Web Video Symposium

In-Depth:

Web Video SymposiumRichard Harrington | ThinkTAP Doug Daulton | Verge Studio

twitter.com/ rhedpixel

twitter.com/ dougdaulton

Session Overview

This half day session explores the technical and production challenges of creating web video. Whether you're creating pre-recorded content or live webcasts. Learn how to harness the power of YouTube, Facebook, and emerging technologies to explore how to connect with an audience.

Objectives

๏ Determine the opportunities and risks with various web video platforms

๏ Preparing video and thumbnails to upload

๏ Explore Facebook and YouTube for live content

๏ Learn from industry experts and case studies

Vital StatisticsCEO of ThinkTAP & RHED Pixel

Founder ThinkTAPLearn

Publisher of Photofocus.com

Conference Speaker

Business Owner

Director

Photographer

Subject Matter Expert

๏ Focussed on the fusion of photography and video for past 15 years

๏ Evangelize that design and strategic communication can work for most professionals

๏ Book author of more than 40 books

๏ Author of more than 100 Video Courses

๏ Past professor at Art Institute of Washington & American University

Past Projects

๏ Adobe

๏ America Online

๏ American Diabetes Association

๏ American Israel Public Affairs Committee

๏ American Red Cross

๏ Apple

๏ Children's National Medical Center

๏ CNN

๏ Department of Veterans Administration

๏ Drobo

๏ Federal Communications Commission

๏ Google

๏ lynda.com

๏ Major League Baseball

๏ Microsoft

๏ Smithsonian Institute

๏ Under Armour

๏ US Air Force

Getting In Touchtwitter.com/rhedpixel

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linkedin.com/in/richardharrington

RichardHarrington.com

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Doug DaultonCreative Director/CSO at SignalWorx

Founder Verge Pictures

Editor at Photofocus.com

Conference Speaker

Business Owner

Director

Writer

Producer

Photographer

Getting In Touch with Doug

twitter.com/dougdaulton

facebook.com/dougdaulton

plus.google.com/+dougdaulton

linkedin.com/in/dougdaulton

dougdaulton.com

vimeo.com/dougdaulton

[email protected]

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http://dougdaulton.com

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mailto:[email protected]?subject=

Special Guests

๏ Setting Up a Web Studio | Joseph Linaschke, PhotoJoseph Studios

๏ Streaming with Windows 10 | Andy Beach, Tech Evangelist for Microsoft

๏ Lessons Learned About Web Video |Danilda Castellanos Martinez, Datzi Media

๏ Webcasting Sports | Nick Minore, Producer for PlayOn Sports

๏ Wirecast |Tom Prehn, Senior Project Manager, Telestream

A Snapshot of the Internet

Opinion of the Internet twitter.com/ rhedpixel


Internet is Most Essential Delivery Vehicle % Saying the Internet Is the Most Essential Medium to Their Lives

Edison Research

0%

25%

50%

75%

100%

2002 2007 2010 2012 2015

544642

33

20

http://www.edisonresearch.com/Infinite_Dial_2012.pdf

Most Essential Medium

Edison Research

0%

25%

50%

75%

100%

Internet Newspaper Radio Television

30

94

54

37

145

42


Internet is Most Essential Delivery Vehicle % Saying the Internet Is the Most Essential Medium to Their Lives


0%

25%

50%

75%

100%

12–34 35+

33

68


Give Up TV Before Smartphones TV or Smartphone – Which would you be more willing to eliminate?


Eliminate iPhone or TV

6%

36%58%

Eliminate TV Eliminate iPhone Don’t Know

Eliminate Smartphone or TV

2%

40%

58%

Eliminate TV Eliminate Smartphone Don’t Know


Internet Connected TV

Edison Research

0%

25%

50%

75%

100%

2014 2015 2016

60%58%51%


On-Demand Video

0%

10%

20%

30%

40%

50%

60%

Netflix Amazon Prime Hulu

10%

22%

43%

http://www.pewinternet.org/2014/02/27/the-web-at-25-in-the-u-s/

Online ConsumptionComedy/Humor

Educational

Music

News

Animation

0% 15% 30% 45% 60%

19%

37%

22%

22%

31%

33%

43%

32%

38%

50%

38%

45%

50%

50%

58%2013 2009 2007

Pew Internet Life

Online ConsumptionPolitical

Sports

Ads

Adult

0% 7.5% 15% 22.5% 30%

6%

13%

14%

15%

7%

15%

21%

20%

12%

15%

27%

27%2013 2009 2007

Pew Internet Life

Looking for Privacy twitter.com/ rhedpixel


Americans Lack Control

๏ 91% of adults agree that consumers have lost control over how personal information is collected and used by companies.

๏ 88% of adults “agree” or “strongly agree” that it would be very difficult to remove inaccurate information about them online.

๏ 80% of those who use social networking sites say they are concerned about third parties like advertisers or businesses accessing the data they share on these sites.

http://www.pewinternet.org/2014/11/12/public-privacy-perceptions/



๏ 70% of social networking site users say that they are at least somewhat concerned about the government accessing some of the information they share without their knowledge.

๏ 80% of adults “agree” that Americans should be concerned about the government’s monitoring of phone calls and internet communications.

๏ 64% believe the government should do more to regulate advertisers.




๏ 61% of adults “disagree” or “strongly disagree” with the statement: “I appreciate that online services are more efficient because of the increased access they have to my personal data.”

๏ 55% “agree” or “strongly agree” with the statement: “I am willing to share some information about myself with companies in order to use online services for free.”



Americans Feel Insecure

๏ 81% feel “not very” or “not at all secure” using social media sites when they want to share private information with another trusted person or organization.

๏ 68% feel insecure using chat or instant messages to share private information.

๏ 58% feel insecure sending private info via text messages.



Trends in Consumption (part 1)

The Growth of Tablets

TREN

D O

NE



Tablet Growth

0%

12%

24%

36%

48%

60%

2013 2014 2015 2016

51%49%

39%

29%136

Million

The Infinite Dial — Edison Research

Tablet Ownership

2012 2013 2014 2015

22%16%

12%6%

8%6%3%

1%

19%17%14%11%

iPad only Both Non-iPadArbitron

Personal Electronic Devices (PEDs)

Smartphones on the Rise

TREN

D TW

O



Smartphone Growth

0%

16%

32%

48%

64%

80%

2009 2010 2011 2012 2013 2014 2015 2016

76%71%

61%53%

44%

31%

14%10%

207 Million


Smartphones by Age

0%

0%

1%

1%

1%

12–24 25–54 55+

51%

84%93%

45%

81%86%

36%

68%78%

25%

64%68%

19%

53%61%

20122013201420152016


Passion for a Platform % Who “Love” Platform/Device

iPhone

iPad

Android Phone

iPod

Blackberry

Cell Phone

0 25 50 75 100

32%

36%

46%

49%

53%

66%


Top Smartphone Manufacturers 3 Month Average Ending February 2016 vs. 3 Month Avg. Ending November 2015

November-15 February-16 Point Change

Total Subscribers 100% 100% N/A

Apple 43.1% 43.9% 0.8

Samsung 28.0% 28.4% 0.4

LG 9.6% 9.7% 0.1

Motorola 5.3% 4.8% -0.5

5HTC 3.4% 3.0% -0.4

Source: comScore MobiLens

http://www.comscore.com/Insights/Rankings/comScore-Reports-February-2016-US-Smartphone-Subscriber-Market-Share

Top Smartphone Platforms 3 Month Average Ending February 2016 vs. 3 Month Avg. Ending November 2015

August-14 November-14 Point Change

Total Subscribers 100% 100% N/A

Android 53.1% 52.7% -0.4

Apple 43.1% 43.9% 0.8

Microsoft 2.8% 2.5% -0.3

BlackBerry 1.0% 0.8% -0.2


http://www.comscore.com/Insights/Rankings/comScore-Reports-February-2016-US-Smartphone-Subscriber-Market-Share

Top 15 Apps1 Facebook 78.4%2 Facebook Messenger 64.1%3 YouTube 61.1%4 Google Play 51.0%5 Google Search 50.2%6 Google Maps 48.7%7 Gmail 44.8%8 Pandora Radio 41.4%9 Instagram 39.0%

10 Amazon Mobile 33.4%11 Apple Music* 31.5%12 Yahoo Stocks 30.1%13 Apple Maps 28.1%14 Google Drive 26.8%15 Twitter 25.2%


http://www.comscore.com/Insights/Rankings/comScore-Reports-January-2016-US-Smartphone-Subscriber-Market-Share

Live Streaming Grows

TREN

D TH

REE



DOUG.Fill in… overview of streaming growth

Streaming More Content

TREN

D FO

UR



Internet Connected TV

Edison Research

0%

25%

50%

75%

100%

2014 2015 2016

60%58%51%


Technology Hard to Give Up

0%

10%

20%

30%

40%

50%

60%

Internet Cell Phone Television Email Phone Social Media

10%17%

34%35%

44%46%


Amazon Instant Video

■ More than 100,000 movies and TV episodes

■ Rent or purchase

■ Not limited to Kindle platform

■ Prime Instant Video

On-Demand Video

0%

10%

20%

30%

40%

50%

60%

Netflix Amazon Prime Hulu

10%

22%

43%


PhotoJoseph Presentation

Why Go Live?

First Things First

๏ Define your stakeholders.

๏ Define your audience.

๏ Define a successful stream.

๏ Define your metrics.

The Case For Live Streams

๏ Authenticity

๏ Interaction

๏ Of The Moment

The Case Against Live Streams

๏ Complexity

๏ Cost vs. Value

๏ Risk (e.g. iPhone 6)

Start with ROI

Views

๏ Live Viewers

๏ Replay Viewers

๏ VOD Viewers

Engagement

๏ Drive Social Shares

๏ Add Followers

๏ Grow Mailing Lists

Monetization

๏ Advertising

๏ Product Placement

๏ Drive Sales

YouTube Partner Program twitter.com/ rhedpixel


Rich - Did you Want me to speak to this? Or, is this just placeholder for my deck?

Partner Program

■ The YouTube Partner Program allows creators to monetize content through advertisements, paid subscriptions and merchandise.

■ YouTube Partner eligible videos may earn money from relevant ads or fees.

Partner Program

■ Allows you to reach a global audience and increase earning potential

■ Non-exclusive agreement allows you to monetize in multiple venues

To Become A Partner

■ Your YouTube account must be in good standing

■ You are uploading advertiser-friendly original, quality content

■ Do not infringe on copyright

Partner Features

■ Ability to have longer videos (over 15 minutes)

■ Annotations that link to your external websites

■ Upload custom thumbnails ■ Enable paid subscriptions ■ Stream live events or host a Google+

Hangout On Air

Lessons Learned About Web Video |Danilda Castellanos Martinez Datzi Media

WEB VIDEO LESSONS LEARNED

DIGITAL MEDIA PRODUCER FILM & DIGITAL MEDIA PROFESSOR

DANILDA MARTINEZ

@DANILDAMARTINEZ

@DATZIMEDIA

FB REPORTS 100 MILLION HOURS OF VIDEO WATCH TIME PER DAY.

Tech Crunch

@DANILDAMARTINEZ

VIDEO ACCOUNTED FOR 50% OF ALL MOBILE TRAFFIC IN 2015.

ReelSEO

@DANILDAMARTINEZ

YOUTUBE ON MOBILE ALONE, REACHES MORE 18-49 YEAR-OLDS THAN ANY CABLE NETWORK IN THE US.

YOUTUBE

@DANILDAMARTINEZ

DOES YOUR AUDIENCE WANT SHORTER VIDEO?

DM

@DANILDAMARTINEZ

#1: PEOPLE WATCH WHAT THEY WANT.

@DANILDAMARTINEZ

@DANILDAMARTINEZ

THE MICROSECOND ECONOMY

▸ Captivate & entertain to engage.

▸ Build curiosity from the start

▸ Headline / Title / Thumbnail

▸ They can and will change the channel … put the device down.

▸ Switch platforms.

#2: WORK BETTER AND FASTER

@DANILDAMARTINEZ

WITH LESS

AND LESS.

@DANILDAMARTINEZ

IF IT’S GOOD STUFF, THEY’LL WANT MORE.

▸ SO BE READY WITH IT.

▸ Pre-Production: plan for multiple topics - does your team or client have a content calendar? Plan ahead with them.

▸ Pre-Production: Know your end game.

▸ audience, platform, message, and CTA.

▸ Medium vs message… you’ve heard this before.

▸ Youtube

▸ FB

@DANILDAMARTINEZ

VIDEO IS MOBILE

▸ Shoot for the small screen.

▸ Plan your shots.

▸ Visually impacting - faces, GFX,

▸ Post Production:

▸ Text - high contrast, easy to read.

▸ Text - get to the point.

#3: TELL PEOPLE WHAT YOU WANT THEM TO DO.

@DANILDAMARTINEZ

@DANILDAMARTINEZ

DON’T GIVE WITHOUT GETTING.▸ Create a call to action - it’s your ask.

▸ Did you… give them a good laugh?

▸ Ask them to visit your site?

▸ Gave them good info / advice?

▸ Tell them to download your app,

▸ Send them to buy your product.

▸ Opened their eyes to a social issue?

▸ Ask them to follow you and spread the word.

#4: TEST. ANALYZE. PIVOT.

@DANILDAMARTINEZ

REPEAT.

IF YOU DON’T GET RESULTS - TRY SOMETHING ELSE▸ Did they engage with the brand?

▸ What can you do differently?

▸ A new platform, player, placement?

▸ When did they drop off?

▸ What’s going on in your story?

▸ too long? is it boring? all the info is up front?

▸ Are your ads in the right place?

@DANILDAMARTINEZ

IF YOU MUST, THEN MAKE IT WORTH MY TIME.

@DANILDAMARTINEZ

THANK YOU!

DM

@DANILDAMARTINEZ

Streaming with Windows 10 Presentation

Best Practices for Web Video

Video Can Be Shorter twitter.com/ rhedpixel


Keep it Short

■ I have never met a video that wouldn’t benefit from some editing.

■ The whole purpose of video is to compress time and distill a message to its essence.

■ It is important that you refine a project by continuing to strip away its unneeded parts.

Keep it Short

■ Rarely have I heard an audience complain that a video was too short.

■ There is a reason to edit and it becomes increasingly clear when you actually watch people as they watch your project.

Keep it Short

■ Do your best to strip a project down to its essence and only add what is needed.

■ When in doubt… cut it out.

Make a Message Stick twitter.com/ rhedpixel


Make Your Message Stick

๏ Limit the number of points made in a video.

๏ Three or less is a good target.

๏ One primary message is the ideal.

๏ Think about what you want the audience to remember about the video

๏ How many times did you say the targeted message?

๏ Always have a call to action.


๏ Tell the viewer what you want them to do next.

๏ Never ask them to do more than two things.


๏ Use an emotional appeal whenever possible.

๏ Video is a medium that works best with clear and simple messages that go for an emotional reaction in the viewer.

Video Editing Advice twitter.com/ rhedpixel


Practical Video Editing Advice

■ Seek resolution independent NLE

■ Flexibility with frame sizes

■ Flexibility with frame rates

■ Synchronize frame rates early on

■ Consider repurposing content

Practical Video Editing Advice

■ Exposure & Contrast

■ Color Balance

■ Audio Mix & Normalization

■ Interlacing and when it is removed

■ Run Time

■ Shot Composition

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Webcasting Sports — Nick Minore

WEBCASTING SPORTS

NICK MINORECoordinating Producer

[email protected]

Fb: facebook.com/nickminore

Tw: @nickminore

WHAT IS THE NFHS NETWORK?

➤ Nation’s largest high school sports live-streaming network

➤ Produce over 40,000 high school events each year

➤ About 7,500 events professionally produced

➤ Over 32,000 events produced by high school students

➤ Cover more than 30 different sports and events from 45 states

➤ Average 1.1 million page views each month

WHERE ARE PEOPLE WATCHING?

➤ We’re seeing a shift in viewership from the website to mobile + table

➤ November 2013: 42.0% mobile + tablet



➤ Watch time has decreased

➤ During the game, people watch for about 20-30 minutes

➤ On-demand events, people watch for about 2-3 minutes

➤ Under Armour Highlights show format changed from 15 minutes to 60 seconds

EVERYTHING IS

LIVE

MONETIZING YOUR CONTENT

➤ Somebody has to pay for the costs of webcasting sports

➤ Choices are:

➤ You pay for it yourself (and do the work)

➤ Offset the cost through advertising

➤ The client pays you to do it

➤ The end-user pays to watch the event

10 TIPSFOR WEBCASTING SPORTS

1. PRE-PRODUCTION IS IMPORTANT

➤ Start planning early

➤ Venues are sometimes new to production crews

➤ Site surveys are important

➤ If you can’t make it out to a site, look it up on Google Maps

➤ Make sure proper documents are signed

➤ Create a tech book listing phone numbers, crew names, camera placement, transmission information, etc.

2. SHOOT WIDE AND HIGH

➤ The most important camera is the wide shot

➤ Make sure it’s:

➤ Unobstructed view of the playing field

➤ Balanced and Level

➤ Out of reach of fans standing up in front of camera

➤ Avoid bleacher shake as much as possible

➤ If you can use a separate platform than the bleachers, do it

3. DO SIMPLE WELL

➤ Most sports can be shot with one camera

➤ Football

➤ Basketball

➤ Lacrosse

➤ Don’t rush into complex productions with multiple cameras, busy graphics packages and complicated replay systems

➤ Get it right with just one camera and good graphics, then add in later

➤ Soccer

➤ Swimming

➤ Volleyball

➤ Ice Hockey

➤ Wrestling

➤ Water Polo

4. BUILD OUT KITS OF GEAR

➤ Protects your gear

➤ Keeps similar things together

➤ Easy to travel with

➤ Makes you look professional to the client

➤ Quickly scale a production up or down

➤ Stays organized

5. TRANSMISSION. TRANSMISSION. TRANSMISSION.

➤ We make our money LIVE.

➤ Transmission is the most important job on-site

➤ Remember to secure internet when planning with the venue

➤ Wired ethernet connection, not wireless

➤ If the venue can’t provide internet access, then bring your own

➤ Verizon 4G Hotspots

➤ LiveU transmission backpack

➤ TVU transmission pack

6. DON’T FORGET ABOUT AUDIO

➤ Nat. sound

➤ Arena sound

➤ Effects mics to pick up ball action

➤ Crowd mics

➤ PA Feed

➤ If you’re planning to use the PA announcer in the broadcast, make sure to get a dedicated feed…don’t use a crowd mic to pick up the announcer

➤ Broadcast announcers who know the sport can make a huge difference

7. ANTICIPATE THE ACTION

➤ There are certain scenarios to be ready for when broadcasting sports

➤ This comes from knowledge of the game your broadcasting

➤ If you anticipate the action, you can show the viewer what is happening

➤ If you don’t anticipate action, you’ll show the viewer the end of what’s happening

➤ If there’s a runner on first base in a baseball game, chances are the pitcher might try to pick him off and throw the ball to first base

➤ In soccer, you can watch the play develop from the mid-line by the arrangement of players on the field

8. THE REACTION TO THE REACTION

➤ Reactions help tell the whole story

➤ In a football game, a quarterback might make a great pass to a wide receiver

➤ The main camera will follow the play, and capture the reaction of the wide receiver who caught the ball

➤ The quarterback might have a reaction to catching the ball (excited) or the receiver missing the ball (disappointed)

➤ Coaches are usually very passionate about the game. When it get’s intense, they usually show a lot of emotion

9. WATCH YOUR CUTS

➤ Cuts are for changing camera angles, Dissolves pass time

➤ When directing a multi-cam show, don’t over-cut

➤ It’s okay to let the show breathe

➤ During intense action, it’s normal to only hold a shot for 3-4 seconds

➤ For the web, over-cutting can get broken up in the web stream and disorient the viewer

10: MAKE SURE TO HIT RECORD

➤ Inevitably in every broadcast truck I’m in, someone always forgets to hit record for our local record

➤ Good practice to assign the task to one person, and have another person remind them

➤ “HIT RECORD” stickers or tape don’t work…we don’t see them after a while

THANK YOU!

NICK MINORECoordinating Producer

[email protected]

Fb: facebook.com/nickminore

Tw: @nickminore

Wirecast - Tom Prehn Sr. Project Manager, Telestream

Field Kits For Web Video Doug Daulton

Decision Drivers

Function

Aesthetic

Cost vs. Value

Future Proof

Flexibility

Portability

Reliability

Ease Of Use

Start with 4K Acquisition

๏ Flexiblility in Post

๏ Push in for tight shots

๏ Multiple ISO “cameras”

๏ Deliver in 1080p

Codec

ACQUISITION & EDIT • Broadcast & Film

• ProRes & DNxHD • Web

• ProRes, DNxHD • H.264, H.265, VP8

DISTRIBUTION • Broadcast = Varies • Film = DCP • Web

• H.264, VP9 • H.265/HVEC (emerging)

The Live Kit

Audio

๏ Zoom H4N & R16 Recorders

๏ On-board microphones

๏ Standard XLR inputs

๏ Records to standard SD cards

Camera

๏ Panasonic GH4

๏ Interchangeable Lenses

๏ Small Form Factor

๏ 4K H.264 in Camera

No Fixed Lens Cameras?

• Flexible Framing/Reach

• DoF = Production Value

• More Accessible Spares

Effective Focal Length (EFL)

On crop sensor & M43 cameras, lenses do not directly translate to

their 35mm equivalent

Must-Have Lenses

• 20-24mm EFL = Wide Shot

• 35-50mm EFL = MCU

• 70-200mm EFL = Tight/Reach

Support

๏ Stability & Safety

๏ Camera = Sachtler Ace Tripod

๏ Light & Sound = Matthews/Kupo

๏ Sand Bags

Lighting

๏ Infinite Options

๏ Understand 3-point lighting

๏ Start with available light

๏ Learn to improvise

DIT

๏ CF/SD Cards & Card Reader

๏ Laptop

๏ Hard Drives

๏ DIT Software (Offload)

Miscellaneous

๏ Gaffer’s Tape, Not Duct Tape!

๏ C-47s (Clothespins)

๏ Gloves

๏ Flashlight

Stream

๏ Teradek Vidiu (Pro)

๏ Laptop + Wirecast

๏ Matrox Monarch HD

๏ Livestream Broadcaster Mini

๏ LiveU LU Series

Video Delivery

DOUG please add to this section and own it

Questions to Ask

๏ Make-Up of Audience?

๏ Connection Speeds?

๏ Embedded into Page?

๏ Downloadable?

๏ Portable?

๏ Protected?

Hosting the Video twitter.com/ rhedpixel


Hosting Considerations

■ Several choices

■ Bandwidth and total storage biggest factors to impact cost

■ Weigh all factors

■ Check download times

Popular Hosts

■ PodHoster ■ Libsyn ■ PodBean ■ Cachefly ■ Amazon S3 ■ Wistia ■ Vimeo ■ YouTube

Doug off more here

Video Compression twitter.com/ rhedpixel


Compression Tools (PC)

■ QuickTime Pro

■ Sorenson Squeeze

■ Cinematize

■ MPEG Streamclip

■ Adobe Media Encoder

■ Episode & Episode Pro

Compression Tools (Mac)

■ QuickTime Pro

■ Sorenson Squeeze

■ Compressor

■ Episode & Episode Pro

■ Adobe Media Encoder

■ MPEG Streamclip

More on Compression http://www.apple.com/itunes/store/podcaststechspecs.html

http://www.apple.com/itunes/store/podcaststechspecs.html

Creating a Podcast twitter.com/ rhedpixel


Web Workflow

■ Several Stand-Alone websites

■ Browser-based technology

■ PodHoster

■ HipCast

■ Libsyn

Creating for iTunes

■ You need to pay very close attention to the title, author, description, and keywords tags at the <channel> level of your podcast feed.

■ This is the information that is indexed for searches. This is also the copy that becomes your “packaging” in the store.

■ Make your title specific. Apple says, “A podcast entitled ‘Our Community Bulletin’ is too vague and will attract no subscribers, no matter how compelling the content.”

Creating for iTunes

■ The <itunes:summary> tag allows you to describe the show in great detail. Apple suggests telling your audience about the “subject matter, media format, episode schedule, and other relevant info so that they know what they’ll be getting when they subscribe.”

■ A good idea is to create a list of search terms you think a user would enter, then building these into your podcast description.

Creating for iTunes

■ Minimize your use of keywords.

■ iTunes favors the summary tag over keywords.

■ iTunes recommends instead that you use keywords for things like misspellings of names or titles.

■ To prevent the abuse of keywords, iTunes ignores all but the first 12 keywords you’ve entered.

Creating for iTunes

■ Make sure you assign a valid iTunes category (you can browse iTunes for a list of categories).

■ This makes it more likely the show will appear in its appropriate category and makes it easier for casual browsers to find your program.

Step 1Launch the iTunes application.

Step 2Choose iTunes Store from the Top Navigation Bar

Step 3In the right column choose Podcasts from the pop-up list.

Step 4Choose Submit a Podcast

Step 5For best results optimize feed with FeedBurner first.

Feed Burner

■ Ideal for streamlining and republishing content

■ www.feedburner.com

■ Provides detailed user and item usage statistics

Step 6Make sure the feed is valid with FeedValidator

Feed Validator

■ Ideal for streamlining and republishing content

■ www.feedburner.com

■ Provides detailed user and item usage statistics

Step 7Enter the Podcast Feed URL in the Field.

Step 8If the RSS feed is valid and has all of the iTunes tags, you will see a summary page after you submit your feed URL.

Trends in Consumption (part 2)

Branded Content

TREN

D FO

UR



Vast Majority Say Commercials Are a Fair Price to Pay For Free Content

5%20%

75%Yes NoDon't Know

Paid for Content

■ 65% of internet users pay.

■ 33% of internet users have paid for digital music online

■ 33% have paid for software

■ 21% have paid for apps for their cell phones or tablet computers

■ 19% have paid for digital games

■ 18% have paid for digital newspaper, magazine, or journal articles or reports

■ 16% have paid for videos, movies, or TV shows

Pew Internet

http://www.pewinternet.org/2010/12/30/65-of-internet-users-have-paid-for-online-content/

Paid for Content

■ 15% have paid for ringtones

■ 12% have paid for digital photos

■ 11% have paid for members-only premium content from a website that has other free material on it

■ 10% have paid for e-books

■ 7% have paid for podcasts

■ 5% have paid for tools or materials to use in video or computer games

Pew Internet

http://www.pewinternet.org/2010/12/30/65-of-internet-users-have-paid-for-online-content/

Here On Biz

http://www.theverge.com/2014/2/11/5402760/virgin-america-collaborates-with-here-on-biz

http://youtu.be/4ba1BqJ4S2M

http://youtu.be/4ba1BqJ4S2M

Podcasting is Back

TREN

D FIVE



What is Podcasting?Podcasting is distributing highly targeted, syndicated programs (shows) over the Internet in an audio or video format that interested audiences can subscribe to.

Who’s Podcasting?

๏ National Public Radio

๏ Public Broadcasting Service

๏ ABC – CBS – NBC

๏ BBC – CNN – Associated Press

๏ MTV – ESPN – VH1 – HGTV

๏ New York Times

๏ Wall Street Journal

๏ Washington Post

Who’s Podcasting?

๏ National Geographic

๏ Discovery Channel

๏ White House

๏ The Pentagon

๏ National Park Service

๏ US Treasury Department

๏ Political Candidates

Podcasting Reach

0%

5%

10%

15%

20%

25%

30%

35%

40%

2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

36%33%

30%27%29%

25%23%22%18%

13%11%

Podcast Consumption 2016

8%

13%

21%

22%

19%

17%

One TwoThree Four or FiveSix to Ten Eleven or More


I WanT, wHat I Want,

when I want it, WHERE I WANT IT!

http://www.infinitedial.com

http://www.infinitedial.com

http://www.pewinternet.org

http://www.pewinternet.org

Special Guests

๏ Setting Up a Web Studio | Joseph Linaschke, PhotoJoseph Studios

๏ Streaming with Windows 10 | Andy Beach, Tech Evangelist for Microsoft

๏ Lessons Learned About Web Video |Danilda Castellanos Martinez, Datzi Media

๏ Webcasting Sports | Nick Minore, Producer for PlayOn Sports

๏ Wirecast |Tom Prehn, Senior Project Manager, Telestream

Resources twitter.com/ rhedpixel


Richard Harrington■ RHED Pixel — Founder ■ Piqsure — Entrepreneur ■ Photofocus — Publisher ■ Director & Editor ■ Photographer

Bookstore

Getting In Touch with Rich

twitter.com/rhedpixel

facebook.com/RichHarringtonStuff

plus.google.com/+RichardHarrington/

linkedin.com/in/richardharrington

RichardHarrington.com

vimeo.com/rhedpixel

[email protected]

http://twitter.com/rhedpixel

http://facebook.com/RichHarringtonStuffplus

http://plus.google.com/+RichardHarrington/

http://linkedin.com/in/richardharrington

http://RichardHarrington.com

http://vimeo.com/rhedpixel


Doug DaultonCreative Director/CSO at SignalWorx

Founder Verge Pictures

Editor at Photofocus.com

Conference Speaker

Business Owner

Director

Writer

Producer

Photographer

Getting In Touch with Doug

twitter.com/dougdaulton

facebook.com/dougdaulton

plus.google.com/+dougdaulton

linkedin.com/in/dougdaulton

dougdaulton.com

vimeo.com/dougdaulton

[email protected]

http://twitter.com/dougdaulton

http://facebook.com/dougdaulton

http://plus.google.com/+dougdaulton

http://linkedin.com/in/dougdaulton

http://dougdaulton.com

http://vimeo.com/dougdaulton


In-Depth:

Web Video SymposiumRichard Harrington | ThinkTAP Doug Daulton | Verge Studio



Session Overview

This half day session explores the technical and production challenges of creating web video. Whether you're creating pre-recorded content or live webcasts. Learn how to harness the power of YouTube, Facebook, and emerging technologies to explore how to connect with an audience.

Objectives

๏ Determine the opportunities and risks with various web video platforms

๏ Preparing video and thumbnails to upload

๏ Explore Facebook and YouTube for live content

๏ Learn from industry experts and case studies

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Win a Drobo 5D or 5NFollow

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Web Video Symposium

Technology

Transcript of Web Video Symposium