Find out what’s going to bring you positive ROI in the shortest time possible.

Do you have time

Do you have enough time to perform search engine optimization?

If so, then sit and do everything you can, day in day out, to rank at the top in search engines.

Don’t have time? Then buy PPC traffic and start testing your

landing pages effectively. Or buy resell rights to products and sell

them on ClickBank with the help of JV partners.

Do you have Money or Time

Don’t have time AND money? Then you better get one or another,

otherwise you’re dead. You must find ways to get time or

money. You need to think about how you can

exploit other people’s time and money to build your own web business.

You must do if you want to survive in this competitive world.

#4 Phase – Monitoring Performance

The last step is to start monitoring your internet marketing campaigns.

Which keywords people typed into search engines to find your site?

Which keywords brought you the most money in PPC marketing?

Are you satisfied with your SEO rankings or not?

Do majority of your visitors leave your site without even spending 30 seconds? And so on…

Contd..

Only with the help of close monitoring you can discover what works and what doesn’t.

Testing landing pages, testing Adwords ads against each other (A/B split testing) can show you some amazing results.

And remember – you never know for sure until you TEST it!

Final words

There is no formula for an effective Internet marketing strategy.

It depends on your individual situation. When you realize your strengths and weaknesses,

you’ll be able to come up with a great marketing plan.

No matter if you’re thinking about Adsense site, affiliate site or your own product.

When you find out what you’re able to accomplish with your resources at the moment, you can create a great web marketing strategy for your online business and finally breakthrough on the internet.

Thank you