Units 2, 3 , 22 - Lauren Rosenfeld, Millie West, Ben Karrass, Alex Pereira

ANATHEMA‘Awaken your inner demons‘

The proposed duration of the production is eight minutes, as it is a short film. eight minutes is enough time for the storyline to be carried out, and as our target audience is 16-19 year olds, making the short film 8 minutes makes sure that their attention does not go elsewhere. The completion date for the short film is Friday 13th October 2017, however, it will be finished by June, with 4 months left for marketing of the film.

MARKETINGDuring this time, several marketing techniques will be used, including creating social media accounts (twitter @anathemamovie17) for the film, posters and teaser trailers.

The trailers will be released a few months before the release of Friday 13th October 2017, possibly in August/September time, ensuring that it leaves enough time for it to become well known, but making sure that there is not too much time so that it will be forgotten by the time it is released. Therefore, once the distribution date of Friday 13th October 2017 comes, the film will be successfully marketed, so that it has the potential for a large audience to view it on opening night.

During the months of marketing, we can also contact a production company, in order to get the trailer to preview before the feature film

Units 2, 3 , 22 - Lauren Rosenfeld, Millie West, Ben Karrass, Alex Pereira

plays at the cinema. The trailer for the short film could also feature as an extra on the DVD of the horror movie. These marketing techniques, will create a large potential audience. The short film will be released on Friday 13th, as people connotate Friday 13th with evil and horror. Thus, the audience will be in the mood to watch a scary short horror film on this date, as October is when eagerly anticipated horror films are released, to profit on Halloween at the end of the month.

GENREThe genre of our short film/trailer is horror because it creates the biggest impact on our specific audience of 16-19 years olds of both genders, which is our target audience. Our secondary audience is general horror movie fans in their mid 20s, therefore, we will add elements that would appeal to these people, such as some disturbing scenes. We will add elements of both of the sub genres supernatural and psychological, as these were our audience's favourites in the questionnaire we carried out.

We have chosen the genre of horror because we can connect to a wider audience of a mature age, also we feel that horror has a big impact on younger viewers because people can sometimes relate with what is happening in the film, putting our audience into the same position of the characters on screen. We also feel that combining these two subgenres of horror will create a new unique short horror film, as several horror films these days are cliche and rely solely on jump scares to create an impact on the audience. As we are aiming out short film at teenagers, with the use of teenage actors, horror leaves the biggest impact on the audience. Having a more mature teenage audience, gives us the opportunity to add some scenes that viewers may find distressing, which can give the audience a lasting impression.

AUDIENCEThe target audience for the short film is both genders, aged 16 - 19. We have chosen this target audience because this age group watches the most horror movies, as shown through our research, and we have chosen both genders, as both genders consume horror movies. Also, aiming at both genders creates a wider potential audience to view the short film on Friday 13th October 2017. As our actors are also around this age

Units 2, 3 , 22 - Lauren Rosenfeld, Millie West, Ben Karrass, Alex Pereira

range, the audience can relate to the actors on screen and be put into their position.

We also chose this age range as some scenes that will feature in the short film, for instance gore and death, may not be suitable for younger audiences and they may find it disturbing. Our secondary audiences may also be parents of the teenagers who will watch the short film and their siblings. As our target audience is 16-19 year olds, we will be releasing our film online so that it is easily accessible for them. As shown through our market research, our audience's favourite consumption method is online streaming. Therefore, we will distribute it via an online streaming site such as YouTube.

BACKGROUNDThe reason why we are creating the short film is to target audiences who enjoy watching horror films, and we have been given a brief by a production company to create one. The potential audiences favourite sub genre of horror was supernatural horror, this is why we have decided to choose a supernatural genre and this is another reason why the audience will want to view the production.We have also asked people if they thought it be a good idea to make a short horror film and we received very positive feedback.

We are creating the short film to make an impact on the audience by making them feel what the characters are going to experience, things such as fear and being powerless to the supernatural events that are occurring around them. Our short film will have several messages embedded into it. The first message it to not get peer pressured into something you don't want to do, even by a friend. We also want to portray to our audience to not get involved in ritualistic games involving the devil for ‘fun’, as this can have some bad side effects.

RESEARCHWe have decided that for our horror film we will be stick to two main locations for the duration of the filming process. These two locations will be a house and a forest. We have chosen these 2 locations because as a group, we feel that these locations work the best, as everyone is familiar

Units 2, 3 , 22 - Lauren Rosenfeld, Millie West, Ben Karrass, Alex Pereira

with a house, and setting it in a house puts the audience in the character's perspective. A forest is also seen as a scary location, with several people answering in our questionnaire that they found forests/wooded areas the scariest.

The laws that we will follow include, the Copyright, Designs and Patents Act (1988) and the BBFC age ratings. The Copyright, Design and Patents Act, will ensure that us the creators have the right to control the ways in which the material may be used, make a copy of it, cause the film to be seen and heard in public, communicate the film to the public, such as on TV or the internet. Copyright is important because it protects our work against use by others without our permission.The BBFC age rating makes sure that we only show material suitable for our target audience, as otherwise they would not be able to view it as it would be inappropriate. As we are showing sensitive material, such as a suicide, an age rating of 15 is suitable, and making sure that younger audiences do not view it. Having an age rating of 15, also ensures that our primary target audience of 16-19 year olds watches it.

For the camerawork that we will use in the short film, we will take inspiration from previous horror films that we have seen, which include The Conjuring 2 and Ouija: Origin of Evil. We have chosen these films as inspiration for camerawork, as they have incorporated possessions and supernatural activity well, and we will have these elements in our film. We will use several props in our short film. These include fake blood and ritualistic items, such as candles, pentagrams and a small blade. We are using these props in order to make the plot as realistic as possible for the audience in order to have the biggest impact on them, and to portray the message clearly to them.

SYNOPSIS

Units 2, 3 , 22 - Lauren Rosenfeld, Millie West, Ben Karrass, Alex Pereira

The plot centres on two teenage boys - Cameron and Ethan. Cameron Haver goes to hang out with his friend Ethan Crane, at his house. They stumble upon a game they find in the attic, and decide to play it. Ethan remains skeptical, but eventually agrees to play, as Cameron continues to believe that nothing will happen. The game takes them to an abandoned house, and the two begin to play, oblivious as to the consequences that may await them.

STYLETowards the start of our short film, the style and atmosphere that we intend to create is one of calmness and lightheartedness. We have chosen to create this type of atmosphere because we want the audience to be unsuspecting of any future events that are about to happen. In order to do this, we will add some comical elements to our production. For example, there will be scenes of ‘Cameron and Ethan’ ‘bantering’ around with each other, in turn, this will give the audience a false sense of security and keep them in the dark. The mood will then suddenly change, as the characters arrive at the abandoned house and Ethan goes into a coma like state from the ritual game. Here, the characters will seem to be in a panicked and nervous state, surrounded by a dull and dark atmosphere. Towards the end of the short film, we will continue to create an unsettling atmosphere, and keep the audience aware of the upcoming twist of the demon arriving in the real world and possessing Cameron.

BUDGETWe created our Budget, which demonstrated how much our short film would cost to film, edit and produce. We have created this budget to make sure that we bought/hired the most cost effective items/people. We researched equipment and people that were suitable for the job, to make sure that everything we bought/hired would contribute to us making a professional production. By adding everything needed for the production into our budget, it makes sure that we are cost effective, but still productive in planning our short film. The budget came to a grand total of ‘£3,261.60’ Contributors to the grand total included the equipment we would need to use, the crew and actors that we need to hire and any extras which included, props, catering, and travel that we

Units 2, 3 , 22 - Lauren Rosenfeld, Millie West, Ben Karrass, Alex Pereira

would need to buy.