Web tools at work Official use of Social Media at the City of Salisbury.
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Web Tools at Work Official Use of Social Media at CoS
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How the Local Government organisation, City of Salisbury in South Australia, is employing Social Media. The early stages of the official Social Media strategy and the policies involved.
Transcript of Web tools at work Official use of Social Media at the City of Salisbury.
Web Tools at Work
Official Use of Social Media at CoS
Overview• Definitions
• Media Policy
• Processes
• Current uses at CoS
• Current uses outside
• Possibilities
Social Media
• Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media uses web-based technologies to turn communication into interactive dialogues.
• Wikipedia
Social Media
• 6 different types of Social Media
Users of the world, unite! The challenges and opportunities of Social Media, Kaplan and Haenlein, 2010
• collaborative projects
• blogs and microblogs
• content communities
• social networking sites
• virtual game worlds
• virtual communities
Social Media
• Location of Media Policy– http://cweb.salisbury.sa.gov.au/manifest/servlet/
page?pg=11621
• Custodian of the Media Policy– Manager Marketing and Communications
• Working with the Media Policy
Media Policy
Current Uses
• Community building
• Events
• Photos/videos
• Links
• Discussion
You can use it NOW!
• Aquathlon
• Matsuri on Mobara
• Mawson Centre links
• ?????
Processes• Think about your
reasons for using SM
• (handout)
• Facebook: put together a basic text with links and send to Marketing
• Marketing will vet and rework if necessary then post Tweet
Current Use at CoS• Twitter
• Message broadcasting
• Tweets
• Retweets
• Lists
• #Hashtags
• Links
• 140 characters
You can use it NOW!
• New jobs
• Weather alerts
• Lost dogs
• ??????
Processes• Think about your
reasons for using SM
• (handout)
• Twitter: put together a basic text with links and send to Marketing
• Marketing will vet and rework if necessary then post Tweet
Current Uses CoS
• Video publishing
• Upcoming contest
• No cost video hosting
• OOTO videos
• Promo videos
You can use it NOW!
• Library 50th
• Growing for Gold
• ????
Current use in other councils
Mosman Council
• Image uploads
• Comments
• Sharing
• Creative Commons
• YouTube
Possibilities
•
• Image sharing
•
• Geo location
• Deals and incentives
Anyone for icecream
http://www.youtube.com/watch?v=MpIOClX1jPE&feature=related
Recap
Media Policy
