SEO DiscussionERAU - Web Technologies Services

What is SEO?

Why is it important?

Users and your audience come first.

How do we start?

What is everyone’s role with SEO?

How do we know it’s working?

What is SEO?

• Search Engine Optimization– What does it take to get your website on the first or second page of

the SERP (search engine results page)?

Google Authority

Videos

Podcasts

Images and Infographics

Quality Links

Updated Content

Why is it important to ERAU?

• Introduction of new programs and new websites.

• Increase exposure (show expertise, stay current).

• Improved usability. Lets users easily find relevant content.

• SEO Statistics

How do we start?

• Everyone in the Web Technologies Services department has a role in SEO!

How do we start?

• Content strategy first!

Content

What is a content strategy?

• Updated and relevant content

• Newspaper layout – Easy to scan, clear headlines

• On-page Optimization: Keyword research, meta-title, meta-description

• Also includes other digital platforms – Email marketing campaigns, press releases, blog articles,

• Social Indicators: Facebook shares, Twitter shares, Google +

Design – (Design + Content)

Design

• Design will drive how much or how little our content will engage the user.

Development

Development

• Develop clean and structured URL’s

• Apply clean easy to read code (for Google bot)

• Review crawl diagnostic reports

• Moz

Post Launch

Post Launch

• Stale websites will lose SEO authority

• The site should be updated on a monthly basis to keep it current

• Web Services will guide the customer on these best practices for maintaining an optimized and user focused website.

And we’re off to create awesome websites!