DIGITAL CHAMPION

Experienced, results-producing e-commerce professional with

expertise in managing the creation of dynamic web experiences

and steering the execution of complex site redesigns, feature

enhancements and solution integrations based on key site

performance metrics. Proven record of leading teams to create

revenue driving digital experiences that combine strong

usability and integrated brand communications. Adept at

presenting ideas and concepts to management, vendors, and

internal stakeholders to coordinate interactive projects and

online marketing efforts.

VICTORIASSECRET.COM HOMEPAGE

• Managed regular site

updates on the site,

including home and

landing page creative,

merchandise adds/drops,

promotions, and site

enhancements

• Implemented A/B tests to

determine the success of

new site features and

creative executions

VS.com Statistics:

Over 7M unique

visitors per month

Over 13M visitors per

month

VICTORIA’S SECRET: PINK COLLEGIATE

LANDING PAGE

• Partnered with a third-party

interactive agency and the

internal PINK marketing team on

the development of the PINK

Collegiate site experience

• Use of Flash and XML for the

school rollover listing and

functionality

• Responsible for project

timeline, including creative

deliverables, implementation,

and user-acceptance testing

VICTORIASSECRET.COM: SHOP CONCEPT

• Managed the development of

the “Shop” concept across

multiple categories, including

Dresses and Tops

• Partnered with IT, Internet

Creative, and Merchants on

functional requirements and

creative deliverables, as well

as user-acceptance testing

VICTORIA’S SECRET: DRESS SHOP

VICTORIA’S SECRET: FIT GUIDES

Partnered with IT, Internet

Creative, and Merchants

on functional requirements

and creative deliverables,

as well as user-acceptance

testing

VICTORIA’S SECRET FACEBOOK FAN PAGE

• Launched in July 2009

• Over 11 million fans

• Partnered with marketing team on social

media strategy and implementation

• Worked with third-party vendor to tag the

Facebook page for web analytics

purposes and implement social sharing

features, such as the Bikini Mixer

VICTORIA’S SECRET SPANISH SITE

• Launched in March 2009

• Collaborated with marketing, IT

and third-party vendor

(Motionpoint) on Spanish

translation and online

operations/processes

VICTORIA’S SECRET FASHION SHOW

Managed the development of the 2008 and

2009 Victoria’s Secret Fashion Show digital

experience with regular content updates

VSALLACCESS

• Managed the development of

VSAllAccess.com, a dedicated brand

website about all that is Victoria’s Secret,

including photo shoot footage, model

interviews, and mobile apps

• Worked with various cross-functional

partners, including IT, Internet Creative,

and Web Analytics in the planning for this

website

• Launched in November 2009

SHOPJUSTICE.COM HOMEPAGE

Manage the operational process for

regular site updates, including home

and landing page creative,

merchandising, feature enhancements,

promotions and copy

ShopJustice.com Statistics:

Over 875K unique visitors per

month

Over 1.5M visitors per month

JUSTICE: CUSTOMER REVIEWS

Managed the implementation of

customer reviews (Bazaarvoice)

on ShopJustice.com from start to

finish, including composing the

project requirements, partnering

with creative on the look and

feel, and conducting detailed

user-acceptance testing

JUSTICE: MINI SHOPPING CART

• Mini shopping cart allows

customers to have visibility of the

items added to their bag without

disrupting the shopping process

• Managed the implementation of

this site feature from start to

finish, including composing the

project requirements, partnering

with creative on the look and feel,

and conducting detailed user-

acceptance testing

JUSTICE FACEBOOK FAN PAGE

• Launched in November 2010

• Over 65K fans

• Manage the Facebook editorial

calendar and regular

brand/promotional posts, as well as

monitor the fan page for content

JUSTICE: SWIM LANDING PAGE & VIDEO

• Partnered with IT, Internet

Creative, and Merchants on feature

requirements, including creative

deliverables and UA testing

• In November 2009, launched the

Justice YouTube page to house all

video content

BROTHERS: NEW BOYS CLOTHING LINE

• Launched ShopBrothers.com in

March 2011

• Managed from planning to launch,

including defining the project

requirements with IT, partnering with

creative on the look and feel, and

conducting detailed user-acceptance

testing prior to deployment

SUNGLASSHUT.COM

• Managed the overall online experience, including

promotions, brand creative, and landing page

destinations

• Partnered with luxury brands to procure imagery

and content to create interactive experiences

• Managed Copywriter and Web Designer as

direct reports

SUNGLASS HUT – TRENDS LANDING PAGE

• Strategized and implemented digital brand

experiences and trend content to drive repeat

visitors

• Art directed the selection of trend image assets

and content

• Partnered with third-party interactive agency,

marketing, and e-commerce operations on

design, user experience and social integration

• Managed the development of SEO rich content

ELOQUII BY THE LIMITED

• Manage site content including

features and promotions, creative,

and copy

• Partner with merchants and

online marketing partners to

strategize and execute promotional

campaigns.

• Responsible for quality

assurance of all live content within

assigned digital channels,

including social and mobile.

ELOQUII – MOBILE SITE

• Launched eloquii mobile January

2013 with Usablenet

• Manage mobile site functionality

and content

ELOQUII – SOCIAL MEDIA OUTLETS• Manage content for all social channels

• Developed various Facebook Apps, including Fan

Coupon, Email Sign Up and Pinterest

ELOQUII – FACEBOOK FAN IMAGES

• Developed production-ready Facebook fan graphics for special promotions

ELOQUII – SWEATER SHOP INTERACTIVE HEADER

• Developed conceptual wireframe

for Sweater Boutique category

header

• Partnered with IT and creative

agency on design, user acceptance

testing, and implementation

ELOQUII – PDP WIREFRAME

• Developed conceptual

wireframe for product detail

page layout with new bulleted

list approach

• Partnered with IT and other

cross-functional partners to

implement new layout based on

wireframe

FRONTGATE – INTERVIEW PROJECT SAMPLE

Created conceptual

wireframe for an

interactive outdoor living

space planner as a project

for an interview.

IGS ENERGY

• Managed the redesign effort

to launch in March 2014

• Partnered with client on

imagery, copy, and site

architecture

• Collaborated with web

designer and IT developer on

project requirements

ANTHEM CREDENTIALING

• Managed the production of

the Anthem Credentialing site

from start to finish

• Partnered with client on

imagery, copy, and site

architecture

• Collaborated with web

designer and IT developer on

project requirements