There is no L without U!!

Table of Content

• Executive Summary• Research (SWOT

analysis)• Target Audience• Barriers to entry• Campaign Objective• Media Strategy• Budget• Public Relations

• Promotions• Media Plan• Evaluation• Team and Sponsors

Executive Summary

• Every University has a student body, but then there are a unique group of people that aren’t quite like the rest. The Student Athletes. These special men and women are not only students of the university but are also athletes that represent the University on a national level. Along side of the everyday struggles of being a college student like; homework, study groups, professors, classes and etc. Student athletes also have to balance practices, games, coaches, and teammates. Underneath all of this chaos sometimes the athletes voices go unheard. SAAC or Student-Athlete Advisory Committee gives them a voice. The Mission of the NCAA and Lamar University SAAC is to “enhance the total student-athlete experience by promoting opportunity, protecting student-athlete welfare and fostering a positive student-athlete image.” SAAC serves as a vehicle to promote communication between the athletic administration and student-athletes at Lamar by providing a student athlete voice within the athletics department, discussing issues, concerns and providing feedback as necessary. In the pages ahead we will present to you the strategies and programs that will help SAAC and student-athletes develop a better relationships with it’s community and most of al it’s student body by hosting Pre-game events such as a Chili Cook-off.

The Goals of Lamar SAAC can be found Here.http://www.lamarcardinals.com/ot/ath-dept-saac.html

Executive Summary (continued)

Research: Gaining the Student-Body Attention.

Objective: to gain and strengthen a relationship between Lamar Student-athletes, the community and the student body.

Well Known student AthletesResources to attract a larger fan baseStrength

Advertisement around campus and Beaumont about athletic eventsWeaknesses

Organizations willing to help promote Lamar athleticsLocal businesses willing to help promote Lamar athleticsOpportunities

Rejection from Beaumont localsRejection from Student bodyThreats

SWOT Analysis

Target Audience

Lamar Students Lamar Alumni Resident Business Owners

Target Audience

Lamar Students Lamar Alumni Resident Business Owners

Barriers to Entry

The problem that this organization faces is that it is stereotypically viewed as only athlete based. In reality, it is a school organization, so that’s who they want support from. Students and faculty will only believe this because they only see the outside instead of taking the time out to actually attend a meeting or game. Beaumont locals are more interested in high school sports rather than Lamar University athletics. This may be because Lamar Athletics, Lamar Football, Softball, and volleyball, have all recently been added back to the University’s athletic programs.

Campaign ObjectiveThe objective for the campaign that we will run is for the organization to look more appeasable to just more than athletes We want support from the surrounding community as well as the school. The campaign must appeal and relate to anyone who views it in order to bring the attention and interest level to an all time high. This can be achieved by a pre-game Chili Cook-off and Raffle ticket drawing.

MEDIA STRATEGY

Budget

In order to raise money for this organization and really get the name out, we decided it would be best to have a chili cook-off event, not to focus on making money but to get the word out that Lamar wants its students and community to partake in the games on and off campus.Also through paid media we will put our face out in the community

Public Relations

Our Objective will be to:• Establish awareness among peers, the press, and potential clients• Build goodwill among our supplier, and community• Create and reinforce our brand and professional corporate image• Inform and create good perceptions regarding our organizations and services

Goals:The Student Athlete Advisory Committee goal is to turn Beaumont from a town with a college to a college town.Strategies:Add and create excitement to the students and community by hosting social and service events.Target Audience:Students, Businesses, and the communityKey Target Media:LUTV, University Press, Beaumont Enterprise, Social Media, Local TV, and Radio Talk Shows

Our Objective will be to:• Establish awareness among peers, the press, and potential clients• Build goodwill among our supplier, and community• Create and reinforce our brand and professional corporate image• Inform and create good perceptions regarding our organizations and services

Goals:The Student Athlete Advisory Committee goal is to turn Beaumont from a town with a college to a college town.Strategies:Add and create excitement to the students and community by hosting social and service events.Target Audience:Students, Businesses, and the communityKey Target Media:LUTV, University Press, Beaumont Enterprise, Social Media, Local TV, and Radio Talk Shows

Print AD

Charity Chili Cook-Off (Promotions)January 11, 2013

On January 11, Lamar University will be hosting a Tailgating ‘Chili Cook-off’ benefiting SAAC during the Lamar University vs. McNeese University basketball game’s tailgating. In order to raise money for this great cause, we are enlisting your help. To compete in the Cook-off, each company is asked to donate a $50.00 entry fee and submit their best Chili in the competition. (All proceeds going to Best Buddies International)

Rules & Regulations

Rules & Regulations-

Each company/contestant(s) will be provided with a table and sample cups. It is your responsibility to keep the chili warm, and bring the proper utensils to serve it.

 

Chili must be ready to serve at 1p.m. on January 11, 2013

 

All major ingredients must be listed on the teams’ table to notify those who may be allergic to certain items.

 

All chili should be prepared prior to the event. No Chili will be made on-site!

 

Teams are responsible for getting their competition chili to the judging area on time. The voting will be based on the following:

a. Good flavoring – "not too spicy or bland”

Media Plan

Rules & Regulations-

Each company/contestant(s) will be provided with a table and sample cups. It is your responsibility to keep the chili warm, and bring the proper utensils to serve it.

 

Chili must be ready to serve at 1p.m. on January 11, 2013

 

All major ingredients must be listed on the teams’ table to notify those who may be allergic to certain items.

 

All chili should be prepared prior to the event. No Chili will be made on-site!

 

Teams are responsible for getting their competition chili to the judging area on time. The voting will be based on the following:

a. Good flavoring – "not too spicy or bland”

Evaluation•Participant-How many companies actually signed up for the cook off •Representative/Check In-Have one person from every organization and/or company who is not participating to check in • Interviews/Feedback-Will be done at the actual game

Did you go to the pre game extravaganza

What was your deciding factor in going

3. What would you suggest to be the next pre game event? • •Pre Registration- How many people will sign up for the next pre

game event?

• Executive Summary: Dominique Edwards• Research(SWOT)

• Executive Summary: Dominique Edwards• Research(SWOT)