Global Marketing Logistics

wEb-To-prInT: a nEw lEvEl of flExIbIlITy. dElIvErEd.

The power of your brand is not always the asset it could be for your local sales partners.

Especially in regions with limited resources and marketing budgets. In such cases, ensuring

that produced printed communications are always on-brand is a challenge.

Choose a win-win solution.

Our Web-to-Print module is ideal for international companies whose corporate success depends on ensuring effective local area marketing of their regional agents, subsidiaries or franchisees. It is a centralised system that enables you to make the power of your brand accessible to partners anywhere in the world and ensure that the produced marketing material is 100 % compliant with your brand guidelines.

Choose a cost-effective solution.

Web-to-Print empowers your local subsidiaries and partners to leverage the power of your global brand on a regional level thanks to its sheer affordability. By making CI-compliant, print-ready advertising material available centrally, it eliminates the need for expensive layout soft- ware and reduces dependancy on third-party production agencies.

rElEasE ThE powEr of your brand locally – wITh wEb-To-prInT

Web-to-Print lets you:

• Improve speed-to-market by making it easy to custo- mise marketing material locally.

• Ensure quality by maximising compliance with corporate identity.

• Reduce costs and dependency on expensive and time-intensive layout software.

• Improve processes through standardisation and automation, increase efficiency of print media creation.

E-mail: gml@dhl.comwww.dhl-global-marketing-logistics.com

Please contact us. We are here to help:

Global Marketing Logistics

The software-driven, one-stop marketing management and logistical solution powered by dhl Global Mail and brandMaker.

WEb-to-Print helps you streamline your production process by providing you with a central platform for producing any kind of print-ready marketing material, tailored to your target group, without the need for complex or expensive layout software. Its automated, template-based approach to production gives you the opportunity to procure huge potential savings while ensuring ad material is 100 % cI-compliant and available for print at the level of quality you need. It is the ideal way to offer your local partners a highly cost-effective solution for independently creating their own customis-able regional marketing material.

Global Marketing logistics provides you with a software-driven, one-stop solution that

concentrates all marketing activities in one cloud-based platform. It makes adapting, handling,

producing and distributing your entire print media easier – and more efficient than ever before.

wE dElIvEr MarkETInG EffIcIEncy. worldwIdE.

Discover more ways to enhance your marketing efficiency.

Web-to-Print is easily integrated with all modules of Global Marketing Logistics, thus allowing additional benefits. In combination with our Media Pool and Print & Mail modules, for instance, it helps you optimise costs and reduce time-to-market when printing and distributing campaign material. Streamline your workflow even further by combining Web-to-Print with other modules.

Job ManaGEr masters the flow of work so you don’t have to – and makes it easy to create, delegate and stay on top of marketing jobs throughout your organisation and beyond.

MarkEtinG PLannEr makes it easy for you to coordinate teams, campaigns and budgets and puts the information your entire team needs right at its finger tips – so everyone is kept in the loop.

MarkEtinG PiM consolidates your product information to facilitate the creation of new assets across any media: Marketing product Information Management (pIM) the easy way.

MEdia PooL provides you with an ultra-secure place for all your media assets plus a multidimensional search engine to make it easy to find and properly deploy them worldwide.

Print & MaiLrounds off this unique one-stop solution. dhl Global Mail also takes care of all your print advertising: ensuring cost-effective print at destination and delivery on time.

ProductionCreation distribution

how wEb-To-prInT works.

by offering fully scalable automation, web-to-print becomes a universal tool for template-based

publishing. from automating business card production to managing campaigns in which dealers

or national subsidiaries customise predefined advertising material with their own products,

prices and contact details.

The editor is easy to use even for non-professio-nals. It presents a clear overview of the project at hand, its individual images and text elements.

Document approval is clearly structured by the integrated workflow management process.

Each template incorporates its own definition of which elements can be changed and how. This ensures that central guidelines are complied with, yet allows the maximum freedom for individual adaptation.

Variable text elements can be edited conveniently and can be restricted to the typographic design options planned for the template. For example, address data are automatically pre-completed depending on the user.

Where images and graphics are defined as variable , seamless integration enables all variants to be sup- plied directly from our module Media Pool. Sizes and cut-outs are automatically aligned where required.

What you see is what you get Stay in the picture

Seamless workflows rule-based templates Predefined texts

crEaTEd oncE – cusToMIsEd as ofTEn as you nEEd.

Designers can use our editor to define templates of almost any complexity level. Both the in vari able parts and the rules and dependencies under which users can align the variable parts are predefined. The solution is always based on standard technologies such as Adobe InDesign Server.

the template makes all the difference

Multi-page advertising documents are composed of individual master pages where rules and adaption options are de fined at page level. Production auto-mation at both document and page level maximises flexibility – even for large-scale, complex material. Including double-page preview as ‘what you see is what you get’.

Versatility extends to multi-page documents

Recurring groups of design elements can be posi-tioned en bloc into a variety of templates. An exam-ple of these groups is a specific collection of product representations, which can later be filled by the user by defining concrete products from given product groups.

reusability from the outset

Deutsche Post AGHead Office Global Mail53250 BonnGermanywww.dhl.com

valid: December 2013