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Assignment front sheet
Qualification Unit number and title
Level 3 Extended Diploma in Creative Media Production YR 2
Unit 6 Critical Approaches to Creative Media Products
LO 3, 4
Learner name Assessor name
Lee Skinner
Date issued Hand in deadline Submitted on
W/C 04.04.16 W/C 23.05.16
Assignment title Media Case Study
In this assessment you will have opportunities to provide evidence against the following criteria. Indicate the page numbers where the evidence can be found.
Criteria reference
To achieve the criteria the evidence must show that the learner is able to: Task no. Evidence
U6- P3
Describe how media audiences respond to media products with some appropriate use of subject terminology 1
Written analytical review
M3Explain how media audiences respond to media products with reference to detailed illustrative examples and with generally correct use of subject terminology
1Written analytical review
D3
Comprehensively explain how media audiences respond to media products with elucidated examples and consistently using subject terminology correctly 1
Written analytical review
P4
Present a descriptive response to a media product with some appropriate use of subject terminology.
1
Written analytical review
M4
Present a discussion of a media product with reference to detailed illustrative examples and with generally correct use of subject terminology. 1
Written analytical review
D4
Present an analysis of a media product with supporting arguments and elucidated examples, and consistently using subject terminology correctly. 1
Written analytical review
Learner declaration
I certify that the work submitted for this assignment is my own. I have clearly referenced any sources used in the work. I understand that false declaration is a form of malpractice.
Learner signature: Date:
Assignment brief
Qualification Level 3 Extended Diploma in Creative Media Production
Unit number and title
Unit 6 Critical Approaches to Creative Media Products
LO 3, 4
Assessor name Lee Skinner
Date issued W/C 04.04.16
Hand in deadline W/C 23.05.16
Assignment title Media Case Study
Purpose of this assignment
The purpose of this assignment is to demonstrate your understanding of audience theory by applying defining principles to a movie that you are familiar with. Developing knowledge of audience theory will support your future media productions, as it identifies the basic principles of audience engagement and explains how audiences respond to media content.
Scenario
You have been commissioned by an online blog to compose an analytical review of a feature film. The blog has a target audience of media professionals and broadcast students who have a sophisticated understanding of media theory. Your blog page must be informative, using principles of audience theory to provide a detailed, educational and professional analysis of your chosen subject.
Task 1 – Analytical Review (Unit 6: LO 3, 4)
Produce a report on a feature film of your choice, detailing how it is received by audiences using theoretical models. You must analyse the following:
The genre to which your chosen film is associated. What are the characteristics of the genre? What are the characteristics of your selected film that make it part of this genre?
How is the narrative structured? Does it have a linear or non-linear structure? How does your film apply Todorov’s theory?
Why do audiences chose to watch your selected film? How does your film satisfy the audience’s needs as highlighted in the principle of ‘Uses and Gratification’ (Education, Social Interaction and integration, Entertainment and identification)?
How can the hypodermic needle model be applied to your selected film? What are the potential effects of specific content (e.g. language, sex, violence)? What
is the wider debate surrounding this issue? How are different social groups represented in your selected film? Are stereotypes or
countertypes present in your selected film/show? What is the wider debate surrounding this issue?
What are the potential preferred, negotiated and oppositional responses to your film? What fan cultures have emerged and how do audiences express their love for your
selected film or its associated genre?
You should aim to completed this task by: W/C 23.05.16
Evidence checklist
Tick Boxes
Task 1- Written analytical review
Sources of information
Gillespie M, Toynbee J– Analysing Media Texts Issues in Cultural/Media Studies (Open University Press, 2006) ISBN 978-0335218868
McDonald K – Film and Television Textual Analysis (Auteur, 2005) ISBN 978-1903663547
O’Sullivan T Dutton B, Rayner P – Studying the Media: An Introduction (Hodder Arnold, 2003) ISBN 978-0340807651
www.barb.co.uk – Broadcasters Audience Research Board
www.bbfc.co.uk – the British Board of Film Classification
www.englishandmedia.co.uk/mediamag.html – the English and Media Centre
www.imdb.com – a movie database
AUTHORSHIP (Plagiarism):
Any work submitted must be by the student and be the student’s own words or artefact. Sources of information, quotations and materials used in the completion of this
assignment (including the internet) should be fully identified and properly acknowledged in a Bibliography, Appendix or Endnotes.
Assessor's commentsQualification Assessor
nameUnit number and title
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Criteria reference
To achieve the criteria the evidence must show that the learner is able to: Achieved?
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