1. Web Makeovers Powered by Nerds

• An Employee Review for Your Website

2. Luke Bucklin

President, Sierra Bravo

Mike Johnson User Experience Manager, Sierra Bravo Molly Kennedy Lageson Volunteer Coordinator, Store to Door 3. Sierra Who?

Sierra Bravo is a web development company that specializes in helping businesses get more value from their website through business system integration and business process automation.

4. Store to Door

Store To Door shops for & delivers groceries to approximately 500 households a week. Serving over 1,000 adults who are unable to shop for themselves, we partner with five strategically-located Cub Foods to deliver competitively-priced, quality products.

5. Coaching the Office Underachiever

An Employee Review for Your Website

6. Why Dont You Get the Most Out of Your Website? 7. Site Productivity Killers

Unclear Purpose

No Meaningful Metrics

Lack of Proactive Direction

Absence of Goals

Poor Perception of Possibilities

Unclear of Sites Role in Overall Success

8. Your Website isNota Copy Machine

Your site is a lot more like an employee than it is like a piece of equipment.

9. What Are Employee Reviews For? 10.

Unclear Purpose

No Meaningful Metrics

Lack of Proactive Direction

Absence of Goals

Poor Perception of Possibilities

Unclear of Sites Role in Overall Business Success

Define Responsibilities

Rate Performance

Coach Performance

Set Goals and Standards

Assess the Adequacy of tools

Communicate the Big Picture

11. An Employee ReviewFor Your Site 12. Whos the Boss? 13. WebsiteEmployee Review

(Re) Define Responsibilities

Performance Evaluation

Identify Success Metrics

ReviewSet Goals

14. Questions? 15. Define Responsibilities 16. Who is YourWebsite For?

Donors?

Volunteers?

Board Members?

Clients?

17. What Is Your Sites Job? 18. Your Companys Hardest-Working Underachiever 19. Angela in Accounting 8x5x50 = 2,000 Hrs Your Website 24x7x52 = 8,736 Hrs 20. Performance Evaluation

Personal Appearance

Productivity

Job Knowledge

Client Interaction

Attendance & Punctuality

Initiative

21. Personal Appearance 22. Dress for Success

Studies show it takes less than a second for visitors to form a subconscious opinion about your company based on the appearance of your homepage.

23. 24. 25. Matching Accessories

Your website is part of your total marketing package.

26. 27. Questions To Consider

Does your site look like it belongs to a successful organization?

Is your site self-explanatory to visitors?

Is your site geared towards your largest or most important audience?

28. Questions? 29. Productivity 30. Working Hard orHardly Working?

How does your website contribute

to your success?

31. 32. Crazy Egg

See whats hot & whats not on your site

Where are people clicking?

Use this information to improve

33. How Free is Free?

Spending Time vs. Spending Money

34. Quick & Easy Social Media Tools 35. Facebook Fan Page

150 Million Active Users

Easily communicate with potential volunteers, donors, and supporters

Easy to set up, costs nothing

36. 37. Twitter

Microblogging platform

Only 140 character tweets, means you dont spend too much time wondering what to say

Grew 900% in 2008

38. 39. Questions to Consider

Does your site have the tools to fulfill its responsibilities?

What are the areas that your site has been successful?

Are there ways to expand service in those areas?

Do you have a plan for measuring your sites productivity?

40. Questions? 41. Job Knowledge 42. How Smart Is Your Site?

When it comes to charming search engines and visitors, content is king.

43. Blogging

Blogspot/Wordpress/Typepad

Free blog hosting, ready-made templates

Good for SEO, syndicate content via RSS

44. 45. Content Ideas

Repurpose Newsletters

Reuse Press Releases

Podcasts

Case Studies and Testimonials

46. Questions to Consider

Does the site provide all available information to visitors?

Is there information in other offline media that isnt available online?

Does your site provide content that would interest our prospects?

Is it easy to update the site content?

47. Questions? 48. Client Interaction 49. Make It Really,Really Easy 50. Collecting Donations &New Volunteers 51.

Make donating easy as possible

• Small amounts makes it an impulse buy

• Simple forms dont scare visitors

Attract a new kind of volunteer

• Bloggers to provide content

• Web nerds to provide tech assistance

52. Call Me

Some people dont like the internet.

53. Questions to Consider

Are the top tasks youd like your visitors to perform completely obvious?

Is it easy to perform those tasks?

Are you providing an offline alternative?

54. Questions? 55. Attendance & Punctuality 56. Calling in Sick

Dont find out your site is down from angry visitors.

57. 58. Emergency Contact Info

Dont let your visitors come up against a brick wall in the event of an error or a broken link.

59. 60. Ready for Work?

You wouldnt send out a newsletter that was under construction why is your site any different?

61. Questions to Consider

Do you have systems in place to notify you if your site fails?

Have you used one of the free tools to check your site for broken links?

Does your site provide a friendly page not found error?

Does your site have any pages that are perpetually under construction?

62. Questions? 63. Initiative 64. Getting Noticed

The best site in the world doesnt do your company any good unless people find it.

65. Check Out Our Website

You should be saying this all the time.

66. Self Starter

The first step in attracting visitors is to build a site people would want to visit.

67. Google Alerts

Find out whose talking about you

Gives you Twitter & Blog Fodder

Open a dialog with clients, donors, and volunteers

68. 69. Questions to Consider

Are you promoting your website enough?

Is your site positioned to attract relevant visitors?

Are people finding your site using the keywords you expected?

70. Questions? 71. Performance Indicators 72. Measuring Trafficand Success 73. Google Analytics

How many visitors?

Where are they coming from?

What are they reading?

74. 75. Questions to Consider

Do you know how to analyze the traffic data from your site?

Do you have the tools to measure conversions online?

Do your visitors have a way to provide feedback?

76. Setting Goals 77. Start Small

If youre new to the web start with one or two simple goals and go from there.

78. Dont Kid Yourself

Correlate your goals with objectivemetrics whenever you can.

79. Tips forGetting Started

Use your reviews as a plan

Working with a consultant

• Be prepared

• What to communicate

Bridge the gap between Marketing & Tech

80. Questions?

Find links & this presentation at:

http://blog.nerdery.com