TYRA POOLE

WEB PROJECT PORTFOLIO

ECOMMERCE CHAMPION

Talented, results-producing eCommerce Professional with a proven record of accomplishment in planning and leading comprehensive Internet development and operational strategies in support of business goals and objectives. Expertise in directing the creation of dynamic online experiences and steering the execution of complex site enhancement projects. Solid leadership skills; able to build and guide top-performing direct business teams. Adept at communicating with management, vendors, and internal partners to coordinate overall digital content, development and operational efforts.

VICTORIASSECRET.COM HOMEPAGE

• Managed regular site updates on the site, including home and landing page creative, merchandise adds/drops, promotions, and site enhancements

• Implemented A/B tests to determine the success of new site features and creative executions

VS.com Statistics:

Over 7M unique visitors per month

Over 13M visitors per month

VICTORIA’S SECRET: PINK COLLEGIATE LANDING PAGE

• Partnered with a third-party interactive agency and the internal PINK marketing team on the development of the PINK Collegiate site experience

• Use of Flash and XML for the school rollover listing and functionality

• Responsible for project timeline, including creative deliverables, implementation, and user-acceptance testing

VICTORIASSECRET.COM: SHOP CONCEPT

• Managed the development of the “Shop” concept across multiple categories, including Dresses and Tops

• Partnered with IT, Internet Creative, and Merchants on functional requirements and creative deliverables, as well as user-acceptance testing

VICTORIA’S SECRET: DRESS SHOP

VICTORIA’S SECRET: FIT GUIDES

Partnered with IT, Internet Creative, and Merchants on functional requirements and creative deliverables, as well as user-acceptance testing

VICTORIA’S SECRET FACEBOOK FAN PAGE

• Launched in July 2009

• Over 11 million fans

• Partnered with marketing team on social media strategy and implementation

• Worked with third-party vendor to tag the Facebook page for web analytics purposes and implement social sharing features, such as the Bikini Mixer

VICTORIA’S SECRET SPANISH SITE

• Launched in March 2009

• Collaborated with marketing, IT and third-party vendor (Motionpoint) on Spanish translation and online operations/processes

VICTORIA’S SECRET FASHION SHOW

Managed the development of the 2008 and 2009 Victoria’s Secret Fashion Show digital experience with regular content updates

VSALLACCESS

• Managed the development of VSAllAccess, a dedicated brand website about all that is Victoria’s Secret, including photo shoot footage, model interviews, and mobile apps

• Worked with various cross-functional partners, including IT, Internet Creative, and Web Analytics in the planning for this website

• Launched in November 2009

SHOPJUSTICE.COM HOMEPAGE

Manage the operational process for regular site updates, including home and landing page creative, merchandising, feature enhancements, promotions and copy

ShopJustice.com Statistics:

Over 875K unique visitors per month

Over 1.5M visitors per month

JUSTICE: CUSTOMER REVIEWS

Managed the implementation of customer reviews (Bazaarvoice) on ShopJustice.com from start to finish, including composing the project requirements, partnering with creative on the look and feel, and conducting detailed user-acceptance testing

JUSTICE: MINI SHOPPING CART

• Mini shopping cart allows customers to have visibility of the items added to their bag without disrupting the shopping process

• Managed the implementation of this site feature from start to finish, including composing the project requirements, partnering with creative on the look and feel, and conducting detailed user- acceptance testing

JUSTICE FACEBOOK FAN PAGE

• Launched in November 2010

• Over 65K fans

• Manage the Facebook editorial calendar and regular brand/promotional posts, as well as monitor the fan page for content

JUSTICE: SWIM LANDING PAGE & VIDEO

• Partnered with IT, Internet Creative, and Merchants on feature requirements, including creative deliverables and UA testing

• In November 2009, launched the Justice YouTube page to house all video content

BROTHERS: NEW BOYS CLOTHING LINE

• Launched ShopBrothers.com in March 2011

• Managed from planning to launch, including defining the project requirements with IT, partnering with creative on the look and feel, and conducting detailed user-acceptance testing prior to deployment

SUNGLASSHUT.COM• Managed the overall online experience, including promotions, brand creative, and landing page destinations

• Partnered with luxury brands to procure imagery and content to create interactive experiences

• Managed Copywriter and Web Designer as direct reports

SUNGLASS HUT –

TRENDS LANDING PAGE

• Strategized and implemented digital brand experiences and trend content to drive repeat visitors

• Directed the selection of trend image assets and content

• Partnered with third-party interactive agency, marketing, and e-commerce operations on design, user experience and social integration

• Managed the development of SEO rich content

ELOQUII BY THE LIMITED• Manage site content including features and promotions, creative, and copy

• Partner with merchants and online marketing partners to strategize and execute promotional campaigns.

• Responsible for quality assurance of all live content within assigned channels, including social and mobile.

ELOQUII BY THE LIMITED -

MOBILE

• Launched m.eloquii.com in January 2013

• Manage mobile site functionality and content

ELOQUII BY THE LIMITED -

SOCIAL• Manage content calendar for all social channels

• Developed various Facebook Apps, including Fan Coupon, Email Sign Up and Pinterest

ELOQUII BY THE LIMITED –

PDP LAYOUT

• Created conceptual wireframe for product detail page layout with new bulleted list approach

• Partnered with IT and other cross-functional partners to implement new layout based on wireframe

ANTHEM CREDENTIALING

• Managed the production of the Anthem Credentialing site from start to finish

• Partnered with client on imagery, copy, and site architecture

• Collaborated with web designer and IT developer on project requirements

TOTAL TRAINING• Managed site merchandising including features and promotions, creative, and copy

• Managed Web Copywriter as direct report