Does 1+1=3? Combine SEO, PPC and See

Today’s Host:

Evan Specter

Content Marketing Specialist

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1 Own the SERP (Search Engine Results Page) Location, Location, Location

2 Online Reputation Management Proactive or Reputation Repair

3 Validate Keywords & Manage Expectations Deliver Results in Both the Near-term & Long-term

4 Increase Authority & Click-Through Rate A New Study Reveals a Surprising ResultDeliver

Webinar Agenda

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1 Own the SERP

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1 Own the SERP: Average Click-Through Rate

Google eyetracking study Google Search Blog, 2011

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1 Own the SERP: Average Click-Through Rate

Optify, 2011

65%

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1 Own the SERP

Optify Study, 2011

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1 Own the SERP: Autocomplete

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1 Own the SERP: Website Preview

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1 Own the SERP

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1 Own the SERP: News

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1 Own the SERP: News

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1 Own the SERP: Personal Results

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1 Own the SERP: Image & Video Search

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1 Own the SERP: Image & Video Search

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1 Own the SERP (Search Engine Results Page) Location, Location, Location

2 Online Reputation Management Proactive or Reputation Repair

3 Validate Keywords & Manage Expectations Deliver Results in Both the Near-term & Long-term

4 Increase Authority & Click-Through Rate A New Study Reveals a Surprising ResultDeliver

Webinar Agenda

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2 Online Reputation Management

Pro-actively protect your brand from reputation damage

OR

Supplant negative stories about your brand.

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2 Online Reputation Management

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2 Online Reputation Management

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2 Online Reputation Management “Company” “Company Reviews”

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2 Online Reputation Management “Company” “Company Reviews”

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1 Own the SERP (Search Engine Results Page) Location, Location, Location

2 Online Reputation Management Proactive or Reputation Repair

3 Validate Keywords & Manage Expectations Deliver Results in Both the Near-term & Long-term

4 Increase Authority & Click-Through Rate A New Study Reveals a Surprising ResultDeliver

Webinar Agenda

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3 Manage Expectations

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3 Validate Keywords

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3 Manage Expectations

SEO & PPC Together can Be COMPLEMENTARY

provide early VALIDATION

Provide IMMEDIATE REVENUE

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1 Own the SERP (Search Engine Results Page) Location, Location, Location

2 Online Reputation Management Proactive or Reputation Repair

3 Validate Keywords & Manage Expectations Deliver Results in Both the Near-term & Long-term

4 Increase Authority & Click-Through Rate A New Study Reveals a Surprising ResultDeliver

Webinar Agenda

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4 Increase Authority & Click-Through Rate A New Study Reveals a Surprising ResultDeliver

Do PPC Ads just cannabalize clicks on organic listings?

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4 Increase Authority & Click-Through Rate A New Study Reveals a Surprising ResultDeliver

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4 Increase Authority & Click-Through Rate A New Study Reveals a Surprising ResultDeliver

100 Organic Clicks 50 Organic Clicks, 100 PPC Clicks

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4 Increase Authority & Click-Through Rate A New Study Reveals a Surprising ResultDeliver

100 Organic Clicks 100 Organic Clicks, 96 PPC Clicks

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The set of top performing keywords you validate via PPC and/or SEO are intellectual property that you can deploy across your web properties, social media, and press releases to boost your ranking.

Something to consider…

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Key Takeaways

1

2

3

If you’re not above the fold on the keywords you share with your competitors, 2 out of 3 potential customers aren’t seeing you at all.

Think holistically: Don’t treat SEO, paid search, reputation mgmt, youtube and social media as completely distinct and separate!

Big plans are made of small steps. What is the best next step you can take to capitalize on the opportunities available through digital marketing?

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• Request a Customized SEO Assessment Today. You May Qualify for a $50 Amazon.com Gift Card! • Email seo@webmarketing123.com • Or visit bit.ly/wm123seo

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-  “Cost of the Problem” Analysis: Discover the cost of not ranking in the top positions on search engines. How much revenue is being lost to competitors with the best rankings? -  Take a hard look at your competitors: Find out where you rank against your top competitors and what tactics they’re employing. -  Comparison of different digital strategies: Paid Search, Organic Search, Display Advertising, Social Media Marketing.

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What can you expect from speaking with one of our analysts?

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Next Week: 3 Secrets of Retargeting Success