Web rtc changing the connected world

WEBRTC - Changing the Connected World?Tim Panton, Westhawk Ltd - @steely_glint

@steely_glint - westhawk Ltd - www.westhawk.co.uk

Me

Consulting software engineer Contribute to rtcweb standards (IETF) Helped build Tropo’s webRTC support (

phono.com) I build version 1.0 Pragmatic See huge value in context


Uber vs Gett story

Two next generation Taxi companies

Uber gamed the Gett app to get contact numbersof Gett drivers, then called to recruit them.

Uber and Gett app break out to pstn voice, exposingdriver and passenger details. Undesirable from a commercial and user perspective.Could webRTC help?


WebRTC Definition

Realtime voice / video /data browser based no plugins secure interoperable peer to peer


Standards

IETF W3C Loosely based on pre-existing standards $100s Millions of IPR - donated Google, Cisco, Mozilla, Skype, Tropo, ATT,

E///, Lucent etc.


WebRTC draft implementations are shipping in 1bn + endpoints now.Apple and Microsoft watching closely from the sidelines.

Deployed

DESKTOP


Some early adopters

Meetings meetings.io Fileshare sharefest.me Photoshare live.pics.io Managed comms twin.me Therapy (medical) regrouptherapy.com Website contact teledini.com CRM freecrm.com Dating maxiamigos.com Recruitment codassium.com Fitness wello.com Games Dev scirra.com


Trends - Goal directed apps

Niche apps with user context Each solves a user problem Gives user a choice Communication aid reaching

goal Goal is not ‘lets have a video

call’ Value created via user

satisfaction Pricing may be around goal

completion UX to suit problem space


Trends - Casual or SME markets

Video is realtime - expensive Applicable to high value

services Or expensive leisure pastimes Self selecting (early adopters?) Professionals are the product No iOS support hurts here WebRTC compatible apps

instead


Caveats - Where it won’t work

Mobile - 3g too unreliable Drive-by casual sites - user

needs correct browser Video inappropriate Between equals - unless time

booked iOS - except dedicated apps Corporates - firewalls and fewer

webcams


Remember it is WEB rtc

Don’t bill by the minute -

unexpected on the web Do use web metrics to guide

strategy Don’t bother with the PSTN Do complete user journey Do offer fallbacks if essential Don’t forget the tablet/BYOD


What can a provider add ?

Complete solutions


What else can a provider add ?

Recording / compliance Mixing Metrics Quality management Tools /APIs Fallback mechanisms Gateways transcode etc. Security/Identity


Demo – WebGL effects

Because webrtc is built on web standards, you can mash them together to quickly build something new.

Demo of WebGL doing realtime effects on a webRTC video stream twelephone.com

Web rtc changing the connected world

Technology

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