Web to Print Solution - Impressions Case Study
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8/6/2019 Web to Print Solution - Impressions Case Study
http://slidepdf.com/reader/full/web-to-print-solution-impressions-case-study 1/12
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8/6/2019 Web to Print Solution - Impressions Case Study
http://slidepdf.com/reader/full/web-to-print-solution-impressions-case-study 2/12
Icy` Yzpjw ’ Ghtr`yyglfy
:43 ! Cfcfj Hcfnca ’ GG! I&N& _lcj! Ckh j̀cocj 9;4447 q yca`yDrcjg{~`o&ilh T c n ` 3
Zcoa` le Ilfz`fz
Zk` Iag`fz 9
Iag`fz‗y E``jocib 9
_`spgr`h`fzy 9_cjg{ Cttrlcik :
Zk` Ylapzglf 0
Yzcr E`czpr`y 7
Hpazgagfnpca Ypttlrz 7
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Ipyzlh Tcwh`fz Ncz`~cw Gfz`nrczglf 34
Ipyzlh J`ygnf Gfz`nrczglf 34Z`ikflalng`y @htalw`j 34
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8/6/2019 Web to Print Solution - Impressions Case Study
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Icy` Yzpjw ’ Ghtr`yyglfy
:43 ! Cfcfj Hcfnca ’ GG! I&N& _lcj! Ckh j̀cocj 9;4447 q yca`yDrcjg{~`o&ilh T c n ` ?
Zk` Iag`fz
Ghtr`yyglfy gy c Pbrcgf` ocy`j trgfzgfn `fz`rtrgy` lee`rgfn t`rylfca!
trlhlzglfca! ilhh`rigca! cfj gfelrhczglfca
trgfz trljpizy cz ceelrjcoa` rcz`y& C elr~crjallbgfn pfgz! Ghtr`yyglfy kcy ictgzcag}`j lf
zk` cjucfzcn`y ceelrj`j ow z`ikflalnw gf trgfz
gfjpyzrw& Zljcw! zk`w y`ru` crzgyzy! er``acfi`
j`ygnf`ry! cfj opygf`yy`y ~gzk ucrg`zw le trgfz
trljpizy&
_`spgr`h`fzy
^k`f Ghtr`yyglfy ltz`j elr cf lfagf` trgfzgfn
ylapzglf zk`w ~`r` u`rw ia`cr gf zk`gr
tkgalyltkw ’ ~kw ~cyz` zgh` ugygzgfn c trgfz`r
~k`f lfagf` k`at gy cucgacoa`& Zk`w cayl bf`~
zkcz cjltzgfn ~`o zl trgfz z`ikflalnw ~lpaj
cyypr` ceelrjcogagzw! ea`{gogagzw! cfj trlegzcogagzw
elr zk`gr ipyzlh`ry cfj opygf`yy& Yl zk`w
cttrlcik`j _cjg{~`o ~gzk zk` elaal~gfn y`z le
r`spgr`h`fzy=
Zk`gr epfjch`fzca r`spgr`h`fz ~cy zkcz zk`gr lfagf` trgfz ylapzglf
yklpaj tr`y`fz zk`h cy c lf` le gzy bgfj trgfz y`rugi` trlugj`r&
Zk`w ~cfz`j zl py` zkgy ylapzglf zl trlhlz` zk` epaa rcfn` le trljpizy
cfj trgfz y`rugi`y lee`r`j ow zk`h&
Zk`w ~cfz`j zk`gr ipyzlh`ry zl kcu` zk` er``jlh le ikllygfn c
trljpiz cfj ipyzlh j`ygnfgfn gz&
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jllryz`ty ’ ~gzklpz
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Icy` Yzpjw ’ Ghtr`yyglfy
:43 ! Cfcfj Hcfnca ’ GG! I&N& _lcj! Ckh j̀cocj 9;4447 q yca`yDrcjg{~`o&ilh T c n ` 9
Zk`w ~cfz`j ylh` bgfj le j`ygnfgfn zlla gfz`nrcz`j zl ypttlrz
lfagf` trljpiz j`ygnfgfn&
Zk`w ~cfz`j zk` ywyz`h zl gfelrh zk`gr ipyzlh`ry colpz zk` ilyz le
zk`gr trgfz lrj`r pterlfz&
Zk`w cayl ~cfz`j zkgy ywyz`h zl cpzlhcz` zk`gr lrj`r ilaa`izglf cfj
trli`yygfn yzcn`&
^gzk yl hpik nlgfn lf gf zk` ywyz`h! zk`w ~cfz`j gz zl o` `cyw zl
hcfcn`&
Zk`w cayl `fugyglf`j c ecigagzw zkcz ilpaj a`z zk`h gyyp` j`ygnf
npgj`agf`y! tpz pt trlhlzglfca lee`ry! `zi&
Zk`w ~cfz`j zk`gr ylapzglf zl ictzpr` ipyzlh`r j`zcgay cfj zk`gr lrj`r
kgyzlrw elr cfcawygy&
_cjg{ Cttrlcik
Ghtr`yyglfy kcgay erlh Pbrcgf` ~kgik ~cy c ilhta`z`aw f`~ hcrb`z elr py&
Yl ~` kcj zl yzcrz lpz ow cfcaw}gfn ~kcz zk` hcrb`z ~cy agb` cfj ~kcz zk`
opwgfn tczz`rf ~cy elr zk` trgfz gfjpyzrw& ^` kcj zl yzpjw zk` alica hcrb`z‗y
opygf`yy trli`yy`y cfj hcrb`zgfn zlpik tlgfzy& Zk`f gf zk` f`{z tkcy` ~`
orlpnkz lpz zk` r`spgr`h`fzy jgyipyy`j ~gzk zk` iag`fz cfj `ucapcz`j zk`h
elr e`cygogagzw r`cylfy& ^` kcj zl gj`fzgew ~kcz e`czpr` ~lpaj ~lrb elr zk`h
cfj ~kcz ilpaj kcht`r zk`gr opygf`yy trli`yy`y& ^` cayl elpfj lpz c e`~
epfizglfcagzg`y zkcz ilpaj cjj ucap` zl zk`gr trgfzgfn opygf`yy& Ocy`j lf caa
zkgy ilhogf`j bfl~a`jn`! ~` tkcy`j lpz lpr j`u`alth`fz `eelrzy gfzl
jgee`r`fz yzcn`y&
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8/6/2019 Web to Print Solution - Impressions Case Study
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Icy` Yzpjw ’ Ghtr`yyglfy
:43 ! Cfcfj Hcfnca ’ GG! I&N& _lcj! Ckh j̀cocj 9;4447 q yca`yDrcjg{~`o&ilh T c n ` 0
Ghtr`yyglfy py`y zkgy yzlr`erlfz zl jgytacw zk` epaa rcfn` le
trljpizy zkcz zk`w lee`r zl zk`gr ipyzlh`ry&
Ghtr`yyglfy‗ yzlr`erlfz kcy c jwfchgi z`htaczgfn ywyz`h zkcz caal~y
zk`h zl ptalcj j`ygnf z`htacz`y elr ucrglpy trgfz trljpizy cfj `u`f
icz`nlrg}` zk`h gfzl gfjpyzrw u`rzgicay&
Ghtr`yyglfy‗ ipyzlh`ry icf iklly` c z`htacz` cfj t`rylfcag}` gz!
ir`cz` ipyzlh j`ygnfy erlh yirczik! lr `u`f ptalcj c r`cjw crz~lrb
cfj taci` trgfz lrj`r&
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Icy` Yzpjw ’ Ghtr`yyglfy
:43 ! Cfcfj Hcfnca ’ GG! I&N& _lcj! Ckh j̀cocj 9;4447 q yca`yDrcjg{~`o&ilh T c n ` 5
^` kcu` cayl gfz`nrcz`j c trgi` icaipaczlr gf zk`gr ywyz`h yl
zkcz zk`gr ipyzlh`ry icf icaipacz` zk` ilyz le zk`gr trgfz lrj`r&
Zk`gr yzlr`erlfz kcy cf gfz`nrcz`j lfagf` j`ygnf yzpjgl ~gzk c ya`~ le
j`ygnfgfn zllay zl ypttlrz lfagf` j`ygnfgfn&
Zk`gr yzlr`erlfz eprzk`r kcy c yklttgfn icrz ywyz`h gfz`nrcz`j yl zkcz
zk`gr ipyzlh`ry icf tprikcy` zk` trljpizy j`ygnf`j lfagf`&
Zkgy yklttgfn icrz ywyz`h ilh`y calfn ~gzk cf gfz`nrcz`j tcwh`fz
ncz`~cw zl ecigagzcz` lfagf` tcwh`fzy ow ipyzlh`ry cfj c ykgttgfn
ncz`~cw elr trljpiz j`agu`rg`y&
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Icy` Yzpjw ’ Ghtr`yyglfy
:43 ! Cfcfj Hcfnca ’ GG! I&N& _lcj! Ckh j̀cocj 9;4447 q yca`yDrcjg{~`o&ilh T c n ` >
Ghtr`yyglfy‗ yzlr`erlfz lee`ry c al~(r`ylapzglf ~cz`rhcrb`j
ega` cy c jgngzca tr`ug`~ elr ipyzlh`ry zl trller`cj cfj u`rgew& Lfi`
zk`gr ipyzlh`ry ia`cr zk` tcwh`fz! zk` ywyz`h n`f`rcz`y c 944JTG
trgfz r`cjw TJE ega` ~kgik gy IHWB cfj _NO ilhtczgoa`&
Zk` yzlr`erlfz kcy cf lrj`r hcfcn`h`fz ywyz`h ~kgik caal~y zk`
ywyz`h cjhgf zl n`f`rcz` lrj`r yphhcrg`y ~gzk y`tcrcz` lrj`r GJy!
trljpiz j`zcgay! ykgttgfn j`zcgay! ogaagfn cfj tcwh`fz j`zcgay! cfj
yt`igca flz`y ge cfw ow iag`fzy&
Zk`gr yzlr`erlfz kcy ilfz`fz hcfcn`h`fz ecigagzw ~kgik zk`w icf py`
zl tpoagyk j`ygnfgfn npgj`agf`y zl cyygyz ipyzlh`ry! ECSy! iag`fz
z`yzghlfgcay! `zi&
Zk`gr yzlr`erlfz caal~y zk`h zl yzlr` ipyzlh`r j`zcgay agb` ykgttgfncfj ogaagfn cjjr`yy! lrj`r kgyzlrw! tprikcygfn o`kcuglr! `zi&
^` kcu` gfz`nrcz`j cf lfagf` agorcrw gf zk`gr yzlr`erlfz zkcz yzlr`y zk`
ghcn`y cfj j`ygnfy ir`cz`j ow ipyzlh`ry&
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Icy` Yzpjw ’ Ghtr`yyglfy
:43 ! Cfcfj Hcfnca ’ GG! I&N& _lcj! Ckh j̀cocj 9;4447 q yca`yDrcjg{~`o&ilh T c n ` ;
Yzcr E`czpr`y
Ghtr`yyglfy‗ j`igyglf zl hgnrcz` zk` zrcjgzglfca trgfz trli`yy`y zl cf
lfagf` taczelrh ~cy ocib`j ow yzrlfn opygf`yy lom`izgu` cfj ia`cr ugyglf le
zk` `fj r`ypaz& Zl j`agu`r lf zk`y` erlfzy! zk`gr yzlr`erlfz kcj zl o`
ipyzlhg}`j zl ciilhhljcz` c e`~ yt`igca zkgfny&
Hpazgagfnpca Ypttlrz
Ghtr`yyglfy kcj c u`rw ia`cr hcrb`z j`hcriczglf ~k`r`gf zk`w ~cfz`j zl
yt`igegicaaw zct zk` trgfz hcrb`z le Pbrcgf`& Zk`w ~cfz`j zk`gr yzlr`erlfz zl
ilff`iz zk`h zl zk`gr zcrn`z Pbrcgfgcf hcrb`z ~gzklpz r`caaw aghgzgfn zk`h zl
Pbrcgf` lfaw& Yl ~` ipyzlh j`u`alt`j zk`gr yzlr`erlfz zl ypttlrz z~l
acfnpcn`y ’ _pyygcf cfj @fnagyk&
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Icy` Yzpjw ’ Ghtr`yyglfy
:43 ! Cfcfj Hcfnca ’ GG! I&N& _lcj! Ckh j̀cocj 9;4447 q yca`yDrcjg{~`o&ilh T c n ` 7
Yzpjgl Ipyzlhg}czglf
Elr Ghtr`yyglfy! ~` kcu` zcb`f zk` _pyygcf acfnpcn` ypttlrz lf` yz`t
ck`cj& ^` kcu` gfz`nrcz`j _pyygcf elfzy gfzl zk` lfagf` j`ygnf`r yzpjgl cy
~`aa& Yl fl~ zk`gr ipyzlh`ry icf ir`cz` trljpiz j`ygnfy lr t`rylfcag}`
trljpiz z`htacz`y gf _pyygcf acfnpcn`&
Ipyzlh Tcwh`fz Ncz`~cw Gfz`nrczglf
Ngu`f zkcz Ghtr`yyglfy zcrn`z`j zk` alica Pbrcgfgcf hcrb`z! gz hcj` y`fy`
zl gfz`nrcz` c alica tcwh`fz ncz`~cw elr zk`h& Yl ~` cyb`j zk`h ~kcz zk`gr
iklgi` le tcwh`fz ncz`~cw ~lpaj o` cfj zk`w ich` pt ~gzk zk` fch`
Agstcw& Cazklpnk ~` kcj fl tr`uglpy `{t`rg`fi` le gfz`nrczgfn zkgy tcrzgipacr
ncz`~cw ~` cnr``j zl gz cfj fl~ ~kcz zk`w kcu` gy Agstcw ypttlrz`j lfagf`
tcwh`fz ywyz`h&
Ipyzlh J`ygnf Gfz`nrczglf
Elr Ghtr`yyglfy! kcugfn cf czzrcizgu` allb cfj e``a elr zk` yzlr`erlfz zltt`j
zk`gr trglrgzw ikcrzy& Zk`w gfygyz`j zkcz zk`w ~lpaj ir`cz` zk` j`ygnf acwlpz
cz zk`gr `fj& ^` cnr``j zl gz cfj gfz`nrcz`j zk`gr j`ygnf gfzl zk` yzlr`erlfz&
Z`ikflalng`y @htalw`j
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Icy` Yzpjw ’ Ghtr`yyglfy
:43 ! Cfcfj Hcfnca ’ GG! I&N& _lcj! Ckh j̀cocj 9;4447 q yca`yDrcjg{~`o&ilh T c n `
34
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Eacyk
Zk` ^rct Pt
_cjg{ z`ch nr`czaw `fmlw`j ~lrbgfn ~gzk Ghtr`yyglfy& ^kcz r`caaw hcj` zkgy
trlm`iz yt`igca ~cy zk` a`u`a le `fncn`h`fz ~` r`i`gu`j erlh Ghtr`yyglfy&
Zk`w pfj`ryzllj lpr jga`hhc le o`gfn f`~ zl zk` Pbrcgfgcf hcrb`z cfj
trlugj`j py ~gzk `u`rw ygfna` j`zcga jprgfn lpr cfcawygy yzcn`& Zk`w
trlcizgu`aw ykcr`j ~gzk py zk` fpcfi`y le zk`gr alica lt`rczglfy!
r`spgr`h`fzy! cfj ~kcz zk`w ilfygj`r`j ikcaa`fngfn& Cz lpr `fj! lpr
j`u`alth`fz z`ch ilhhgzz`j zk`hy`au`y zl ypii`yyepaaw epaegaagfn
Ghtr`yyglfy‗ `fj ugyglf le zk`gr egfca ylapzglf& ^` j`u`alt`j cfj j`agu`r`j c
ylapzglf zkcz flz lfaw cpzlhcz`j zk`gr opygf`yy trli`yy`y opz cjj`j ucap` zl
zk`gr opygf`yy olzzlh agf`& ^` czzrgopz` zk` ypii`yy le zkgy trlm`iz zl
Ghtr`yyglfy‗ zr`h`fjlpy ypttlrz cfj gfulau`h`fz cfj allb elr~crj zl
kcugfn c alfnyzcfjgfn cyyligczglf ~gzk zk`h&
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Icy` Yzpjw ’ Ghtr`yyglfy
:43 ! Cfcfj Hcfnca ’ GG! I&N& _lcj! Ckh j̀cocj 9;4447 q yca`yDrcjg{~`o&ilh T c n `
33
Colpz _cjg{
_cjg{ gy GZ lpzylprigfn ilhtcfw zkcz a`u`rcn`y zk` tlz`fzgca le z`ikflalnw
zl j`agu`r `ee`izgu`! r`agcoa`! cfj ilfygyz`fz GZ y`rugi`y ~gzk ilyz ycugfny& Opz
~` jl flz yghtaw j`agu`r `ilflhg`y le yica`& Lpr hpazg(z`ikflalnw cfjhpazg(jlhcgf `{tlypr` `fcoa`y py zl cjj zl wlpr olzzlh(agf`&
:43! Cfcfj Hcfnca(GG!
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