1.6.17

atom Alliance Marketing Brief

Upcoming MarCom Training “One Brand, One Voice, Thousands of Stories”Wednesday, January 25, 2017MarCom depends on the teams in the field for expertise and content to share with the public. Join the MarCom POCs as we discuss our approach to web content and strengthening our voice in the national discussion on quality improvement. We’ll review the atom Alliance social media policy and participation guidelines, discuss detailed instructions for submitting success stories and show you how to submit content ideas to us regularly. 

2016 CMS QualCon Social MediaThank you to our Twitter Ambassadors! atom Alliance was one of the top Twitter influencers for the conference.

Check out all of the atom coverage of the conference here https://storify.com/atom_Alliance/atom-alliance-at-cmsqualcon16

View photos from the conference here https://www.flickr.com/photos/qioprogram/sets/72157677536564546/

Social Media Update (If you don’t already, LIKE, FOLLOW and PIN atom Alliance today!)Twitter –

219 Followers (up 22)Facebook –

138 Likes (up 2)LinkedIn –

1574 Connections (up 62)Pinterest –

118 Followers (up 4)

General Website Updates:

Blogs: Think Culturally, Provide Quality Care

Healthy New YearConstant Contact eBlasts:

atom Alliance January eNews

powerUp! Better Together Collaborative Approach to QI Multiple Partners and Tasks

atom Alliance Work Smarter Not Harder PowerPoint FINAL

INITIATIVES

B1. Cardiac

Website Updates:

Blogs: Living Well with COPD atom Alliance talks to Stephanie Williams from the COPD Foundation

African Americans and Hispanics at Higher Risk for Stroke Death

C2. Nursing Homes HAC

Website Updates:

Blogs: Depression Is Not a Normal Part of Aging

How to Make Sure Your Residents Get the Sleep They Need

C3.1 Care Coordination

Website Updates:

Blogs: Living Well with COPD atom Alliance talks to Stephanie Williams from the COPD Foundation

powerUp!Materials: Sales-Sheet-Care-Coordination-Generic(rev 121216)

D1. PQRS

Website Updates:

Blogs: Sign up for CMS study to receive CPIA credit

F1. Immunizations

Website Updates:

Resources: Do you know the difference between stomach flu and influenza?

powerUp!Materials: Influenza Vaccine Products for the 2016–2017 Influenza Season

G1. Behavioral Health

Website Updates:

Blogs: AAFP Helps Providers With Routine Patient Screening for Depression and Alcohol

Depression Is Not a Normal Part of Aging

Resources: 10 Question Audit

Constant Contact eBlasts:

atom Alliance: Exploring Annual Wellness Visits

atom Website — December 2016In our attempt to be more transparent and provide you with information that can help you understand consumer usage of our services and resources, we’re including a monthly Web status on items that can assist you when thinking about Web capabilities.

NOTE: Normally traffic to the atom Website has been heavily driven by direct or organic sources. Direct meaning links from emails or bookmarked URLs within the site. Organic defines as a URL search for atom Alliance or a topic. Entrances from referral sources (such as partner sites and/or social media) have been minimal.

The atom website continues to get attention, despite the continuing three month dip in total number of visitors and page views. Traffic to the site is becoming more diverse among four categories – Direct (39.2%), Organic (35.7%), referral (22.3%) and email (2.8%).

The following is a monthly trend of visitor and page stats to allow you to see how your work has affected the site’s usage each month.

Monthly Total Number of VisitorsJan. Feb. March April May June July Aug. Sept. Oct. Nov. Dec.

2014 525 541 466 4932015 724 659 1042 1458 2094 2209 2037 1470 1833 1608 1648 17602016 1687 1468 2003 1991 2011 2116 1836 2021 1951 1756 1693 14582017

Monthly Total Number of New VisitorsJan. Feb. March April May June July Aug. Sept. Oct. Nov. Dec.

2014 410 353 325 3672015 539 477 858 1127 1075 1793 1620 1163 1351 1167 1320 13582016 1372 1104 1513 1547 1495 1662 1339 1480 1437 1344 1353 11122017

Monthly Total Number of ReturningJan. Feb. March April May June July Aug. Sept. Oct. Nov. Dec.

2014 115 161 141 1262015 185 182 184 331 389 416 417 307 482 441 328 4022016 315 364 490 444 516 554 497 541 514 412 340 3462017

Monthly Total Number of Page ViewsJan. Feb. March April May June July Aug. Sept. Oct. Nov. Dec.

2014 4109 4102 3805 31972015 4598 4530 4462 5684 6254 6512 6990 5443 7486 12081 11052 121302016 13247 14573 14861 12883 14427 13060 12832 13240 11647 10614 9463 81432017

Highest Web Traffic Dates #Users Top Pages Viewed #Views12.08.16 201 Homepage 1,12512.12.16 126 /resource-library/ 21612.09.16 124 /download/bless-your-heart-toolkit/ 20912.13.16 83 /webinars/on-demand-webinars/ 18412.07.16 82 /sharing-is-caring/ 15312.01.16 78 /sharebutton.to 14412.20.16 71 /reaching-for-the-stars-nuring-home-uses-cms-

change-package-to-significantly-improve-quality/143

12.19.16 70 /about-us/who-we-are/ 12412.05.16 64 /calendar/ 11012.16.62 62 /download/discharge-criteria/ 110

Top Cities by Visitors #Visitors Entry pages from links in eblast or bookmarks EntrancesColumbia 70 Homepage 426Boston 45 /download/bless-your-heart-toolkit/ 92Nashville 41 /sharing-is-caring/ 59New York 36 /reaching-for-the-stars-nursing-home-uses-

cms-change-package-to-significantly-improve-quality

57

Unknown 33 /sharebutton.to 49Memphis 31 /download/discharge-criteria/ 43Washington 25 /leading-sustaining-systemic-change-

collaborative/42

Indianapolis 25 /download/chart-audit-tool-for-nursing-homes/ 31Atlanta 21 /more-than-a-number/ 30Louisville 19

Download Material Trend for Contract The tools and resources continue to be accessed each month by our audience. The volume of materials available online is significant. There are 490 downloaded items on the atom Web site.

The Top 10 item represent topics our users are interested in and resources they want/need. As of December 2016, there have been 54,462 downloads have taken place since September 2014. December topped out as the month with the most downloads during the contract cycle.

You may want to look at the tools that are not being downloaded, examine why and determine if they are needed, need revision or need to be promoted differently. Your MarCom POC can assist you with this and provide a detailed monthly download report.

Monthly Trend Year 1 Year 2 Year 3

August 70 2678 1812

September 688 2702 2388

October 428 2107 2282

November 940 1776 3179

December 1128 2154 3217

January 871 1841

February 1466 2736

March 1275 2538

April 1348 2267

May 2333 2919

June 1600 2078

July 1932 1709

14079 27505 12878

Top 10 Downloads for December 2016 # of times Discharge Criteria 40LS3 LAN Event PowerPoint 35QAPI at a Glance 292016 Tennessee Care Coordination Communities 24QAPI Self-Assessment Tool 22Hospital IQR Submission Options for eCQM Reporting 21Talking with Your Healthcare Provider 20Chart Audit Tool for Nursing Homes 19Advancing Behavioral Health Screening and Improved Care Coordination 18How to Use the CMS Hand in Hand Tool for Dementia Care 18

Constant Contact CommunicationDuring December, atom Alliance sent out six e-blasts with 17,636 “touch points.” The atom eNews readership continues to grow (nearly 19,000 email addresses). The open rate remains 13%. Bounces/Unsubscribed email addresses continue to make up around 25% of subscribers.Here are the trending stats for the publication.

On-Demand LearningA rolling weekly report is provided as a general FYI on how the ODL is being used. Reports for each of the ODLs will be available monthly and posted to SmartSheet to the appropriate project area allowing teams to download for reporting needs. MarCom is reviewing the atom site to transfer existing Webinars to this format. If you have a particular Webinar, podcast or video you would like to include in the ODL area, please contact your MarCom POC.

The ODL page continues to get attention from our users and the numbers of participants reflect that interest. So far since February there have been 1,136 ODL sessions accessed by 1,145 people from 34 states. November and December saw a drop in participation numbers. This is a seasonal trend for most activities available during this busy period. December only had 15 participants and 10 ODLs viewed.

The top ODLs for 2016 overall are (in ranking order): 1. NHSN Enrollment (192 participants)2. NHSN Reporting for C.Diff (73 participants)3. SL1: Introduction to Dementia Care and QAPI (46 participants)4. Understanding the New Proposed QPP (39 participants)5. PQRS is a 4-Letter Word Podcast Pt. 1 (32 participants)6. OASIS Webinar (31 participants)7. Patients as Partners: How to Discuss Medications (30 participants)8. QuILTTS Consistent Assignment: Session 2 (29 participants)9. Enhancing Patient Engagement (28 participants)10. Beyond CDI Basic Prevention Session 5 (26 participants)

Here are the current participation numbers for the Webinars and podcasts posted:

Feb Mar April May June July Aug Sept Oct Nov DecYrly Total

NHSN Enrollment 0 0 0 0 0 28 57 66 25 14 2 192

NHSN Reporting for C.Diff 0 0 0 0 0 0 10 31 21 11 0 73SL1: Introduction to Dementia Care and QAPI 0 1 17 10 3 3 0 8 2 2 0 46Understanding the New Proposed QPP 0 0 0 0 32 6 0 0 0 0 1 39PQRS is a 4-Letter Word Podcast Pt. 1 1 7 14 1 3 1 3 1 0 1 0 32

OASIS Webinar 0 0 0 0 0 0 0 2 26 3 0 31Patients as Partners | How To Discuss Medications 6 11 6 3 1 1 1 1 0 0 0 30QuILTTS Consistent Assignment: Session 2 0 0 0 0 7 10 2 5 2 1 2 29Enhancing Patient Engagement 0 0 0 2 9 9 3 3 2 0 0 28

Session 5 | Beyond CDI Basic Prevention Strategies 0 0 0 0 0 0 16 4 4 2 0 26Session 1 | Beyond CDI Basic Prevention Strategies: Reaching across the Continuum of Care to Decrease CDI 0 0 10 10 2 0 0 1 0 1 0 24Session 3 | Beyond CDI Basic Prevention Strategies 0 0 0 0 11 6 1 4 1 1 0 24

Welcome to Medicare 0 0 0 0 10 5 4 1 2 1 0 23QuILTTS Consistent Assignment Kick-off 0 0 1 12 4 3 0 1 0 0 0 21VAE Reducation and Reporting 0 0 0 0 0 15 2 4 0 0 0 21Interviewing Intellectual Disabilities Podcast 0 0 0 0 0 0 0 20 1 0 0 21

The Guideline Advantage 0 0 0 0 0 0 3 8 6 3 0 20Feeding Assistance Training | Introduction 0 0 0 1 5 0 1 5 1 5 1 19Feeding Assistance Training | Session 1 0 0 0 0 0 1 6 2 3 5 2 19Meaningful Use Under MIPS 0 0 0 0 0 8 7 0 3 0 0 18Feeding Assistance Training | Session 3 0 0 0 0 0 4 7 2 2 2 0 17Feeding Assistance Training | Session 4 0 0 0 0 0 5 8 1 1 2 0 17

Strategies for Managing 0 0 0 0 0 2 9 1 5 0 0 17

Diabetes and CoMorbid Depression in Primary CareSession 2 | Beyond CDI Basic Prevention Strategies: Reaching across the Continuum of Care to Decrease CDI 0 0 0 11 3 0 0 1 0 1 0 16Feeding Assistance Training | Session 5 0 0 0 0 0 1 10 1 2 2 0 16

LSSCC Learning Session 4 0 0 0 0 9 2 2 0 2 0 0 15

ACP Pt. 1 0 0 0 0 0 1 7 3 4 0 0 15

QRUR Boot Camp I 0 2 2 1 2 2 1 4 0 0 0 14CDC Best Practices to Improve Your Healthcare Personnel Vaccination Rates 0 8 4 0 1 0 1 0 0 0 0 14

QuILTTS Consistent Assignment: Session 1 0 0 0 0 9 1 3 1 0 0 0 14

Consequences of High Blood Pressure 0 0 0 1 10 0 2 1 0 0 0 14

Feeding Assistance Training | Session 2 0 0 0 0 0 3 6 2 1 2 0 14Feeding Assistance Training | Session 8 0 0 0 0 0 0 7 1 2 3 1 14

eCQMs for Hospitals 0 0 0 0 0 5 0 0 7 0 0 12Meeting Quality Measures for Tobacco Treatment 0 4 6 0 0 0 0 0 0 0 0 10Debunking the Flu Myths and Why Get Immunized 0 0 0 6 0 4 0 0 0 0 0 10Immunization: Myths, Reasons and Guidelines for Adult Immunizations 0 0 0 4 0 2 3 1 0 0 0 10Feeding Assistance Training | Session 6 0 0 0 0 0 0 6 0 2 2 0 10The Effects of Smoking on Your Patients' Heart Health 0 2 5 1 0 0 0 1 0 0 0 9

QRUR Boot Camp II 0 4 1 1 0 1 0 2 0 0 0 9Support for Your Patients | Connecting People Living with Heart Disease and Stroke 0 0 7 0 0 1 0 0 0 1 0 9Feeding Assistance Training | Session 7 0 0 0 0 0 0 6 0 2 1 0 9Quality Grand Rounds Sharing Call 0 0 0 0 0 0 0 0 6 3 0 9SL2: Understanding 0 0 2 1 1 0 0 1 0 3 0 8

DementiaTracking and Reporting CDI in NHs 0 0 0 0 0 0 0 0 0 6 2 8Substance Use Disorders: Diagnosis & Treatment in Primary Care 0 0 0 0 0 0 0 0 0 8 0 8PQRS is a 4-Letter Word Podcast Pt. 2 0 0 0 4 2 1 0 0 0 0 0 7Leveraging QAPI for QI Initiatives 0 0 0 0 1 3 0 2 0 0 1 7

VAE LAN Event Webinar 0 0 0 0 3 1 1 2 0 0 0 7

ACP Pt. 2 0 0 0 0 0 0 4 1 2 0 0 7Improving Population Health | High Blood Pressure Treatment Algorithm 0 0 3 0 2 0 1 0 0 0 0 6More Than A Number | Podcast 0 0 0 0 0 4 2 0 0 0 0 6

Environmental Cleaning 0 0 0 0 0 1 3 1 0 0 1 6

QRUR Boot Camp III 0 1 0 0 1 1 1 1 0 0 0 5LS3: Psycho-pharmacology in the LTC setting 0 1 0 2 0 0 0 1 0 1 0 5

PQRS in the ASC Setting 0 0 0 0 0 4 1 0 0 0 0 5LS5: The Implementation of Behavioral Care 0 0 0 1 1 0 0 0 0 1 0 3PQRS is a 4-Letter Word Podcast Pt. 3 0 0 0 0 0 1 1 0 0 0 0 2PQRS is a 4-Letter Word Podcast Pt. 4 0 0 0 0 0 0 2 0 0 0 0 2LS4: Principles of Non-Pharmacologic Management 0 0 1 0 0 0 0 0 0 1 0 2LS6: Addressing Barriers to Change 0 0 1 0 0 0 0 0 0 1 0 2Session 4 | Beyond CDI Basic Prevention Strategies 0 0 0 0 0 0 0 1 0 1 0 2LSSCC Outcomes Congress               0 2 0 0 2Quitline: What You Need to Know 0 0 0 0 0 0 0 0 0 2 0 2

Risk of Immobility 0 0 0 0 0 0 0 0 0 0 2 2Part 1: Why Conversations Matter 0 0 0 0 1 0 0 0 0 0 0 1

ACP Pt. 3 0 0 0 0 0 0 1 0 0 0 0 1National HHQI Cardo LAN Kick-off Event 0 0 0 0   0 0 0 0 0 0 0Home Health and atom Alliance | Improving Cardiac Health 0 0 0 0   0 0 0 0 0 0 0PQRS Boot Camp I | Overview and How to Obtain the Report 0 0 0 0   0 0 0 0 0 0 0

PQRS Boot Camp III | How to Use the Information in the QRUR 0 0 0 0   0 0 0 0 0 0 0The Role of Therapists in Cardiovascular Care 0 0 0 0   0 0 0 0 0 0 0Part 2: Initiating Advance Care Planning Conversations 0 0 0 0 0 0 0 0 0 0 0 0Part 3: Documenting Discussions 0 0 0 0 0 0 0 0 0 0 0 0

Risks of Immobility 0 0 0 0 0 0 0 0 0 0 0 0Acute Pain Management of the Adult Sickle Cell Disease Patient 0 0 0 0 0 0 0 0 0 0 0 0Cardiac Complications Caused by Polypharmacy 0 0 0 0 0 0 0 0 0 0 0 0NHQI KY-MS Module Overview and Intro 0 0 0 0 0 0 0 0 0 0 0 0

Monthly Total 7 41 80 72 133 146 211 199 139 93 15 1136

Participants by state each month:

Participants by State Feb Mar April May June July Aug. Sept. Oct. Nov. Dec.Yr/Per State

Alabama   8 11 13 16 20 9 5 19 7   108

Indiana 3 5 24 9 39 26 29 34 22 12 1 204

Kentucky   13 24 17 15 11 42 48 33 10 1 214

Mississippi 1 6 7 2 13 18 9 7 17 15 1 96

Tennessee 2 8 17 38 51 54 95 90 37 37 7 436

Georgia   1         1 1       3

New Jersey                   1   1

Florida             1 1 3     5

Arkansas             2 1 2     5

Minnesota         1 1       1   3

Maryland           1 1         2

Michigan           3     2     5

Washington           1 1         2

Maine             1         1

Oregan         1             1

North Carolina         1 1 5     1   8

Arizona           1 2 1       4

Colorado         1 2   1       4

Missouri       1         2 1   4

Iowa             1   1     2

Illinois           2   2 1     5

Texas   3           1     1 5

Virginia 1         3 1     1   6

New York     1 3 2     1       7

Louisianna 0 0 0 0 0 1 1         2

Massachusetts               1       1

Utah             1         1

Montana                   1   1

Nebraska                   1   1

Nevada               1       1

Rhode Island                   1   1

South Dakota 0 0 0 0 0 1           1

Ohio 0 0 0 0 0 1 1 1       3

New Hampshire 0 0 0 0 0 0 0 0 0 0 1 1

Connecticutt 0 0 0 0 0 0 0 0 0 0 1 1

Monthly Total 7 44 84 83 140 147 203 196 139 89 13  

Yearly Total   51 135 218 358 505 708 904 1043 1132 1145 1145