ENG 431 Midterm Exam

Objective Section: 100 Points

● Definitions: Key Terms: 40 points (4 points per definition)Choose ten of the following twenty key terms. Define each one in your own language.

rhetoric contrast

exigence kairos

rhetorical triangle Roman typeface

ethos rhetorical analysis

concordant relationship rhetorical situation

logos argument to inform

invention invoked audience

argument to explore pathos

intended audience repetition

pisteis arrangement

● Short Answer Making Connections: 60 Points ( 20 points per answer)Choose three questions from the ten below. Answer in no more than a few sentences. Grammar/formality will not be considered in scoring!

1. Provide a brief example of argument of definition. When is this type of argument useful? Where have you seen this type of argument used recently?

2. Check out the designed image below. What is the piece s rhetorical purpose? Is this image ’following fair use laws? Why do you think this?“ ”

3. Provide a recent example of digital manipulation you have encountered? How was this manipulation attempting to persuade its audience? What did it hope to accomplish? Why is it important for us to consider visual representations as critical consumers and producers of media?

4. Choose one of the fonts below to answer the following questions: When would you use the following typeface? For what potential audience and context would it be rhetorically useful? Why do you think this?

Font Number One

Font Number TwoFont Number ThreeFont Number Four

Font Number Five

5. Describe a time when you relied on pathos to persuade someone. How would you make this same argument as a visual-verbal design? Feel free to draw! :)

6. Use Wysocki s three steps for analyzing multimedia texts to think about the image below. (1. ’Name the visual elements in a text. 2.Name the designed relationships among those elements. 3. Consider how the elements and relations connect with different audiences, contexts, and arguments)

7. How do we establish ethos in a traditional academic argument? In a designed argument? What skills are important in both mediums of communication? What skills are different?

8. What are the four CRAP principles for design? Choose one and describe how you are using it in your own visual-verbal design.

9. Consider the t-shirts for various college quidditch teams shown below. Answer which t-shirt you think is the best given what you know about the audience, context, and rhetorical “ ”purpose for the t-shirt AND effective design/rhetorical practices.

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10. Briefly define proposal argument. Describe a recent example of this kind of argument you have encountered. When is this approach to persuasion most useful?

Mini Essay Section: 100 Points

Choose ONE of the following visual-verbal designs and build a short analysis answering the

following: What is this design's purpose? Who is the intended audience? Is the design using

CRAP principles, Rhetorical appeals (pisteis: pathos, ethos, logos), and available means

effectively? Why or why not?

Support with details from the design itself, readings, class discussions, and from your own

experiences. Make sure you indicate which design you have chosen to analyze!

Essays should be written on separate lined paper and attached to your exam with a staple. A

STAPLE, people!!! :)

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